Table of Contents for the Digital Edition of Chief Marketer - December/January 2012 Chief Marketer - December/January 2012 Contents What We All Learned From the A&P Applebee’s QR Cat / Database Wins for Sands Driving for the Green / B2B Customers Delay Contacting Vendors Breaking Down the Instore Walls Insurance Mailing Targets Homeowners Building a Marketing Dream Team 25 Trendsetters to Watch Prime Cuts The B2B Road Toward Social Calculating Accurate ROI for Marketing Success Ranking Readers Data Collection Tips CM Listline SEO on the Go Big Fat Ideas Direct Mail: Targeting Pre-Movers: Try It Email: Email Junk Yard; Opt Outs? No Thanks! Web: Flocking on Facebook; Soap.com Opens Aisles Mobile: Shopkick’s Grocery; Underwire Alerts Event: Coca-Cola’s Olympic Bid; Levi’s Perfect Fit Contests/Sweepstakes: The Hunt Is On; Gnome Roams Home Incentives: Winn-Dixie at the Pump; Five Steps to Improve Loyalty Retail: Clean Store Workarounds; More Samples The Chieftains Chief Marketer - December/January 2012 Chief Marketer - December/January 2012 - Chief Marketer - December/January 2012 (Page Cover1) Chief Marketer - December/January 2012 - Chief Marketer - December/January 2012 (Page Cover2) Chief Marketer - December/January 2012 - Contents (Page 1) Chief Marketer - December/January 2012 - Contents (Page 2) Chief Marketer - December/January 2012 - Contents (Page 3) Chief Marketer - December/January 2012 - Contents (Page 4) Chief Marketer - December/January 2012 - What We All Learned From the A&P (Page 5) Chief Marketer - December/January 2012 - What We All Learned From the A&P (Page 6) Chief Marketer - December/January 2012 - Applebee’s QR Cat / Database Wins for Sands (Page 7) Chief Marketer - December/January 2012 - Driving for the Green / B2B Customers Delay Contacting Vendors (Page 8) Chief Marketer - December/January 2012 - Breaking Down the Instore Walls (Page 9) Chief Marketer - December/January 2012 - Insurance Mailing Targets Homeowners (Page 10) Chief Marketer - December/January 2012 - Insurance Mailing Targets Homeowners (Page 11) Chief Marketer - December/January 2012 - Building a Marketing Dream Team (Page 12) Chief Marketer - December/January 2012 - Building a Marketing Dream Team (Page 13) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 14) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 15) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 16) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 17) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 18) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 19) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 20) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 21) Chief Marketer - December/January 2012 - 25 Trendsetters to Watch (Page 22) Chief Marketer - December/January 2012 - Prime Cuts (Page 23) Chief Marketer - December/January 2012 - The B2B Road Toward Social (Page 24) Chief Marketer - December/January 2012 - Calculating Accurate ROI for Marketing Success (Page 25) Chief Marketer - December/January 2012 - Ranking Readers (Page 26) Chief Marketer - December/January 2012 - CM Listline (Page 27) Chief Marketer - December/January 2012 - SEO on the Go (Page 28) Chief Marketer - December/January 2012 - Big Fat Ideas (Page 29) Chief Marketer - December/January 2012 - Big Fat Ideas (Page 30) Chief Marketer - December/January 2012 - Direct Mail: Targeting Pre-Movers: Try It (Page 31) Chief Marketer - December/January 2012 - Email: Email Junk Yard; Opt Outs? No Thanks! (Page 32) Chief Marketer - December/January 2012 - Web: Flocking on Facebook; Soap.com Opens Aisles (Page 33) Chief Marketer - December/January 2012 - Mobile: Shopkick’s Grocery; Underwire Alerts (Page 34) Chief Marketer - December/January 2012 - Event: Coca-Cola’s Olympic Bid; Levi’s Perfect Fit (Page 35) Chief Marketer - December/January 2012 - Contests/Sweepstakes: The Hunt Is On; Gnome Roams Home (Page 36) Chief Marketer - December/January 2012 - Incentives: Winn-Dixie at the Pump; Five Steps to Improve Loyalty (Page 37) Chief Marketer - December/January 2012 - Retail: Clean Store Workarounds; More Samples (Page 38) Chief Marketer - December/January 2012 - Retail: Clean Store Workarounds; More Samples (Page 39) Chief Marketer - December/January 2012 - The Chieftains (Page 40) Chief Marketer - December/January 2012 - The Chieftains (Page Cover3) Chief Marketer - December/January 2012 - The Chieftains (Page Cover4) http://www.nxtbook.com/nxtbooks/penton/cm_20131201 http://www.nxtbook.com/nxtbooks/penton/cm_20121011 http://www.nxtbook.com/nxtbooks/penton/cm_20120809 http://www.nxtbook.com/nxtbooks/penton/cm_20120607 http://www.nxtbook.com/nxtbooks/penton/cm_20120405 http://www.nxtbook.com/nxtbooks/penton/cm_20120203 http://www.nxtbook.com/nxtbooks/penton/cm_20121201 http://www.nxtbook.com/nxtbooks/penton/cm_2012promosourcebook http://www.nxtbook.com/nxtbooks/penton/cm_20111011 http://www.nxtbook.com/nxtbooks/penton/cm_20110809 http://www.nxtbook.com/nxtbooks/penton/cm_20110607 http://www.nxtbook.com/nxtbooks/penton/cm_20110405 http://www.nxtbook.com/nxtbooks/penton/cm_20110203 http://www.nxtbook.com/nxtbooks/penton/cm_20111201 http://www.nxtbook.com/nxtbooks/penton/cm_20101011 http://www.nxtbook.com/nxtbooks/penton/cm_alcone http://www.nxtbook.com/nxtbooks/penton/cm_20100809 http://www.nxtbook.com/nxtbooks/penton/cm_20100607 http://www.nxtbook.com/nxtbooks/penton/cm_20100405 http://www.nxtbook.com/nxtbooks/penton/cm_20100203 http://www.nxtbook.com/nxtbooks/penton/cm_20101201 http://www.nxtbook.com/nxtbooks/penton/cm_20091011 http://www.nxtbook.com/nxtbooks/penton/cm_20090809 http://www.nxtbook.com/nxtbooks/penton/cm_20090607 http://www.nxtbook.com/nxtbooks/penton/cm_20090405 http://www.nxtbookMEDIA.com
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