ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 5)

Keynote Speakers & Schedules Bill Bass, CEO Fair Indigo (former SVP of Lands' End and VP/General Manager of Sears Direct) Keith Wardell, Author Marketing Out Of Control TUESDAY, MAY 20 8:45 a.m. – 9:45 a.m. WEDNESDAY, MAY 21 8:45 a.m. – 9:45 a.m. Style With A Conscience: The Making Of A Multichannel Company Four Transitions: Profiting From A Consumer Controlled Marketplace A company can either be competitor-focused or customer-focused but it can’t be he combination of unlimited choice and the ability to find anything and everything both. Fair Indigo, a multichannel apparel company with a socially conscious quickly has shifted the power from marketers to consumers. Google, Yahoo!, message, chose the latter. In order to fulfill on this promise and to appeal to varying shopping comparison sites and peer reviews have all contributed to empowering buying preferences, it launched three channels at once: retail, catalog and web. It consumers in the marketing process, and the new empowered consumer is taking was also one of the first branded apparel retailers to give customers a voice with the initiative. On any given day in the U.S., there are almost 2 billion website visits, feature ratings and reviews creating a consistent customer experience through every 200 million inbound calls and 600 million retail visits. This is a total of 2.8 billion channel possible. The result? Increased bottom-line profits and a loyal customer consumer initiatives per day. Twice the number of television programs viewed in a day! base. Mr. Bass — a multichannel retailing pioneer — will share lessons This presentation will define Four Transitions that you can make to learned about what it takes to engage customers and boost profits. manage the new balance of power. Plus, 10 action items that will help These Mr. Bass is CEO of Fair Indigo, a multichannel retailer of its your company profit from this new era of marketing. Multichannel own brand of fair trade apparel, and chairman of its corporate Mr. Wardell has focused on improving marketing efficiency over Masters Are parent Black Wolf Group. Prior to co-founding Fair Indigo in 2005, the past 30 years. He has founded three marketing companies and A Must-See! Mr. Bass ran both Sears’ direct-to-customer business and Lands’ worked for several marketing leaders, including R.L Polk & Company, End’s ecommerce business. He was also responsible for Lands’ Equifax and National Decision Systems. Most recently, he founded End’s international business unit with catalog operations in Japan, Germany Exmplar, Inc., dedicated to providing relevant, multichannel communications for and the United Kingdom. Prior to joining Lands' End in 1999, Mr. Bass served clients such as Staples, HSN Improvements, Kraft-Gevalia, and New Line Cinema. as a group director at Forrester Research. Before that, he co-founded and Over the years, his clients have included Toyota Motor Company/Lexus Division, co-managed the Boston.com Web site, the online subsidiary of the Boston Merrill Lynch, Federated Department Stores, Bell South, 1-800flowers.com, Globe newspaper. An Army veteran, Mr. Bass received his B.A. from Princeton Omaha Steaks and Procter & Gamble. University and an M.B.A. and M.A. from Stanford University. T EXPLORE This Information Packed 4-Day Schedule! INTENSIVE DAY SCHEDULE MONDAY, MAY 19 8:15 a.m. – 9:30 a.m. Early Bird Intensive Session 8:15 a.m. – 10:45 a.m. Web Usability Labs 9:45 a.m. – 10:45 a.m. Intensive Sessions 11:00 a.m. – 12:30 p.m. Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 12:45 p.m. – 1:45 p.m. Intensive Sessions 1:00 p.m. – 4:00 p.m. Catalog, Web and Email Creative Critiques 2:00 p.m. – 3:00 p.m. Intensive Sessions 3:15 p.m. – 4:15 p.m. Intensive Sessions 4:15 p.m. – 6:30 p.m. Grand Opening in the Exhibit Hall 4:15 p.m. – 6:30 p.m. Multichannel Merchant “Ask the Doctor” Medical Center 6:30 p.m. – 8:30 p.m. Catalog and Multichannel Marketing Council Reception CONFERENCE SCHEDULE TUESDAY, MAY 20 7:30 a.m. – 8:30 a.m. Early Bird Sessions 8:45 a.m. – 10:00 a.m. Keynote Presentation 10:00 a.m. – 6:30 p.m. Exhibit Hall Open 10:00 a.m. – 6:30 p.m. Multichannel Merchant “Ask the Doctor” Medical Center 10:00 a.m. – 10:45 a.m. Energy Break in the Exhibit Hall 10:00 a.m. – 12:00 p.m. Search Engine Marketing Labs 10:00 a.m. – 12:00 p.m. Web Usability Labs 10:45 a.m. – 12:00 p.m. Concurrent Sessions 12:00 p.m. – 2:00 p.m. Lunch with the Exhibitors 2:00 p.m. – 4:00 p.m. Web Usability Labs 2:15 p.m. – 3:30 p.m. Concurrent Sessions 3:45 p.m. – 5:00 p.m. Concurrent Sessions 5:00 p.m. – 6:30 p.m. Networking Reception in the Exhibit Hall CONFERENCE SCHEDULE WEDNESDAY, MAY 21 7:30 a.m. – 8:30 a.m. Early Bird Sessions 8:45 a.m. – 9:45 a.m. Keynote Presentation 9:45 a.m. – 2:15 p.m. Exhibit Hall Open 9:45 a.m. – 2:15 p.m. Multichannel Merchant “Ask the Doctor” Medical Center 9:45 a.m. – 10:45 a.m. Energy Break in the Exhibit Hall 10:00 a.m. – 12:00 p.m. Search Engine Marketing Labs 10:45 a.m. – 12:00 p.m. Concurrent Sessions 12:00 p.m. – 1:30 p.m. Annual Multichannel Merchant Awards Luncheon & Ceremony 1:30 p.m. – 2:15 p.m. Dessert in the Exhibit Hall 2:15 p.m. – 3:30 p.m. Concurrent Sessions 2:30 p.m. – 4:30 p.m. Search Engine Marketing Labs 3:45 p.m. – 5:00 p.m. Concurrent Sessions POST CONFERENCE DAY Thursday, May 22 9:00 a.m.– 3:15 p.m. Print Creative In-Depth Workshop 9:00 a.m. – 3:15 p.m. Web Creative In-Depth Workshop Register by March 7 and Save up to $100! ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 05 http://Boston.com http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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