Table of Contents for the Digital Edition of Chief Marketer - August/September 2010 Chief Marketer - August/September 2010 Contents Measure—But Then Cut! DEWmocracy in Action / NWF Moves Quickly on Oil Spill Sweet Treats for a Tweet / Ben & Jerry’s Big Lid Score Checking In With Top Travelers’ Needs / CM Poll: After the Party Full Coverage E-Mail Metrics That Matter Fixing Loyalty The Power of Incentives CM Corner Table: The Value of Loyalty Phone-Based Analytics Ring True You’ve Got data—So Use It CM Listline The Road to Great Advertising Personal Touch in the Mailbox Resolve Deliverability Issues/Mulittouch Benefits Advice for Successful Appending/Overlooked Metrics Sears’ P.R. Play/Metacafe Movies iAds and iPads/One Future for SMS Names on the Menu/Get Social/Package Deal As Seen on TV—And Beyond/Embrace the Web Lunchbox Wars/Good News for Private Labels/Keep the Boss Out The Chieftains Shopping for a Vehicle/Dirty Streets=Great Canvases Chief Marketer - August/September 2010 Chief Marketer - August/September 2010 - Chief Marketer - August/September 2010 (Page Cover1) Chief Marketer - August/September 2010 - Chief Marketer - August/September 2010 (Page Cover2) Chief Marketer - August/September 2010 - Contents (Page 1) Chief Marketer - August/September 2010 - Contents (Page 2) Chief Marketer - August/September 2010 - Contents (Page 3) Chief Marketer - August/September 2010 - Contents (Page 4) Chief Marketer - August/September 2010 - Measure—But Then Cut! (Page 5) Chief Marketer - August/September 2010 - Measure—But Then Cut! (Page 6) Chief Marketer - August/September 2010 - DEWmocracy in Action / NWF Moves Quickly on Oil Spill (Page 7) Chief Marketer - August/September 2010 - Sweet Treats for a Tweet / Ben & Jerry’s Big Lid Score (Page 8) Chief Marketer - August/September 2010 - Checking In With Top Travelers’ Needs / CM Poll: After the Party (Page 9) Chief Marketer - August/September 2010 - Full Coverage (Page 10) Chief Marketer - August/September 2010 - Full Coverage (Page 11) Chief Marketer - August/September 2010 - Full Coverage (Page 12) Chief Marketer - August/September 2010 - Full Coverage (Page 13) Chief Marketer - August/September 2010 - Full Coverage (Page 14) Chief Marketer - August/September 2010 - Full Coverage (Page 15) Chief Marketer - August/September 2010 - Full Coverage (Page 16) Chief Marketer - August/September 2010 - E-Mail Metrics That Matter (Page 17) Chief Marketer - August/September 2010 - E-Mail Metrics That Matter (Page 18) Chief Marketer - August/September 2010 - E-Mail Metrics That Matter (Page 19) Chief Marketer - August/September 2010 - Fixing Loyalty (Page 20) Chief Marketer - August/September 2010 - Fixing Loyalty (Page 21) Chief Marketer - August/September 2010 - Fixing Loyalty (Page 22) Chief Marketer - August/September 2010 - Fixing Loyalty (Page 23) Chief Marketer - August/September 2010 - Fixing Loyalty (Page 24) Chief Marketer - August/September 2010 - The Power of Incentives (Page 25) Chief Marketer - August/September 2010 - The Power of Incentives (Page 26) Chief Marketer - August/September 2010 - The Power of Incentives (Page 27) Chief Marketer - August/September 2010 - The Power of Incentives (Page 28) Chief Marketer - August/September 2010 - The Power of Incentives (Page 29) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 30) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 31) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 32) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 33) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 34) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 35) Chief Marketer - August/September 2010 - CM Corner Table: The Value of Loyalty (Page 36) Chief Marketer - August/September 2010 - Phone-Based Analytics Ring True (Page 37) Chief Marketer - August/September 2010 - You’ve Got data—So Use It (Page 38) Chief Marketer - August/September 2010 - CM Listline (Page 39) Chief Marketer - August/September 2010 - The Road to Great Advertising (Page 40) Chief Marketer - August/September 2010 - The Road to Great Advertising (Page 41) Chief Marketer - August/September 2010 - Personal Touch in the Mailbox (Page 42) Chief Marketer - August/September 2010 - Personal Touch in the Mailbox (Page 43) Chief Marketer - August/September 2010 - Personal Touch in the Mailbox (Page 44) Chief Marketer - August/September 2010 - Resolve Deliverability Issues/Mulittouch Benefits (Page 45) Chief Marketer - August/September 2010 - Advice for Successful Appending/Overlooked Metrics (Page 46) Chief Marketer - August/September 2010 - Sears’ P.R. Play/Metacafe Movies (Page 47) Chief Marketer - August/September 2010 - iAds and iPads/One Future for SMS (Page 48) Chief Marketer - August/September 2010 - Names on the Menu/Get Social/Package Deal (Page 49) Chief Marketer - August/September 2010 - As Seen on TV—And Beyond/Embrace the Web (Page 50) Chief Marketer - August/September 2010 - As Seen on TV—And Beyond/Embrace the Web (Page 51) Chief Marketer - August/September 2010 - Lunchbox Wars/Good News for Private Labels/Keep the Boss Out (Page 52) Chief Marketer - August/September 2010 - Shopping for a Vehicle/Dirty Streets=Great Canvases (Page 53) Chief Marketer - August/September 2010 - Shopping for a Vehicle/Dirty Streets=Great Canvases (Page 54) Chief Marketer - August/September 2010 - Shopping for a Vehicle/Dirty Streets=Great Canvases (Page 55) Chief Marketer - August/September 2010 - The Chieftains (Page 56) Chief Marketer - August/September 2010 - The Chieftains (Page Cover3) Chief Marketer - August/September 2010 - The Chieftains (Page Cover4) http://www.nxtbook.com/nxtbooks/penton/cm_20131201 http://www.nxtbook.com/nxtbooks/penton/cm_20121011 http://www.nxtbook.com/nxtbooks/penton/cm_20120809 http://www.nxtbook.com/nxtbooks/penton/cm_20120607 http://www.nxtbook.com/nxtbooks/penton/cm_20120405 http://www.nxtbook.com/nxtbooks/penton/cm_20120203 http://www.nxtbook.com/nxtbooks/penton/cm_20121201 http://www.nxtbook.com/nxtbooks/penton/cm_2012promosourcebook http://www.nxtbook.com/nxtbooks/penton/cm_20111011 http://www.nxtbook.com/nxtbooks/penton/cm_20110809 http://www.nxtbook.com/nxtbooks/penton/cm_20110607 http://www.nxtbook.com/nxtbooks/penton/cm_20110405 http://www.nxtbook.com/nxtbooks/penton/cm_20110203 http://www.nxtbook.com/nxtbooks/penton/cm_20111201 http://www.nxtbook.com/nxtbooks/penton/cm_20101011 http://www.nxtbook.com/nxtbooks/penton/cm_alcone http://www.nxtbook.com/nxtbooks/penton/cm_20100809 http://www.nxtbook.com/nxtbooks/penton/cm_20100607 http://www.nxtbook.com/nxtbooks/penton/cm_20100405 http://www.nxtbook.com/nxtbooks/penton/cm_20100203 http://www.nxtbook.com/nxtbooks/penton/cm_20101201 http://www.nxtbook.com/nxtbooks/penton/cm_20091011 http://www.nxtbook.com/nxtbooks/penton/cm_20090809 http://www.nxtbook.com/nxtbooks/penton/cm_20090607 http://www.nxtbook.com/nxtbooks/penton/cm_20090405 http://www.nxtbookMEDIA.com
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