Broadcast Engineering - February 2009 - (Page 12)

DownloaD Beyond the headlines transfer information and to automate the movement of content from source to destination. With these three main areas of capability in mind, it is important to consider which parts of your organization would be affected by the introduction of BXF. Sales Clearly, the biggest impact here is in the area of schedule/as-run. The ability to make day-of-air changes to the schedule provides the sales team with greater flexibility in responding to customers’ needs. The benefits here are potentially many, as are the workflow effects of automating this process. However, there’s more than that. Allowing sales to make day-ofair changes has ripple effects. Among those may be pricing of spots, policy on what changes are permitted (perhaps a €1000 increment in revenue justifies a substitution of spots), and how close to air such changes can be permitted (again, a policy decision, not a technical one). One other area in which BXF impacts sales is through its support of nontraditional revenue. This refers to ad revenue from items other than 30-second ads. BXF is equally adept at supporting sponsored logos, squeezes, voice-overs and any number of other nontraditional forms of advertising. Again, before unleashing the sales force on all of these sources of revenue, it’s important to consider the effects of booking more of these types of ads on other parts of the operation, such as traffic, playout and billing. Scheduling It all comes down to increased control over playout, which in itself can result in dramatic changes to the way scheduling is performed. When day-of-air changes are permitted, one must ensure that the extra work of initiating those changes is justified by the incremental revenue associated with those changes. Simply making schedule changes is only the first step. You must also have the content in place and ready to play out for newly placed ads. BXF can help with content and content transfer functions, but it is important not to overlook this key requirement. Playout Does BXF mean that everyone related to old-style playout and automation is out of a job? Probably not, but it does mean that they will be able to focus on the most important aspect of their job — ensuring that the onair product is of the highest quality. As previously noted, although BXF enables increased automation of formerly manual processes, it can also 9th - 11th March | Berliner Congress Center CONFERENCE HIGHLIGHTS The Arrival of DVB-C2 HD Services on Terrestrial DVB-T2 Rollout Progress Web TV, IPTV - What’s the best solution Protecting Internet Delivered Content The Hybrid Path to True Convergence The Future for Broadcasters Pre-Conference Masterclass “An Introduction to DVB Technologies” Panel Discussion “Meeting the Challenges of the Move to Digital” Focus on the CE Industry Exhibition Don’t miss the biggest annual gathering dedicated to DVB standards, services & technology. Register today at: www.dvbworld.org Email: gianetti@dvb.org Enquiries: +41 22 717 27 14 12 broadcastengineeringworld.com | February 2009 http://www.broadcastengineeringworld.com

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Broadcast Engineering - February 2009 Contents Viewing the Slowdown in 3-D Examine Workflows Tapeless Technology Digital Audio 24p and 25p Judder Video Routing: A Look at What's Next Managing AFD The Right Connections Solid State Logic's AWS 900+ SE and More... Advertisers Index

Broadcast Engineering - February 2009

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