Chief Marketer - October/November 2012 - Chief Marketer

Chief Marketer - October/November 2012 - (Page Cover1) INSIDE: ANNUAL SOCIAL MARKETING SURVEY P.16 / MAKING MAIL MATTER P. 21 / GIFT GUIDE P. 24 | THE AUTHORITY ON MEASURABLE MARKETING & OPERATIONS. WWW.CHIEFMARKETER.COM | More Than Just Jay Bartlett, head of global social marketing, Xerox Corp “Friends” Xerox and other brands focus on what really works in social marketing p. 10 Table of Contents for the Digital Edition of Chief Marketer - October/November 2012Chief Marketer - October/November 2012ContentsThe Look at Me SeasonNow That’s the Ticket/ The Local Side of SocialMattel’s Online Toy BoxRetargeting: New Ways to Reinforce Your Message/ Playing With Their FoodBeyond the “Friend” ZoneCHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of TrialsMaking Mail MatterScale and AdaptUse Data to Spark ChangeListlineKnow Your Social RoutePersonalized TimingMOBILE: Clif Bar’s Mobile Mojo/Mobile Data InsightsWEB: Website Usability Testing/Going GlobalEMAIL: A Look at What Works/Super Subjects/Creative BasicsINCENTIVES: Fewer Coupons, Lower Offers/Bye-Bye Cherry PickersSWEEPS: Pinning to Win/Beating the CheatersChief Marketer - October/November 2012Chief Marketer - October/November 2012 - Chief Marketer - October/November 2012 (Page Cover1)Chief Marketer - October/November 2012 - Chief Marketer - October/November 2012 (Page Cover2)Chief Marketer - October/November 2012 - Contents (Page 1)Chief Marketer - October/November 2012 - Contents (Page 2)Chief Marketer - October/November 2012 - Contents (Page 3)Chief Marketer - October/November 2012 - Contents (Page 4)Chief Marketer - October/November 2012 - The Look at Me Season (Page 5)Chief Marketer - October/November 2012 - The Look at Me Season (Page 6)Chief Marketer - October/November 2012 - Now That’s the Ticket/ The Local Side of Social (Page 7)Chief Marketer - October/November 2012 - Mattel’s Online Toy Box (Page 8)Chief Marketer - October/November 2012 - Retargeting: New Ways to Reinforce Your Message/ Playing With Their Food (Page 9)Chief Marketer - October/November 2012 - Beyond the “Friend” Zone (Page 10)Chief Marketer - October/November 2012 - Beyond the “Friend” Zone (Page 11)Chief Marketer - October/November 2012 - Beyond the “Friend” Zone (Page 12)Chief Marketer - October/November 2012 - Beyond the “Friend” Zone (Page 13)Chief Marketer - October/November 2012 - Beyond the “Friend” Zone (Page 14)Chief Marketer - October/November 2012 - Beyond the “Friend” Zone (Page 15)Chief Marketer - October/November 2012 - CHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of Trials (Page 16)Chief Marketer - October/November 2012 - CHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of Trials (Page 17)Chief Marketer - October/November 2012 - CHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of Trials (Page 18)Chief Marketer - October/November 2012 - CHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of Trials (Page 19)Chief Marketer - October/November 2012 - CHIEF MARKETER 2012 SOCIAL MARKETING SURVEY: Lots of Choices, Lots of Trials (Page 20)Chief Marketer - October/November 2012 - Making Mail Matter (Page 21)Chief Marketer - October/November 2012 - Making Mail Matter (Page 22)Chief Marketer - October/November 2012 - Making Mail Matter (Page 23)Chief Marketer - October/November 2012 - Making Mail Matter (Page 24)Chief Marketer - October/November 2012 - Making Mail Matter (Page 25)Chief Marketer - October/November 2012 - Making Mail Matter (Page 26)Chief Marketer - October/November 2012 - Making Mail Matter (Page 27)Chief Marketer - October/November 2012 - Making Mail Matter (Page 28)Chief Marketer - October/November 2012 - Making Mail Matter (Page 29)Chief Marketer - October/November 2012 - Scale and Adapt (Page 30)Chief Marketer - October/November 2012 - Scale and Adapt (Page 31)Chief Marketer - October/November 2012 - Listline (Page 32)Chief Marketer - October/November 2012 - Listline (Page 33)Chief Marketer - October/November 2012 - Know Your Social Route (Page 34)Chief Marketer - October/November 2012 - Know Your Social Route (Page 35)Chief Marketer - October/November 2012 - Personalized Timing (Page 36)Chief Marketer - October/November 2012 - Personalized Timing (Page 37)Chief Marketer - October/November 2012 - MOBILE: Clif Bar’s Mobile Mojo/Mobile Data Insights (Page 38)Chief Marketer - October/November 2012 - WEB: Website Usability Testing/Going Global (Page 39)Chief Marketer - October/November 2012 - EMAIL: A Look at What Works/Super Subjects/Creative Basics (Page 40)Chief Marketer - October/November 2012 - EMAIL: A Look at What Works/Super Subjects/Creative Basics (Page 41)Chief Marketer - October/November 2012 - INCENTIVES: Fewer Coupons, Lower Offers/Bye-Bye Cherry Pickers (Page 42)Chief Marketer - October/November 2012 - INCENTIVES: Fewer Coupons, Lower Offers/Bye-Bye Cherry Pickers (Page 43)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page 44)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page 45)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page 46)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page 47)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page 48)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page Cover3)Chief Marketer - October/November 2012 - SWEEPS: Pinning to Win/Beating the Cheaters (Page Cover4)http://www.nxtbook.com/nxtbooks/penton/cm_20131201http://www.nxtbook.com/nxtbooks/penton/cm_20121011http://www.nxtbook.com/nxtbooks/penton/cm_20120809http://www.nxtbook.com/nxtbooks/penton/cm_20120607http://www.nxtbook.com/nxtbooks/penton/cm_20120405http://www.nxtbook.com/nxtbooks/penton/cm_20120203http://www.nxtbook.com/nxtbooks/penton/cm_20121201http://www.nxtbook.com/nxtbooks/penton/cm_2012promosourcebookhttp://www.nxtbook.com/nxtbooks/penton/cm_20111011http://www.nxtbook.com/nxtbooks/penton/cm_20110809http://www.nxtbook.com/nxtbooks/penton/cm_20110607http://www.nxtbook.com/nxtbooks/penton/cm_20110405http://www.nxtbook.com/nxtbooks/penton/cm_20110203http://www.nxtbook.com/nxtbooks/penton/cm_20111201http://www.nxtbook.com/nxtbooks/penton/cm_20101011http://www.nxtbook.com/nxtbooks/penton/cm_alconehttp://www.nxtbook.com/nxtbooks/penton/cm_20100809http://www.nxtbook.com/nxtbooks/penton/cm_20100607http://www.nxtbook.com/nxtbooks/penton/cm_20100405http://www.nxtbook.com/nxtbooks/penton/cm_20100203http://www.nxtbook.com/nxtbooks/penton/cm_20101201http://www.nxtbook.com/nxtbooks/penton/cm_20091011http://www.nxtbook.com/nxtbooks/penton/cm_20090809http://www.nxtbook.com/nxtbooks/penton/cm_20090607http://www.nxtbook.com/nxtbooks/penton/cm_20090405http://www.nxtbookMEDIA.com

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