NCDM 2008 Conference Brochure

understanding the relationship between organizations and individuals to drive marketing communications to the next level. They can now answer “Which employees are more or less likely to be interested in certain products?” “Which employees interact with sales?” and “Which employees interact with service?” Find out how you can incorporate these insights in your B-to-B marketing database. You will: ➙ Realize the advantages of understanding organizational and employee behaviors ➙ Learn how this data can create a deeper relationship between sales and marketing Speakers: Tim Wade, Senior Manager, Database Marketing, Charles Schwab & Co Janet Jato, Director, Database Marketing, Charles Schwab & Co. ➼ TECHNOLOGY FOR TODAY & TOMORROW Extending Closed-Loop Marketing To The Mobile Channel As companies look to expand closed-loop automation, the mobile channel stands out as a new frontier. Mobile marketing on its own can be invasive, but integrated within a larger marketing campaign mix, mobile marketing can draw customers in. This presentation will focus on how mobile marketing should be used in the larger context of a campaign. Discover how firms can employ closed-loop marketing techniques in the mobile channel while incorporating traditional channels. Insights will be supplemented by cutting-edge examples of mobile marketing by EMI Music. You will learn to: ➙ Track prospect response to mobile communications for actionable marketing data ➙ Manage customer sensitivities toward mobile marketing communications through customer database tracking ➙ Combine mobile with traditional channels to effectively interact with customers Speakers: Patrick McHugh, Executive Vice President, Neolane, Inc. Guillaume Pech-Gourg, Head of Content and Customer Relationship Management, EMI Music ➼ INTERACTIVE MARkETING Strategies For Maintaining Your List In The Face Of Attrition As a smart marketer, you work hard to get customers’ email addresses. But did you know that 50 million people will change their email addresses this year? It’s time to develop solutions that will combat list attrition. This session will reveal factors that are degrading your email list and study the successful recovery methods utilized by Upromise and other leading companies. Learn the difference between list quality and quantity, how failed recovery techniques can teach valuable lessons, and the factors to consider when implementing recovery efforts. Hear about: ➙ The primary causes of email list attrition ➙ The five critical, actionable steps to make any retention project a success ➙ The strategies Upromise used to recover customers Speakers: Austin Bliss, President, Fresh Address Inc. Ron Blum, Manager of Email, Targeting, & Data Delivery, Upromise, Inc. 3:45 p.m. – 5:00 p.m. CONCURRENT SESSIONS enables static and dynamic lead prioritization of the open pipeline by building forecasting models. The strategic component includes an Early Warning System to identify potential issues by monitoring the overall health of the pipeline over time. You will understand: ➙ How to project pipeline performance by building static and dynamic forecasting models for lead prioritization ➙ How to develop an Early Warning system to monitor pipeline health and take timely action ➙ How to apply the strategic and tactical components in tandem to optimize pipeline performance Speakers: Devyani Sadh, Ph.D., CEO, Data Square Keith Hermiz, Ph.D., Manager of Analytic Consulting, IBM Helene Miller-Paladini, Team Lead, Geography Support & Execution, IBM This session is brought to you by: The DMA Analytics Council ➼ ANALYTICS & MODELING Pipeline: Forecasts, Scorecards And Alerts Can your business benefit from deeper insights into the sales lead pipeline? How accurate are your projections by product category? Hear about a solution with synergistic tactical and strategic components. The tactical application ➼ DATABASE MARkETING STRATEGIES Learn How To Achieve Double-Digit Response With Socially Responsible Multichannel Opt-In Marketing Learn how to put the customer in the driver’s seat and increase response rates! This session will show attendees how to use the 3-step multichannel opt-in marketing process to engage customers and prospects to self-profile their message, offer and media preferences. This uniquely powerful database information can be used responsibly to generate consistent double-digit response rates. Hear how the 3-step process helped growth companies such as AmieStreet.com and Progressive Hydraulics achieve 10x increases in response, and how giants like Microsoft attained opt-in rates of 40% or more. You will: ➙ Learn how to populate a database with unique, accurate self-profiled opt-in preference information ➙ Hear real world case studies of 3 companies ➙ Receive a 14-step checklist for socially responsible multichannel opt-in marketing success Speaker: Ernan Roman, President, Ernan Roman Direct Marketing (ERDM) ➼ CUSTOMER DATA INSIGHTS Online Behavior: The Missing Link To Understanding Your Customers Every marketer wants a holistic view of their customer, but in this digital era, it’s a hard to distinguish what data is useful and what isn’t. Every day customers provide invaluable information about themselves through their activities on your website. But modern web analytics solutions provide little or no insight into discrete customer behaviors. Find out how to integrate online and offline customer data to create more compelling customer interactions, and improve your average order values, conversion rates and customer retention. You will learn: ➙ How to integrate online and offline customer data ➙ How to apply integrated customer data to create more impactful customer interactions ➙ Which available products and technologies make data integration work Speaker: Barry Parshall, Director, Product Management, WebTrends, Inc. REGISTER TODAY! • 817-277-7187 • www.ncdm4me.com/savings 13 http://www.AmieStreet.com http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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