Table of Contents for the Digital Edition of Chief Marketer - April/May 2009 Chief Marketer - April/May 2009 Contents Welcome Write on Target Mobile a Sweet Deal for Axe Before You Drop That Price Q&A: Heroic Promotions X Marks the Spot Menu with a Mission CM Poll: Toy Story Twitter Gets Real for B-to-B Marketing How Surprising Are You? Don’t Ignore the Sales Funnel BART Tests Fare/Meal Mobile Deal Shop Talk Online in Troubled Times Thinking Out Loud: Return to Gender? Big Fat Ideas Use Your Data to Know Your Customers In-Market Timing Digital Body Language CM Listline Don’t Fumble the Ball Check Out During Crunchtime Belly up to Barcodes No Proof of ROI Leading the Way with Leads Direct Mail E-mail Web Mobile Marketing Retail Marketing Incentives Events Contests/Sweepstakes The Chieftains Chief Marketer - April/May 2009 Chief Marketer - April/May 2009 - (Page BB1) Chief Marketer - April/May 2009 - (Page BB2) Chief Marketer - April/May 2009 - Chief Marketer - April/May 2009 (Page Cover1) Chief Marketer - April/May 2009 - Chief Marketer - April/May 2009 (Page Cover2) Chief Marketer - April/May 2009 - Contents (Page 1) Chief Marketer - April/May 2009 - Contents (Page 2) Chief Marketer - April/May 2009 - Contents (Page 3) Chief Marketer - April/May 2009 - Contents (Page 4) Chief Marketer - April/May 2009 - Welcome (Page 5) Chief Marketer - April/May 2009 - Welcome (Page 6) Chief Marketer - April/May 2009 - Mobile a Sweet Deal for Axe (Page 7) Chief Marketer - April/May 2009 - X Marks the Spot (Page 8) Chief Marketer - April/May 2009 - CM Poll: Toy Story (Page 9) Chief Marketer - April/May 2009 - Don’t Ignore the Sales Funnel (Page 10) Chief Marketer - April/May 2009 - BART Tests Fare/Meal Mobile Deal (Page 11) Chief Marketer - April/May 2009 - BART Tests Fare/Meal Mobile Deal (Page 12) Chief Marketer - April/May 2009 - Shop Talk (Page 13) Chief Marketer - April/May 2009 - Shop Talk (Page 14) Chief Marketer - April/May 2009 - Shop Talk (Page 15) Chief Marketer - April/May 2009 - Shop Talk (Page 16) Chief Marketer - April/May 2009 - Shop Talk (Page 17) Chief Marketer - April/May 2009 - Online in Troubled Times (Page 18) Chief Marketer - April/May 2009 - Online in Troubled Times (Page 19) Chief Marketer - April/May 2009 - Online in Troubled Times (Page 20) Chief Marketer - April/May 2009 - Online in Troubled Times (Page 21) Chief Marketer - April/May 2009 - Thinking Out Loud: Return to Gender? (Page 22) Chief Marketer - April/May 2009 - Thinking Out Loud: Return to Gender? (Page 23) Chief Marketer - April/May 2009 - Thinking Out Loud: Return to Gender? (Page 24) Chief Marketer - April/May 2009 - Thinking Out Loud: Return to Gender? (Page 25) Chief Marketer - April/May 2009 - Big Fat Ideas (Page 26) Chief Marketer - April/May 2009 - Big Fat Ideas (Page 27) Chief Marketer - April/May 2009 - Big Fat Ideas (Page 28) Chief Marketer - April/May 2009 - Use Your Data to Know Your Customers (Page 29) Chief Marketer - April/May 2009 - Digital Body Language (Page 30) Chief Marketer - April/May 2009 - CM Listline (Page 31) Chief Marketer - April/May 2009 - CM Listline (Page 32) Chief Marketer - April/May 2009 - CM Listline (Page 33) Chief Marketer - April/May 2009 - CM Listline (Page 34) Chief Marketer - April/May 2009 - Don’t Fumble the Ball (Page 35) Chief Marketer - April/May 2009 - Don’t Fumble the Ball (Page 36) Chief Marketer - April/May 2009 - Check Out During Crunchtime (Page 37) Chief Marketer - April/May 2009 - Check Out During Crunchtime (Page 38) Chief Marketer - April/May 2009 - Belly up to Barcodes (Page 39) Chief Marketer - April/May 2009 - Leading the Way with Leads (Page 40) Chief Marketer - April/May 2009 - Leading the Way with Leads (Page 41) Chief Marketer - April/May 2009 - Leading the Way with Leads (Page 42) Chief Marketer - April/May 2009 - Direct Mail (Page 43) Chief Marketer - April/May 2009 - Direct Mail (Page 44) Chief Marketer - April/May 2009 - Direct Mail (Page 45) Chief Marketer - April/May 2009 - E-mail (Page 46) Chief Marketer - April/May 2009 - E-mail (Page 47) Chief Marketer - April/May 2009 - Web (Page 48) Chief Marketer - April/May 2009 - Web (Page 49) Chief Marketer - April/May 2009 - Web (Page 50) Chief Marketer - April/May 2009 - Mobile Marketing (Page 51) Chief Marketer - April/May 2009 - Mobile Marketing (Page 52) Chief Marketer - April/May 2009 - Retail Marketing (Page 53) Chief Marketer - April/May 2009 - Retail Marketing (Page 54) Chief Marketer - April/May 2009 - Incentives (Page 55) Chief Marketer - April/May 2009 - Incentives (Page 56) Chief Marketer - April/May 2009 - Events (Page 57) Chief Marketer - April/May 2009 - Contests/Sweepstakes (Page 58) Chief Marketer - April/May 2009 - Contests/Sweepstakes (Page 59) Chief Marketer - April/May 2009 - Contests/Sweepstakes (Page 60) Chief Marketer - April/May 2009 - Contests/Sweepstakes (Page 61) Chief Marketer - April/May 2009 - Contests/Sweepstakes (Page 62) Chief Marketer - April/May 2009 - Contests/Sweepstakes (Page 63) Chief Marketer - April/May 2009 - The Chieftains (Page 64) Chief Marketer - April/May 2009 - The Chieftains (Page Cover3) Chief Marketer - April/May 2009 - The Chieftains (Page Cover4) http://www.nxtbook.com/nxtbooks/penton/cm_20120203 http://www.nxtbook.com/nxtbooks/penton/cm_20121201 http://www.nxtbook.com/nxtbooks/penton/cm_2012promosourcebook http://www.nxtbook.com/nxtbooks/penton/cm_20111011 http://www.nxtbook.com/nxtbooks/penton/cm_20110809 http://www.nxtbook.com/nxtbooks/penton/cm_20110607 http://www.nxtbook.com/nxtbooks/penton/cm_20110405 http://www.nxtbook.com/nxtbooks/penton/cm_20110203 http://www.nxtbook.com/nxtbooks/penton/cm_20111201 http://www.nxtbook.com/nxtbooks/penton/cm_20101011 http://www.nxtbook.com/nxtbooks/penton/cm_alcone http://www.nxtbook.com/nxtbooks/penton/cm_20100809 http://www.nxtbook.com/nxtbooks/penton/cm_20100607 http://www.nxtbook.com/nxtbooks/penton/cm_20100405 http://www.nxtbook.com/nxtbooks/penton/cm_20100203 http://www.nxtbook.com/nxtbooks/penton/cm_20101201 http://www.nxtbook.com/nxtbooks/penton/cm_20091011 http://www.nxtbook.com/nxtbooks/penton/cm_20090809 http://www.nxtbook.com/nxtbooks/penton/cm_20090607 http://www.nxtbook.com/nxtbooks/penton/cm_20090405 http://www.nxtbookMEDIA.com
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