PENTON / CHIEFMARKETER

Chief Marketer - October/November 2009

Thu, 08 Oct 2009 17:22:36 -0400

Your digital edition of Chief Marketer - October/November 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - October/November 2009
- Contents
- See You in San Diego?
- Doritos Amps Up Super Bowl, Xbox Campaigns
- New School Year, New Friends
- Marketers “Mad” About the Show
- Points Taken
- CM Poll: On the Job
- Thanks and Congrats
- Q&A: Slammin’ Breakfast
- The New Real Deal
- All A-Twitter
- Thinking Out Loud: Relevant or Wrong?
- Big Fat Ideas
- Make It Count
- CM Listline
- Ready, Fire, Aim—Wrong!
- Make the C-Suite Believe
- Direct Mail
- E-Mail
- Catalog
- Mobile Marketing
- Web
- Incentives
- Retail Marketing
- Events
- The Chieftains

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Chief Marketer - August/September 2009

Wed, 12 Aug 2009 09:40:39 -0400

Your digital edition of Chief Marketer - August/September 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - August/September 2009
- Contents
- Editor's Note
- Selling in the Sky
- Brands Out Front at BlogHer
- WWE Squares Off Against Slump
- Sweet Segments
- Unity in the Ranks
- CM Poll
- Three Techs, Three Takeaways
- Thinking Out Loud
- Playing to Win
- Mobile Marketing Bucks the Downturn
- Pro Award Finalists
- Big Fat Ideas
- Upward Bound
- Ditching the Guesswork
- Now Why’d They do That?
- Feedback Loop
- CM Listline
- Harness That Social Vibe
- Consider All the Variables
- Gunslingers Go Home
- Spin Cycle
- Quick Take
- Direct Mail
- E-mail
- DRTV
- Mobile Marketing
- Web
- Incentives
- Contests/Sweepstakes
- Retail Marketing
- Events
- The Chieftains

Chief Marketer - June/July 2009

Tue, 16 Jun 2009 11:23:23 -0400

Your digital edition of Chief Marketer - June/July 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - June/July 2009
- Contents
- Don't Play Dead
- Hyatt’s Year of Living Loyally / Chicken Fighting
- Once Upon a Down Economy... / Creamy Loyal Center / Wineries Uncork the Web
- Hotel Chocolat Checks In / CM Poll: Just for You
- The Reality of Realty / Survey Says... E-Mail $$ to Soar, Mail to Fall / Wiping for a Better Tomorrow
- Thinking Out Loud: In Search of the Siren Song
- CM Snapshot: Cheerwine's Time Has Come
- Screw It, Let's Ride
- Does Your Branding Measure Up?
- Big Fat Ideas
- Connecting with the Disconnects
- Big Bang Theory
- What’s a Fan Worth?
- The Promo 100
- Quicksilver Prospecting
- Shift Your Focus
- CM Listline
- Corporate Culture Shock
- Direct Mail
- Telemarketing
- E-mail
- Web
- Mobile Marketing
- Retail Marketing
- Incentives
- Events
- Contests/Sweepstakes
- The Chieftains

Chief Marketer - April/May 2009

Mon, 20 Apr 2009 09:16:17 -0400

Your digital edition of Chief Marketer - April/May 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - April/May 2009
- Contents
- Welcome
- Write on Target
- Mobile a Sweet Deal for Axe
- Before You Drop That Price
- Q&A: Heroic Promotions
- X Marks the Spot
- Menu with a Mission
- CM Poll: Toy Story
- Twitter Gets Real for B-to-B Marketing
- How Surprising Are You?
- Don’t Ignore the Sales Funnel
- BART Tests Fare/Meal Mobile Deal
- Shop Talk
- Online in Troubled Times
- Thinking Out Loud: Return to Gender?
- Big Fat Ideas
- Use Your Data to Know Your Customers
- In-Market Timing
- Digital Body Language
- CM Listline
- Don’t Fumble the Ball
- Check Out During Crunchtime
- Belly up to Barcodes
- No Proof of ROI
- Leading the Way with Leads
- Direct Mail
- E-mail
- Web
- Mobile Marketing
- Retail Marketing
- Incentives
- Events
- Contests/Sweepstakes
- The Chieftains