NCDM 2008 Conference Brochure

TUESDAY, DECEMBER 9 ➼ INTERACTIVE MARkETING Recent Trends In Enterprise-Class Email Marketing Programs In today’s digital world, email plays a key role in every business’ communication matrix. However, email marketers are always confronting the same questions: “When is the best time to email my customers?” “How often do I mail relative to similar companies?” “When do customers start to tune out of the communication stream?” Find the answers to these questions and benchmark your programs against enterprise class email marketing programs from Fortune 500 companies. Whether you’re a B-to-B or B-to-C marketer, you’ll walk away with valuable tips. You will be able to: ➙ Benchmark your email marketing programs against the Fortune 500 email marketers ➙ Discover the difference between implicit and explicit churn ➙ Use the best practices of enterprise class email marketers by industry Speakers: Todd King, Director of Analytics, Acxiom Digital Jake Peterson, Analytics Consultant, Acxiom Digital This session is brought to you by: The DMA Analytics Council WEDNESDAY 7:15 a.m. – 8:00 a.m. CONTINENTAL BREAkFAST 8:00 a.m. – 9:15 a.m. CONCURRENT SESSIONS ➼ ANALYTICS & MODELING Media Mix: Answering The $250,000,000 Question How do you optimally allocate budget and media spend across different channels? If you’ve been struggling with this question, this session is for you. Learn a step-by-step approach to media mix modeling and implementation by looking at the do’s and don’t of media mix measurement and different modeling techniques. This session will highlight the uses and limitations of statistical modeling. Learn to: ➙ Measure media effectiveness and allocate limited marketing dollars across media ➙ Understand the dangers of relying exclusively on direct attribution to measure marketing results ➙ Translate model results into concrete changes in business practice and testing Speaker: Shirli Zelcer, Sr. Manager Analytics, Merkle Inc. ➼ CUSTOMER DATA INSIGHTS Carnival Cruises Along With The Power Of Customer Analytics As cruise companies increase the number of berths available, marketing campaigns that build brand preference are crucial. Carnival Cruise Lines works to achieve this through highly targeted consumer communications. The first step on this journey is to build a complete view of customers through predictive modeling and analytics. The next step uses this understanding to segment customers, targeting these customers with appropriate communications. You will learn to: ➙ Build and leverage customer insights to improve your profits ➙ Use best practices for customer segmentation ➙ Create effective marketing campaigns increase ROI Speakers: Larry Mosiman, Global Product Marketing Manager, SAS Shannon Balliet-Antorcha, Director of Database Marketing and Customer Data Integration, Carnival Cruise Lines This session is brought to you by: The DMA Analytics Council The solution tool allows you to respond to different customers/prospects with different creative and offers based on how the individual initially reacted to the first offer. This session will compare three campaign management solutions that support event trigger marketing. Whether through offline or online channels, these solutions can help you create custom responses that will increase retention and sales. Don’t miss the opportunity to see how, given identical event triggered marketing requirements, these campaign management vendors perform differently. At the end of the session, YOU will determine which competitor has the best outcome to meet your needs! Moderator: Bernice Grossman, President, DMRS Group, Inc. Panelists: Michael Fazio, Business Solutions Consultant, Alterian Fred Chapman, Director, Alliance Relationships, Unica Corporation Will Condon, VP Technical Consultancy, smartFOCUS This session is brought to you by: The DMA Marketing Technology Council ➼ DATABASE MARkETING STRATEGIES Keeping Your Marketing Database Healthy Have you ever had to restate numbers to senior management? Have you experienced more than two database marketing errors in the past 30 days? Does it take more than 24 hours to get basic business questions answered? If you answered “Yes” to any of these questions, you may be experiencing critical underlying problems with your database. This session is designed to arm marketers with the five critical requirements for effectively managing a marketing database. Learn proven management strategies for ensuring that the marketing database continually meets company needs, including identifying when and how to update your vendor choices. You will learn: ➙ To identify problems in marketing databases before they become serious ➙ To ensure your marketing database meets your business requirements over time ➙ When a vendor switch is needed Speakers: David Bernard, Managing Director, DB Marketing Technologies Brent Dirks, Consumer Database Manager, Abbott ➼ TECHNOLOGY FOR TODAY & TOMORROW Solutions Showdown: Using Event Trigger Marketing In Campaign Management Ever wondered how to send the right response to the right person at the right time? Using today’s campaign management solutions with event triggered marketing functionality, it’s all in a day’s work — well, sort of. 5:00 p.m. – 6:00 p.m. NETWORkING RECEPTION IN THE ExHIBIT HALL ➼ INTERACTIVE MARkETING Customizing Clicks: Using Customer Data for Optimized Campaigns One of today’s major challenges for marketers is to harness the power of the ever-expanding Web. Using analytics to analyze every click an online visitor makes on a website is becoming a lucrative tool that can help marketers better target their customers. See how Petco uses web analytics SESSION LEGEND Fundamental Intermediate Advanced Business-to-Business Focused Business-to-Consumer Focused Case Study 14 NCDM 2008 • DECEMBER 8-10 • ORLANDO, FLORIDA

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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