CHIEFMARKETER / CHIEFMARKETER

Chief Marketer - December 2012/January 2013

Wed, 28 Nov 2012 15:05:12 -0500

Your digital edition of Chief Marketer - December 2012/January 2013 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - December 2012/January 2013
- Table of Contents
- Dead Letter Office
- Ideas and trendsetters to watch in 2013
- Pro Awards Judges
- Pro Awards Winners List
- Best Overall Pro Awards Winner
- Pro Awards Winner Profiles
- Promo 100 Agency Rankings
- Promo 100 Specialist Agency Rankings
- Take Away the Terror
- Bigger, Meet Better
- Optimizing Your Online Ad Spend
- Increasing the Life Cycle
- Email
- Direct Mail
- Lists & Data
- B2B
- Branding
- CRM
- Creative
- Supplier Locations
- Agency Listings
- Supplier Listings

Chief Marketer - October/November 2012

Wed, 03 Oct 2012 16:13:49 -0400

Your digital edition of Chief Marketer - October/November 2012 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - October/November 2012
- Contents
- The Look at Me Season
- Now That’s the Ticket/ The Local Side of Social
- Mattel’s Online Toy Box
- Retargeting: New Ways to Reinforce Your Message/ Playing With Their Food
- Beyond the “Friend” Zone
- CHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of Trials
- Making Mail Matter
- Scale and Adapt
- Use Data to Spark Change
- Listline
- Know Your Social Route
- Personalized Timing
- MOBILE: Clif Bar’s Mobile Mojo/Mobile Data Insights
- WEB: Website Usability Testing/Going Global
- EMAIL: A Look at What Works/Super Subjects/Creative Basics
- INCENTIVES: Fewer Coupons, Lower Offers/Bye-Bye Cherry Pickers
- SWEEPS: Pinning to Win/Beating the Cheaters

Chief Marketer - August/September 2012

Mon, 30 Jul 2012 15:22:06 -0400

Your digital edition of Chief Marketer - August/September 2012 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - August/September 2012
- Table of Contents
- Big Data Brings Bigger Creeps
- Opportunity in the Handbag/Merry Maids Cleans Up Mail Program
- Tide’s Olympic Colors/Out and About
- Google’s Penguin Attack
- Crafting Comic-Con Buzz
- Big Fat Ideas
- Small Businesses, Big Dreams
- Incentives & Loyalty: A Special Report
- 2012 Promo 100
- The Chieftains
- Pro Awards Finalists
- Renew Their Faith
- CM Listline
- Data Synergy
- Admission & Blame
- All in the Timing
- Get Organized
- A Warehouse of Leads
- Mailers React to USPS QR Code Promo
- Email List Performance Tips/Missed Opportunity
- Ways to Predict B2B Defection/IHG Instant Rewards
- Tips for Localized Marketing/Landing Pages 101
- Chiquita’s “FanFun” App-peel/NHL Goes Social
- HGTV on the Road/Vintage Promotion
- Instore Decisions In Vogue/ Create Sustainable Demand
- Dole’s Recipe Recital/Cracker Barrel Spin & Win

Chief Marketer - June/July 2012

Mon, 21 May 2012 16:05:52 -0400

Your digital edition of Chief Marketer - June/July 2012 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - June/July 2012
- Contents
- Marvel-ous Marketing
- Avery Dennison Thinks Big / India’s Marketing Potential
- GameStop Levels Up Potential
- Hunting License DM Activities Increasing
- White Castle Socializes the Slider
- Drugstore on the Corner—And Everywhere Else
- Mobile Goes with Everything
- Social Affair
- Big Fat ideas
- Fashion Forward
- Online/Offline Synergy
- Think it Through
- Knowing the Score
- World Vision Steps Up Acquisition/List Tips
- Triggers You Need to Know/Email File Building
- Insert Best Practices; QR IQ; Up For Review
- Google+ Local Marketing Pilots; Social Sharing
- Craisins Swap Meet; Lunch Is On Applebee’s
- Avengers Assemble at Walmart and Target
- Hertz Drives Up Coupon Value; Brand Loyalty
- The Chieftains

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Chief Marketer - April/May 2012

Mon, 26 Mar 2012 16:01:42 -0400

Your digital edition of Chief Marketer - April/May 2012 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - April/May 2012
- Contents
- Moving Day
- Feel the Virtual Burn / Giving of the Green
- Crakckin’ Good Branding / Bloomie’s Debuts Loyalist
- Sweeps on a Stick / Multichannel Harmony
- GOP Email Quality Varies / List Prices Drop
- Scion Revs Up
- B2B Lead Gen: Special Report
- Digital Toolbox Gets Bigger
- Virtual Presents
- Playing With Friends
- Big Fat ideas
- Channel Guide
- Cm Listline
- more data, more opportunities
- Got Customers?
- Added Value
- Know thyself First
- DIRECT MAIL: Election Year Patterns/Credit Card Trends
- EMAIL: Relevant Content/Turning Email into a Social Network
- PR: Netflix Rebounds After PR Misstep/Brand Advocacy
- MOBILE: VW’s Super Video Views / Citi Kindle App
- WEB: Points of Interest About Pinterest/Gilt Discounts
- INCENTIVES: Walmart’s Healthy Push / KFC Social Giveaway
- EVENT: Sampling, Staffing and Sponsorship Tips for Live Events
- RETAIL: Wooing the Hispanic Shopper/Burt’s Bees FB Buzz
- the Chieftains

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Chief Marketer - February/March 2012

Fri, 03 Feb 2012 14:33:41 -0500

Your digital edition of Chief Marketer - February/March 2012 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - February/March 2012
- Contents
- Does Your Image Float?
- A Window to CRM / Learn Something New, Eh?
- Nonprofit End of Year Rally / A Blizzard of Store Traffic
- Email Frequency Update
- GetGlue Gets Sticky With Show Biz
- IBM’s Social Selling
- The Best of the Best
- Give and Take
- There’s Money in Those Files
- CM Listline
- Ready, Aim, Sell
- Clean Up Those Web Tags
- Web
- Direct Mail
- Email
- Mobile
- Incentives
- Event
- Contests/Sweepstakes
- DRTV
- Retail
- The Chieftains

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Chief Marketer - December/January 2012

Mon, 05 Dec 2011 11:00:08 -0500

Your digital edition of Chief Marketer - December/January 2012 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - December/January 2012
- Contents
- What We All Learned From the A&P
- Applebee’s QR Cat / Database Wins for Sands
- Driving for the Green / B2B Customers Delay Contacting Vendors
- Breaking Down the Instore Walls
- Insurance Mailing Targets Homeowners
- Building a Marketing Dream Team
- 25 Trendsetters to Watch
- Prime Cuts
- The B2B Road Toward Social
- Calculating Accurate ROI for Marketing Success
- Ranking Readers
- Data Collection Tips
- CM Listline
- SEO on the Go
- Big Fat Ideas
- Direct Mail: Targeting Pre-Movers: Try It
- Email: Email Junk Yard; Opt Outs? No Thanks!
- Web: Flocking on Facebook; Soap.com Opens Aisles
- Mobile: Shopkick’s Grocery; Underwire Alerts
- Event: Coca-Cola’s Olympic Bid; Levi’s Perfect Fit
- Contests/Sweepstakes: The Hunt Is On; Gnome Roams Home
- Incentives: Winn-Dixie at the Pump; Five Steps to Improve Loyalty
- Retail: Clean Store Workarounds; More Samples
- The Chieftains

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Chief Marketer - 2012 Promo Sourcebook

Mon, 28 Nov 2011 09:35:41 -0500

Your digital edition of Chief Marketer - 2012 Promo Sourcebook is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - 2012 Promo Sourcebook
- Contents
- The 2011 Pro Awards
- 2012 Trends Report
- The 2011 Promo 100
- Social Marketing Goes Mainstream
- Category Index
- Supplier Locator
- Agencies
- Suppliers and Service Companies

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Chief Marketer - October/November 2011

Wed, 28 Sep 2011 07:53:40 -0400

Your digital edition of Chief Marketer - October/November 2011 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - October/November 2011
- Come Out of Your Shell
- Wait and See: Mailers React to USPS Fiscal Crisis
- Stocking the Shelves for M-Commerce
- Expo’s Mommy Marker Party / Just Ask!
- Hoover’s Connects with IT / Loyalty Revolution
- Engineer Spoken Here Texas Instruments aims B-to-
- Social Marketing Goes Mainstream
- Budget Watch
- Big Fat Ideas
- Hi Mom!
- Look Before You Lead
- CM Listline
- Where’s the $$$ going?
- Toying with Metrics
- Lead Flow planning
- DIRECT MAIL: Postal Spending Tips; Subscriber Files
- EMAIL: Email Creative 101; Mobile Design Quick Tips
- WEB: Hail to the V; (Radio-) Active Links
- MOBILE: Making Mobile Shoppers Loyal; Text Costs
- EVENT: Nivea Pops Up; Ocean Spray’s Cranberry Tour
- CATALOG: The Case for Print Order Forms: Paper Pricing
- CONTESTS/SWEEPSTAKES: Kraft’s Cheesy-Chili Combo
- INCENTIVES: Don’t Do it; Street Smart
- RETAIL: Ben & Jerry’s Fair Tweets; 7-Eleven Back in WWE Ring
- The Chieftains

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Chief Marketer - August/September 2011

Mon, 01 Aug 2011 16:53:15 -0400

Your digital edition of Chief Marketer - August/September 2011 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - August/September 2011
- Contents
- Thoughts From a Hammock
- Picnic Basket of Rewards / Sun Life Goes to the Cirque
- Engaging B-to-B Prospects by Phone / A More Profitable Shade of Green
- Cracking the Inbox / Like Catnip
- Beauty Marks
- Make Membership Worth It
- Made-to-Order Marketing
- The Promo 100
- PRO Awards 2011
- Custom Fit
- CM Listline
- Giving Goes Up
- Seeing Clearly
- DIRECT MAIL: Back to School; Catalogs & B-to-B
- EMAIL: Designing for Multiple Screens; Puck Finds the Right Blend
- WEB: Cross Channel Couponing; Daily Deals Deliver; Game On
- INCENTIVES: Don't Do It; Street Smart
- EVENT: Walmart Races to NASCAR Fans; iPad Live
- CRM: All in the Family; Social Fits Chico’s
- MOBILE: ”Cars 2” Mobile Campaign; AmEx Goes Geo-Local
- CONTESTS/SWEEPSTAKES: The People’s Carbonated Choice; Play Ball
- RETAIL: Corona Cracks the Code; Ink Flows; Sampling Pros/Cons
- The Chieftains

Chief Marketer - June/July 2011

Mon, 06 Jun 2011 11:02:22 -0400

Your digital edition of Chief Marketer - June/July 2011 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - June/july 2011
- Contents
- Editor’s Note
- Singing a Social Tuna / a New Mobile Style
- Vacation Planning /home Run
- Chivas Targets Younger Consumers
- Can Groupon Grow Up?
- Many Roads to Mobility
- Big Fat Ideas
- Mail Still Delivers
- Hitting the Jackpot
- CM Listline
- Spending Smarter
- Inbox Breakdown
- Direct Mail
- Email
- Web
- Mobile
- Contests/sweepstakes
- Event
- Incentives
- Retail
- The Chieftains

Chief Marketer - April/May 2011

Mon, 04 Apr 2011 11:05:06 -0400

Your digital edition of Chief Marketer - April/May 2011 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - April/May 2011
- Contents
- Marketing’s ZIP-Less Future
- Side Dishes to Go / Putting QR Codes in the Mix
- On YouTube in a Flash / Tire Treads in the Mail
- Watching the Watchers: The Battle to Control Online Behavior Tracking
- Rebuilding The Shack
- More Tools, More Tryouts
- The B-to-B Economy
- Add Data, Add Channels, Add Response
- Nothing Personal?
- CM Listline
- Improve Your Performance
- A Big data splash
- DIRECT MAIL:
- EMAIL
- PUBLIC RELATIONS
- WEB
- MOBILE
- EVENT
- RETAIL
- CONTESTS/SWEEPSTAKES
- INCENTIVES
- The Chieftains

Chief Marketer - February/March 2011

Wed, 09 Feb 2011 14:13:55 -0500

Your digital edition of Chief Marketer - February/March 2011 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - February/March 2011
- Contents
- Off to a Good Start
- A Dogged Email Clean-Up Effort / Tipping the Scales Toward DRTV
- Q&A: Finding Time for Integrated Media
- VA Inn Checks in With Social Media / CM Poll: What’s Your Plan?
- Coming to a Retail Site Near You: Social Sign-Ins / DM Hiring Strong: Survey Says
- HSN Is Everywhere She Wants to Be
- Lead-Gen Gears Up
- Big Fat Ideas
- Don’t Be a Passive Marketer
- Get Below the Surface
- Be a Marketing Detective
- CM Listline
- Keeping Score
- Getting Your Train on Track
- The Words are the Thing, In the (Post) Cards
- A Proper Goodbye, Mailing Frequency Boost for Cuddledown
- Unredeemed Points Offer Insight, The Diaper/Beer Connection
- Social Gains, Social Pains, The Gift of Search
- Virtual Visuals, Sticky Handsets
- The Chieftains
- New Spin for an Old Model, The Unexpected, Return to Health
- An American (Cheese) Story, Super Bowl Satiation
- Wise Goes Back for More, The Social Battlefield
- Get Random, Staples' Promotion Strategy

Chief Marketer - December/January 2011

Fri, 03 Dec 2010 14:30:42 -0500

Your digital edition of Chief Marketer - December/January 2011 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - December/January 2011
- Contents
- My Brain on Integrated Marketing
- More Mail=Lower Acquisition Costs / Moneytree Grows Local Search
- Orabrush Cleans Up With YouTube
- List Firms Increasingly Stress Marketing Services / CM Poll: Too Social?
- SHORT AND SWEET
- Joining the Coupon Crowd
- Big Fat Ideas
- Relevance Cuts Through the Clutter
- Meet Your Future Consumer
- Driving Information
- Calculating Your Best Customers’ Worth
- CM Listline
- In search, size Matters
- Mind the gap
- Mail Helps Garden Firm Grow, Make Your List Work Smarter
- Make Your Email More Social, 5 Tips for Complying With Can-Spam
- Video Without Tears, Even Minus Clicks, Digital Media Works
- Easy Stages to Mobile, A Head Count for Mobile Ads
- Try a Sampling Staycation, Four Wheels for Four Legs
- Making Freebies Worth It, Using Drip Dialogue to Improve Loyalty
- Tag—You’re Entered; Look, Up in the Sky; Sweeps Don’ts
- Eye-Popping Packaging, Environmentally Friendly P-O-P
- The Chieftains

Chief Marketer - October/November 2010

Fri, 01 Oct 2010 17:06:59 -0400

Your digital edition of Chief Marketer - October/November 2010 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - October/November 2010
- Contents
- From the Mouths of Babes
- Fisher-Price’s New Zoo View / Brains and Beauty
- Provo Gets Crafty With Multimedia / Let’s Talk
- Rising to the Social Occasion / CM Poll: The Ad Game
- Malls, Walking / Analysis Makes B-to-B Catalog Pages Work Harder
- CM Corner Table: Fear Factor
- Brand, Buzz and Bookings
- Social Hits Its Stride
- Never Too Late to Measure
- Picking Up Chicks
- Big Fat Ideas
- Stepping Out
- Better Than a Crystal Ball
- CM Listline
- The Content Conundrum
- Mailing List Second Chances/Driving to a New Market
- Priming Your Preheaders/ Pulling the Trigger
- Target-ed Marketing/Starbucks: Beans and Broadband
- Room at the Inn/Rewarding Those Who Have It All
- Location, Location, Location/Facebook Goes Places/March of the Penguins
- Philly’s Viral Spread/Sweeps Dos’/Big Color
- Lessons from the Past/10 Tips for Marketing to African Amercicans
- The Chieftains

Chief Marketer - Alcone Marketing Supplement

Fri, 01 Oct 2010 17:04:41 -0400

Your digital edition of Chief Marketer - Alcone Marketing Supplement is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - Alcone Marketing Supplement
- Alcone Marketing Group
- Alcone: Darien, CT
- Services
- Alcone: Irvine, CA
- Alcone: San Francisco

Chief Marketer - August/September 2010

Tue, 03 Aug 2010 17:29:49 -0400

Your digital edition of Chief Marketer - August/September 2010 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - August/September 2010
- Contents
- Measure—But Then Cut!
- DEWmocracy in Action / NWF Moves Quickly on Oil Spill
- Sweet Treats for a Tweet / Ben & Jerry’s Big Lid Score
- Checking In With Top Travelers’ Needs / CM Poll: After the Party
- Full Coverage
- E-Mail Metrics That Matter
- Fixing Loyalty
- The Power of Incentives
- CM Corner Table: The Value of Loyalty
- Phone-Based Analytics Ring True
- You’ve Got data—So Use It
- CM Listline
- The Road to Great Advertising
- Personal Touch in the Mailbox
- Resolve Deliverability Issues/Mulittouch Benefits
- Advice for Successful Appending/Overlooked Metrics
- Sears’ P.R. Play/Metacafe Movies
- iAds and iPads/One Future for SMS
- Names on the Menu/Get Social/Package Deal
- As Seen on TV—And Beyond/Embrace the Web
- Lunchbox Wars/Good News for Private Labels/Keep the Boss Out
- The Chieftains
- Shopping for a Vehicle/Dirty Streets=Great Canvases

Chief Marketer - June/July 2010

Wed, 02 Jun 2010 16:09:53 -0400

Your digital edition of Chief Marketer - June/July 2010 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - June/July 2010
- Contents
- Seasonal Shifts
- Levi’s Loves “Like” / Mothers of Invention
- Ice, Custard, Happiness —and Social Media / Crying Tomatoes, Laughing Customers
- Q&A: Sprint Calls on Best Customers / CM Poll: Whither the Purse Strings
- Reviews Nice to Share for TurboTax / Crowning Achievement
- Q&A: Turning the DMA Tide / The Beauty of Recency Modeling
- How to Bend an Animated Brand
- Hot, Fast and Hot Engaged
- Mobile Marketing Survey: On the Grow?
- Big Fat Ideas
- Click to Change
- Bigger Carts Mean Better shoppers
- Don’t Muddle the Message
- The Rules of Business data
- Who Are They?
- CM Listline
- CRM Mission Control
- Ready for a CMS Upgrade?
- Interactive Marketing Awards: And the Winners are...
- Direct Mail: Real Estate Deal/PURLs of Wisdom/Try this
- E-Mail: Eye on Deliverability Monitoring/Testing Crib Sheet
- Web: Heeding the Call/Pit Stop Promo
- Mobile: Why Be Mobile/Rubber, Meet Road
- Telemarketing: Keep in Touch/Say “Thank You”
- Retail: The Sweat/Soup-Shelf Connection/Broadcast News
- Event: Custom Communications/Behind the (Candy) Bar
- Incentives: Simplify Those Rebates/Sales Forces Unite
- The Chieftains

Chief Marketer - April/May 2010

Wed, 07 Apr 2010 13:49:53 -0400

Your digital edition of Chief Marketer - April/May 2010 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - April/May 2010
- Contents
- Watch My Stuff!
- Marketing’s Days in Court / Tufts’ Video Prescription
- ”Repo” (Ob)session
- Icebreaker’s Risky Business / CM Poll: Five-Day Delivery
- Q&A: B-to-B with a 3.0 Edge / Ford’s New Digital Garage
- CM Corner Table: Crossing the B-to-B Divide
- Nothing But Net
- Interactive Survey: Interactive Goes Big
- Big Fat Ideas
- Averaging Americans
- Media Planning
- CM Listline
- Acton’s Actions Pay Off
- Following the Tracks
- Direct Mail: USPS Summer Fun II, Credit Card Rebound
- Web: Jackson Hewitt’s Performance, Be All You Can Be
- Mobile Marketing: Come On In, Do You Need An App?
- E-Mail: Looking Good, DKIM 101
- PR: Start Your Engines, PR as Partnership
- Events: Thrill of the Crowds, Influential Events
- Incentives: Put on a Game Face, TurboTax Leaderboard
- Retail Marketing: Reviving Impulse Spark, Why Wegmans is Tops
- Contests/Sweepstakes: Office Depot for the Win, Money Pitch
- The Chieftains

Chief Marketer - February/March 2010

Mon, 08 Feb 2010 16:37:38 -0500

Your digital edition of Chief Marketer - February/March 2010 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - February/March 2010
- Contents
- Editor's Note
- Greco Out at DMA—Now What? / Climb on the Bing Bus
- Walmart’s Parading Pet Promo / Tax Returns
- Q&A: Sears Takes the Amazon Route / CM Poll: Giving on the Go
- Cruise Lines Sink Branded Search / Super Bowl’s Broken Field
- Thinking Out Loud: Should You Wish Upon a Star?
- Off the Meter
- Prospecting Survey: Leading Questions
- Data Can Be Sexy
- Become Invulnerable
- CM Listline
- Matchbacks Made Easy
- Watching the Watchers
- Big Fat Ideas
- Direct Mail: They’ve Got An App For That, No Bully Pulpits
- Email: Engage Customers or Else, Measure Performance
- Retail Marketing: Perking Up the Pop Up Experience
- Mobile Marketing: Fuzz Buzz, A Snac for Dumb Phones
- Web: Drawing Crowds, Buff Up Those Buffers
- Incentives: Make Rebates Work Harder, Think Big
- Events: Social Connections, Sales to Go
- The Chieftains

Chief Marketer - December/January 2010

Tue, 08 Dec 2009 17:11:39 -0500

Your digital edition of Chief Marketer - December/January 2010 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - December/January 2010
- Contents
- Striaght Talk for E-mailers
- Volvo Claims a Stake in ‘Twilight’ / Surveys Scan for Satisfaction
- FTC Puts Heat, Not Light, on Blogger Marketing / CPG Trends
- Q&A: Visa Aims for Gold / CM Poll: News Flash
- DMA Board Games
- Rough Times for Good Causes
- Crowd Pleasers
- The High Notes of '09
- Down the Track
- Big Fat Ideas
- Meet the Consumer
- CM Listline
- Raising the Stakes
- Seeds to Sow
- Automation, Ho!
- Rattled Chains of Command
- Morning (Word of) Mouth
- The Value of Being Social
- Direct Mail
- E-mail
- Mobile Marketing
- Retail Marketing
- Web
- Contests/Sweepstakes
- Incentives
- Events
- The Chieftains

Chief Marketer - October/November 2009

Thu, 08 Oct 2009 17:22:36 -0400

Your digital edition of Chief Marketer - October/November 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - October/November 2009
- Contents
- See You in San Diego?
- Doritos Amps Up Super Bowl, Xbox Campaigns
- New School Year, New Friends
- Marketers “Mad” About the Show
- Points Taken
- CM Poll: On the Job
- Thanks and Congrats
- Q&A: Slammin’ Breakfast
- The New Real Deal
- All A-Twitter
- Thinking Out Loud: Relevant or Wrong?
- Big Fat Ideas
- Make It Count
- CM Listline
- Ready, Fire, Aim—Wrong!
- Make the C-Suite Believe
- Direct Mail
- E-Mail
- Catalog
- Mobile Marketing
- Web
- Incentives
- Retail Marketing
- Events
- The Chieftains

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Chief Marketer - August/September 2009

Wed, 12 Aug 2009 09:40:39 -0400

Your digital edition of Chief Marketer - August/September 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - August/September 2009
- Contents
- Editor's Note
- Selling in the Sky
- Brands Out Front at BlogHer
- WWE Squares Off Against Slump
- Sweet Segments
- CM Poll
- Unity in the Ranks
- Three Techs, Three Takeaways
- Thinking Out Loud
- Playing to Win
- Mobile Marketing Bucks the Downturn
- Pro Award Finalists
- Big Fat Ideas
- Upward Bound
- Ditching the Guesswork
- Now Why’d They do That?
- CM Listline
- Feedback Loop
- Harness That Social Vibe
- Consider All the Variables
- Gunslingers Go Home
- Spin Cycle
- Quick Take
- Direct Mail
- E-mail
- DRTV
- Mobile Marketing
- Web
- Incentives
- Contests/Sweepstakes
- Retail Marketing
- Events
- The Chieftains

Chief Marketer - June/July 2009

Tue, 16 Jun 2009 11:23:23 -0400

Your digital edition of Chief Marketer - June/July 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - June/July 2009
- Contents
- Don't Play Dead
- Hyatt’s Year of Living Loyally / Chicken Fighting
- Once Upon a Down Economy... / Creamy Loyal Center / Wineries Uncork the Web
- Hotel Chocolat Checks In / CM Poll: Just for You
- The Reality of Realty / Survey Says... E-Mail $$ to Soar, Mail to Fall / Wiping for a Better Tomorrow
- Thinking Out Loud: In Search of the Siren Song
- CM Snapshot: Cheerwine's Time Has Come
- Screw It, Let's Ride
- Does Your Branding Measure Up?
- Big Fat Ideas
- Connecting with the Disconnects
- Big Bang Theory
- What’s a Fan Worth?
- The Promo 100
- Quicksilver Prospecting
- Shift Your Focus
- CM Listline
- Corporate Culture Shock
- Direct Mail
- Telemarketing
- E-mail
- Web
- Mobile Marketing
- Retail Marketing
- Incentives
- Events
- Contests/Sweepstakes
- The Chieftains

Chief Marketer - April/May 2009

Mon, 20 Apr 2009 09:16:17 -0400

Your digital edition of Chief Marketer - April/May 2009 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Chief Marketer - April/May 2009
- Contents
- Welcome
- Mobile a Sweet Deal for Axe
- Write on Target
- Q&A: Heroic Promotions
- Before You Drop That Price
- X Marks the Spot
- Menu with a Mission
- CM Poll: Toy Story
- How Surprising Are You?
- Don’t Ignore the Sales Funnel
- Twitter Gets Real for B-to-B Marketing
- BART Tests Fare/Meal Mobile Deal
- Shop Talk
- Online in Troubled Times
- Thinking Out Loud: Return to Gender?
- Big Fat Ideas
- Use Your Data to Know Your Customers
- In-Market Timing
- Digital Body Language
- CM Listline
- Don’t Fumble the Ball
- Check Out During Crunchtime
- Belly up to Barcodes
- Leading the Way with Leads
- No Proof of ROI
- Direct Mail
- E-mail
- Web
- Mobile Marketing
- Retail Marketing
- Incentives
- Events
- Contests/Sweepstakes
- The Chieftains