ACCM - 25th Annual Conference • May 19-22, 2008 - (Page 7)

INTENSIVE DAY | Monday, May 19 G et an in-depth look at some of the most important areas multichannel merchants need to master to grow their businesses. All the intensives have been newly updated for 2008! Mix and match sessions among the different intensives or follow one intensive all day long for an A-to-Z educational experience. You can also attend the other Monday Intensive Day special events, hands-on labs and one-on-one consulting sessions listed below. Intensive Session Options: (For a full description of each intensive see the following pages) BUSINESS-TO-BUSINESS INTENSIVE – see page 8 CIRCULATION INTENSIVE – see page 9 CREATIVE INTENSIVE – see page 10 EMAIL INTENSIVE – see page 11 MERCHANDISING INTENSIVE – see page 12 MERGERS & ACQUISITIONS INTENSIVE – see page 16 SEARCH MARKETING INTENSIVE – see page 13 SMALL & START-UP MULTICHANNEL MERCHANT INTENSIVE – see page 14 WEB ANALYTICS AND CONVERSION INTENSIVE – see page 15 Monday Special Events and Hands-on Labs Brunch & Power Forum: The Mystique of the Multichannel Customer — What Engages Customers and Prospects? 11:00 a.m. – 12:30 p.m. Do you know what customers really want and what makes them buy from your brand vs. your competitors? Multichannel Merchant Editor-in-Chief Melissa Dowling puts the questions to several industry executives, whose job it is to attract and retain customers via catalogs, websites, and stores. The panelists will weigh-in with their opinions and ﬁrst-hand experience from being on the front lines of multichannel commerce. Topics to be discussed include Web 2.0 technologies, magazine-like print catalog creative, buy online/pickup in-store fulﬁllment, the role that blogs, special offers and free shipping play, and much more. Panelists include: Lauren Freedman, President, the e-tailing group, Terry Flynn, President, Gibraltar Group, and Milton Pappas, Executive Vice President, Corporate Marketing & E-Commerce, Redcats USA *Cost to attend is included with Intensives Day or Full Conference registration. Email Marketing Creative Critiques 1:00 p.m. – 4:00 p.m. Looking to increase your email marketing response rates? One way to do that is through effective creative design. Bring your email marketing creative for a valuable 20 minute critique. You will gain insight and learn techniques from an email creative expert that will be sure to give your email marketing response rates a boost. See page 17 for names of Critiquers. “Ask the Doctor” Multichannel Merchant Medical Center 4:15 p.m. – 6:30 p.m. Top specialists in each area of multichannel marketing will be available for one-on-one consulting. Bring your speciﬁc problems and questions for diagnosis and prescription. Imagine, the best brain power in the industry solving your toughest problems. Don’t forget to bring a copy of your catalog. See page 17 for names of Critiquers. Website Usability Labs 8:15 a.m. – 10:45 a.m. Join these informative and interactive sessions that will give you insight about how your customers experience your website. An attendee will navigate a website while the audience observes what is working and not working. Then, experts will offer solutions for improvement. You’ll learn from the mistakes of others and from the features that work well. There will be B-to-B, as well as B-to-C Usability Labs. Grand Opening Reception in the Exhibit Hall 4:15 p.m. – 6:30 p.m. Catalog Critiques 1:00 p.m. – 4:00 p.m. Have your catalog critiqued by the pros. Come with several copies of your catalog and sign-up for a 20 minute one-on-one critiquing session with a seasoned catalog veteran. You’ll learn how you can improve your catalog format, design, and copy to make it more compelling and user friendly for your customers, and ultimately increase your sales. There will be tables for B-to-B only critiques as well. Don’t forget to bring several copies of your catalog! See page 17 for names of Critiquers. Network with Industry Experts and Peers Alike! DMA Catalog & Multichannel Marketing Council Reception 6:30 p.m. – 8:30 p.m. Always popular and highly attended! Join the DMA Catalog & Mulitchannel Marketing Council for a fun-ﬁlled evening full of great cocktails, hors d’oeuvres, and networking. Enjoy the opportunity to unwind after a busy day as you socialize with fellow multichannel marketing professionals. The reception will be held in the Castillo de San Marcus Fort at the Gaylord Palms. The fee is $55. Separate registration is required. Website Critiques 1:00 p.m. – 4:00 p.m. Not sure how to increase your website sales? Don’t miss a oneon-one critique with a seasoned professional who will sit down with you for 20 minutes of undivided attention and critique your website. Critiques will offer ideas and techniques to improve your website design and show you how to sell more. See page 17 for names of Critiquers. We would like to extend a gracious thank you to our generous reception sponsors: Abacus, Cyber City Teleservices, Experian, RR Donnelley, WilandDirect ONLINE: WWW.ACCM4ME.COM/SAVINGS • REGISTER TODAY & SAVE! • FAX: 708.786.5568 07 http://WWW.ACCM4ME.COM/SAVINGS

Table of Contents Feed for the Digital Edition of ACCM - 25th Annual Conference • May 19-22, 2008

ACCM - 25th Annual Conference Highlights Program Tracks Keynote Speakers Conference Schedule Senior Executive Program Monday, May 19 - Intensive Day Business-to-Business Intensive Circulation Intensive Creative Intensive Email Intensive Merchandising Intensive Search Engine Marketing Intensive Small & Start-up Multichannel Merchant Intensive Web Analytics & Conversion Intensive Special Conference Events Mergers & Acquisitions Intensive Tuesday, May 20 Wednesday, May 21 Exhibiting Companies Thursday, May 22 - Post-Conference Workshops Visit the Exhibit Hall Travel & Hotel Information Register Today Attending Companies Companies Speaking at ACCM

ACCM - 25th Annual Conference • May 19-22, 2008

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