Table of Contents for the Digital Edition of Chief Marketer - August/September 2011 Chief Marketer - August/September 2011 Contents Thoughts From a Hammock Picnic Basket of Rewards / Sun Life Goes to the Cirque Engaging B-to-B Prospects by Phone / A More Profitable Shade of Green Cracking the Inbox / Like Catnip Beauty Marks Make Membership Worth It Made-to-Order Marketing The Promo 100 PRO Awards 2011 Custom Fit CM Listline Giving Goes Up Seeing Clearly DIRECT MAIL: Back to School; Catalogs & B-to-B EMAIL: Designing for Multiple Screens; Puck Finds the Right Blend WEB: Cross Channel Couponing; Daily Deals Deliver; Game On INCENTIVES: Don't Do It; Street Smart EVENT: Walmart Races to NASCAR Fans; iPad Live CRM: All in the Family; Social Fits Chico’s MOBILE: ”Cars 2” Mobile Campaign; AmEx Goes Geo-Local CONTESTS/SWEEPSTAKES: The People’s Carbonated Choice; Play Ball RETAIL: Corona Cracks the Code; Ink Flows; Sampling Pros/Cons The Chieftains Chief Marketer - August/September 2011 Chief Marketer - August/September 2011 - (Page Intro) Chief Marketer - August/September 2011 - Chief Marketer - August/September 2011 (Page Cover1) Chief Marketer - August/September 2011 - Chief Marketer - August/September 2011 (Page Cover2) Chief Marketer - August/September 2011 - Contents (Page 1) Chief Marketer - August/September 2011 - Contents (Page 2) Chief Marketer - August/September 2011 - Contents (Page 3) Chief Marketer - August/September 2011 - Contents (Page 4) Chief Marketer - August/September 2011 - Thoughts From a Hammock (Page 5) Chief Marketer - August/September 2011 - Thoughts From a Hammock (Page 6) Chief Marketer - August/September 2011 - Picnic Basket of Rewards / Sun Life Goes to the Cirque (Page 7) Chief Marketer - August/September 2011 - Engaging B-to-B Prospects by Phone / A More Profitable Shade of Green (Page 8) Chief Marketer - August/September 2011 - Engaging B-to-B Prospects by Phone / A More Profitable Shade of Green (Page 9) Chief Marketer - August/September 2011 - Cracking the Inbox / Like Catnip (Page 10) Chief Marketer - August/September 2011 - Cracking the Inbox / Like Catnip (Page 11) Chief Marketer - August/September 2011 - Beauty Marks (Page 12) Chief Marketer - August/September 2011 - Beauty Marks (Page 13) Chief Marketer - August/September 2011 - Beauty Marks (Page 14) Chief Marketer - August/September 2011 - Beauty Marks (Page 15) Chief Marketer - August/September 2011 - Make Membership Worth It (Page 16) Chief Marketer - August/September 2011 - Make Membership Worth It (Page 17) Chief Marketer - August/September 2011 - Make Membership Worth It (Page 18) Chief Marketer - August/September 2011 - Make Membership Worth It (Page 19) Chief Marketer - August/September 2011 - Made-to-Order Marketing (Page 20) Chief Marketer - August/September 2011 - Made-to-Order Marketing (Page 21) Chief Marketer - August/September 2011 - Made-to-Order Marketing (Page 22) Chief Marketer - August/September 2011 - Made-to-Order Marketing (Page 23) Chief Marketer - August/September 2011 - Made-to-Order Marketing (Page 24) Chief Marketer - August/September 2011 - The Promo 100 (Page s1) Chief Marketer - August/September 2011 - The Promo 100 (Page s2) Chief Marketer - August/September 2011 - The Promo 100 (Page s3) Chief Marketer - August/September 2011 - The Promo 100 (Page s4) Chief Marketer - August/September 2011 - The Promo 100 (Page s5) Chief Marketer - August/September 2011 - The Promo 100 (Page s6) Chief Marketer - August/September 2011 - The Promo 100 (Page s7) Chief Marketer - August/September 2011 - The Promo 100 (Page s8) Chief Marketer - August/September 2011 - The Promo 100 (Page s9) Chief Marketer - August/September 2011 - The Promo 100 (Page s10) Chief Marketer - August/September 2011 - The Promo 100 (Page s11) Chief Marketer - August/September 2011 - The Promo 100 (Page s12) Chief Marketer - August/September 2011 - The Promo 100 (Page s13) Chief Marketer - August/September 2011 - The Promo 100 (Page s14) Chief Marketer - August/September 2011 - The Promo 100 (Page s15) Chief Marketer - August/September 2011 - The Promo 100 (Page s16) Chief Marketer - August/September 2011 - The Promo 100 (Page s17) Chief Marketer - August/September 2011 - The Promo 100 (Page s18) Chief Marketer - August/September 2011 - The Promo 100 (Page s19) Chief Marketer - August/September 2011 - The Promo 100 (Page s20) Chief Marketer - August/September 2011 - The Promo 100 (Page s21) Chief Marketer - August/September 2011 - PRO Awards 2011 (Page 46) Chief Marketer - August/September 2011 - PRO Awards 2011 (Page 47) Chief Marketer - August/September 2011 - Custom Fit (Page 48) Chief Marketer - August/September 2011 - CM Listline (Page 49) Chief Marketer - August/September 2011 - Giving Goes Up (Page 50) Chief Marketer - August/September 2011 - Giving Goes Up (Page 51) Chief Marketer - August/September 2011 - Seeing Clearly (Page 52) Chief Marketer - August/September 2011 - Seeing Clearly (Page 53) Chief Marketer - August/September 2011 - Seeing Clearly (Page 54) Chief Marketer - August/September 2011 - DIRECT MAIL: Back to School; Catalogs & B-to-B (Page 55) Chief Marketer - August/September 2011 - EMAIL: Designing for Multiple Screens; Puck Finds the Right Blend (Page 56) Chief Marketer - August/September 2011 - WEB: Cross Channel Couponing; Daily Deals Deliver; Game On (Page 57) Chief Marketer - August/September 2011 - WEB: Cross Channel Couponing; Daily Deals Deliver; Game On (Page 58) Chief Marketer - August/September 2011 - INCENTIVES: Don't Do It; Street Smart (Page 59) Chief Marketer - August/September 2011 - EVENT: Walmart Races to NASCAR Fans; iPad Live (Page 60) Chief Marketer - August/September 2011 - EVENT: Walmart Races to NASCAR Fans; iPad Live (Page 61) Chief Marketer - August/September 2011 - CRM: All in the Family; Social Fits Chico’s (Page 62) Chief Marketer - August/September 2011 - MOBILE: ”Cars 2” Mobile Campaign; AmEx Goes Geo-Local (Page 63) Chief Marketer - August/September 2011 - CONTESTS/SWEEPSTAKES: The People’s Carbonated Choice; Play Ball (Page 64) Chief Marketer - August/September 2011 - RETAIL: Corona Cracks the Code; Ink Flows; Sampling Pros/Cons (Page 65) Chief Marketer - August/September 2011 - RETAIL: Corona Cracks the Code; Ink Flows; Sampling Pros/Cons (Page 66) Chief Marketer - August/September 2011 - RETAIL: Corona Cracks the Code; Ink Flows; Sampling Pros/Cons (Page 67) Chief Marketer - August/September 2011 - The Chieftains (Page 68) Chief Marketer - August/September 2011 - The Chieftains (Page Cover3) Chief Marketer - August/September 2011 - The Chieftains (Page Cover4) http://www.nxtbook.com/nxtbooks/penton/cm_20131201 http://www.nxtbook.com/nxtbooks/penton/cm_20121011 http://www.nxtbook.com/nxtbooks/penton/cm_20120809 http://www.nxtbook.com/nxtbooks/penton/cm_20120607 http://www.nxtbook.com/nxtbooks/penton/cm_20120405 http://www.nxtbook.com/nxtbooks/penton/cm_20120203 http://www.nxtbook.com/nxtbooks/penton/cm_20121201 http://www.nxtbook.com/nxtbooks/penton/cm_2012promosourcebook http://www.nxtbook.com/nxtbooks/penton/cm_20111011 http://www.nxtbook.com/nxtbooks/penton/cm_20110809 http://www.nxtbook.com/nxtbooks/penton/cm_20110607 http://www.nxtbook.com/nxtbooks/penton/cm_20110405 http://www.nxtbook.com/nxtbooks/penton/cm_20110203 http://www.nxtbook.com/nxtbooks/penton/cm_20111201 http://www.nxtbook.com/nxtbooks/penton/cm_20101011 http://www.nxtbook.com/nxtbooks/penton/cm_alcone http://www.nxtbook.com/nxtbooks/penton/cm_20100809 http://www.nxtbook.com/nxtbooks/penton/cm_20100607 http://www.nxtbook.com/nxtbooks/penton/cm_20100405 http://www.nxtbook.com/nxtbooks/penton/cm_20100203 http://www.nxtbook.com/nxtbooks/penton/cm_20101201 http://www.nxtbook.com/nxtbooks/penton/cm_20091011 http://www.nxtbook.com/nxtbooks/penton/cm_20090809 http://www.nxtbook.com/nxtbooks/penton/cm_20090607 http://www.nxtbook.com/nxtbooks/penton/cm_20090405 http://www.nxtbookMEDIA.com
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