Table of Contents for the Digital Edition of Chief Marketer - June/July 2010 Chief Marketer - June/July 2010 Contents Seasonal Shifts Levi’s Loves “Like” / Mothers of Invention Ice, Custard, Happiness —and Social Media / Crying Tomatoes, Laughing Customers Q&A: Sprint Calls on Best Customers / CM Poll: Whither the Purse Strings Reviews Nice to Share for TurboTax / Crowning Achievement Q&A: Turning the DMA Tide / The Beauty of Recency Modeling How to Bend an Animated Brand Hot, Fast and Hot Engaged Mobile Marketing Survey: On the Grow? Big Fat Ideas Click to Change Bigger Carts Mean Better shoppers Don’t Muddle the Message The Rules of Business data Who Are They? CM Listline CRM Mission Control Ready for a CMS Upgrade? Interactive Marketing Awards: And the Winners are... Direct Mail: Real Estate Deal/PURLs of Wisdom/Try this E-Mail: Eye on Deliverability Monitoring/Testing Crib Sheet Web: Heeding the Call/Pit Stop Promo Mobile: Why Be Mobile/Rubber, Meet Road Telemarketing: Keep in Touch/Say “Thank You” Retail: The Sweat/Soup-Shelf Connection/Broadcast News Event: Custom Communications/Behind the (Candy) Bar Incentives: Simplify Those Rebates/Sales Forces Unite The Chieftains Chief Marketer - June/July 2010 Chief Marketer - June/July 2010 - Chief Marketer - June/July 2010 (Page Cover1) Chief Marketer - June/July 2010 - Chief Marketer - June/July 2010 (Page Cover2) Chief Marketer - June/July 2010 - Contents (Page 1) Chief Marketer - June/July 2010 - Contents (Page 2) Chief Marketer - June/July 2010 - Contents (Page 3) Chief Marketer - June/July 2010 - Contents (Page 4) Chief Marketer - June/July 2010 - Seasonal Shifts (Page 5) Chief Marketer - June/July 2010 - Seasonal Shifts (Page 6) Chief Marketer - June/July 2010 - Levi’s Loves “Like” / Mothers of Invention (Page 7) Chief Marketer - June/July 2010 - Ice, Custard, Happiness —and Social Media / Crying Tomatoes, Laughing Customers (Page 8) Chief Marketer - June/July 2010 - Q&A: Sprint Calls on Best Customers / CM Poll: Whither the Purse Strings (Page 9) Chief Marketer - June/July 2010 - Reviews Nice to Share for TurboTax / Crowning Achievement (Page 10) Chief Marketer - June/July 2010 - Reviews Nice to Share for TurboTax / Crowning Achievement (Page 11) Chief Marketer - June/July 2010 - Q&A: Turning the DMA Tide / The Beauty of Recency Modeling (Page 12) Chief Marketer - June/July 2010 - How to Bend an Animated Brand (Page 13) Chief Marketer - June/July 2010 - How to Bend an Animated Brand (Page 14) Chief Marketer - June/July 2010 - How to Bend an Animated Brand (Page 15) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 16) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 17) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 18) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 19) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 20) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 21) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 22) Chief Marketer - June/July 2010 - Hot, Fast and Hot Engaged (Page 23) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page 24) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page I1) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page I2) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page I3) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page I4) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page 25) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page 26) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page 27) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page 28) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s1) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s2) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s3) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s4) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s5) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s6) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s7) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s8) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s9) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s10) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s11) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s12) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s13) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s14) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s15) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s16) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s17) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s18) Chief Marketer - June/July 2010 - Mobile Marketing Survey: On the Grow? (Page s19) Chief Marketer - June/July 2010 - Big Fat Ideas (Page 48) Chief Marketer - June/July 2010 - Click to Change (Page 49) Chief Marketer - June/July 2010 - Bigger Carts Mean Better shoppers (Page 50) Chief Marketer - June/July 2010 - Don’t Muddle the Message (Page 51) Chief Marketer - June/July 2010 - The Rules of Business data (Page 52) Chief Marketer - June/July 2010 - Who Are They? (Page 53) Chief Marketer - June/July 2010 - CM Listline (Page 54) Chief Marketer - June/July 2010 - CRM Mission Control (Page 55) Chief Marketer - June/July 2010 - Ready for a CMS Upgrade? (Page 56) Chief Marketer - June/July 2010 - Ready for a CMS Upgrade? (Page 57) Chief Marketer - June/July 2010 - Interactive Marketing Awards: And the Winners are... (Page 58) Chief Marketer - June/July 2010 - Interactive Marketing Awards: And the Winners are... (Page 59) Chief Marketer - June/July 2010 - Interactive Marketing Awards: And the Winners are... (Page 60) Chief Marketer - June/July 2010 - Direct Mail: Real Estate Deal/PURLs of Wisdom/Try this (Page 61) Chief Marketer - June/July 2010 - E-Mail: Eye on Deliverability Monitoring/Testing Crib Sheet (Page 62) Chief Marketer - June/July 2010 - E-Mail: Eye on Deliverability Monitoring/Testing Crib Sheet (Page 63) Chief Marketer - June/July 2010 - Web: Heeding the Call/Pit Stop Promo (Page 64) Chief Marketer - June/July 2010 - Mobile: Why Be Mobile/Rubber, Meet Road (Page 65) Chief Marketer - June/July 2010 - Telemarketing: Keep in Touch/Say “Thank You” (Page 66) Chief Marketer - June/July 2010 - Retail: The Sweat/Soup-Shelf Connection/Broadcast News (Page 67) Chief Marketer - June/July 2010 - Event: Custom Communications/Behind the (Candy) Bar (Page 68) Chief Marketer - June/July 2010 - Incentives: Simplify Those Rebates/Sales Forces Unite (Page 69) Chief Marketer - June/July 2010 - Incentives: Simplify Those Rebates/Sales Forces Unite (Page 70) Chief Marketer - June/July 2010 - Incentives: Simplify Those Rebates/Sales Forces Unite (Page 71) Chief Marketer - June/July 2010 - The Chieftains (Page 72) Chief Marketer - June/July 2010 - The Chieftains (Page Cover3) Chief Marketer - June/July 2010 - The Chieftains (Page Cover4) http://www.nxtbook.com/nxtbooks/penton/cm_20131201 http://www.nxtbook.com/nxtbooks/penton/cm_20121011 http://www.nxtbook.com/nxtbooks/penton/cm_20120809 http://www.nxtbook.com/nxtbooks/penton/cm_20120607 http://www.nxtbook.com/nxtbooks/penton/cm_20120405 http://www.nxtbook.com/nxtbooks/penton/cm_20120203 http://www.nxtbook.com/nxtbooks/penton/cm_20121201 http://www.nxtbook.com/nxtbooks/penton/cm_2012promosourcebook http://www.nxtbook.com/nxtbooks/penton/cm_20111011 http://www.nxtbook.com/nxtbooks/penton/cm_20110809 http://www.nxtbook.com/nxtbooks/penton/cm_20110607 http://www.nxtbook.com/nxtbooks/penton/cm_20110405 http://www.nxtbook.com/nxtbooks/penton/cm_20110203 http://www.nxtbook.com/nxtbooks/penton/cm_20111201 http://www.nxtbook.com/nxtbooks/penton/cm_20101011 http://www.nxtbook.com/nxtbooks/penton/cm_alcone http://www.nxtbook.com/nxtbooks/penton/cm_20100809 http://www.nxtbook.com/nxtbooks/penton/cm_20100607 http://www.nxtbook.com/nxtbooks/penton/cm_20100405 http://www.nxtbook.com/nxtbooks/penton/cm_20100203 http://www.nxtbook.com/nxtbooks/penton/cm_20101201 http://www.nxtbook.com/nxtbooks/penton/cm_20091011 http://www.nxtbook.com/nxtbooks/penton/cm_20090809 http://www.nxtbook.com/nxtbooks/penton/cm_20090607 http://www.nxtbook.com/nxtbooks/penton/cm_20090405 http://www.nxtbookMEDIA.com
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