NCDM 2008 Conference Brochure

WEDNESDAY, DECEMBER 10 been used for attitudinal segmentation, optimization, and response modeling. You will learn how: ➙ Direct marketing can benefit from using conjoint modeling ➙ Data you may already have may be appropriate for conjoint modeling ➙ Conjoint modeling is used to identify customers’ needs, design relevant offers and select targets Speaker: Scot Richardson, VP Strategic & DB Services, Customer Asset Consulting Group to provide better customer relationship management with stronger customized cross-sell options and personalized marketing campaigns that result in higher conversion rates. Discover how maintaining customer loyalty is best achieved by offering a selection of products that is not based on their most recent purchase, but a lifetime of purchases, interest and intent. Speakers: John Squire, Chief Strategy Officer, Coremetrics John Lazarchic, VP of E-Commerce, PETCO This session is brought to you by The DMA Analytics Council their offer strategies to consumers to benefit both the consumer and the company’s objectives? This session will share a case study that changed the way a company offered opt-out choices and brought back a portion of the target market lost due to regulatory restrictions. Discover how consumers can find the consumer-facing portal for making those choices and how it links in to the optout database. You will understand: ➙ How restricting marketing choices given to consumers can limit target size ➙ How a major corporation decreased consumer opt-out rates ➙ What choices to offer to support your strategy Speakers: Doris Patrick, Director, Consulting Service, Gryphon Networks Hamilton Gayden, Database Marketing Manager, GM CRM Database Operations ➼ DATABASE MARkETING STRATEGIES World’s Largest Financial Company Solution: Ten Times The Work At 1/10 The Cost In one of the most challenging two years in banking history, hear how a top tier financial institution engaged best practices in database marketing to navigate this storm. In this session you will learn how they harnessed hundreds of millions of records and a tremendous wealth of market data to empower decision makers ranging from top executives to product, marketing, finance and local office managers. Learn how just-in-time, interactive business intelligence delivered through dashboards, scorecards and strategy sessions enabled managers to visualize, monetize and prioritize solutions efficiently. Discover: ➙ Five best practices for harnessing people, processes and data amid cost reductions and lay-offs ➙ Four steps to take when the workload exceeds resources 10:1 ➙ Three tricks to get marketing database decision tools into the hands of the decision makers Speaker: Michael Hoffman, CEO, Client x Client ➼ CUSTOMER DATA INSIGHTS FTC’s Protecting Personal Information Guide For Business Most companies keep sensitive personal information in their files (names, Social Security numbers, credit card numbers, or other account data) that identifies customers or employees. This information is necessary to fill orders, meet payroll, or perform other critical business functions. However, if sensitive information falls into the wrong hands, it can lead to fraud or identity theft. Given the cost of a security breach – losing your customers’ trust and perhaps even defending yourself against a lawsuit – safeguarding personal information is just plain good business. Many security breaches could be prevented by common sense measures that cost companies next to nothing. Come to this session to learn: ➙ The five key practices around which to build a sound information security plan ➙ How to respond to security problems, including data breaches ➙ How the FTC’s online tutorial and other materials can help your business meet its security goals Moderator: Marsha Goldberger, Director of Corporate Responsibility, Direct Marketing Association, Inc. Speaker: Lesley Fair, Attorney, Division of Consumer and Business Education, Bureau of Consumer Protection, Federal Trade Commission 9:30 a.m. – 10:30 a.m. KEYNOTE PRESENTATION Keynote to be announced. Please visit www.NCDMevents.com for the latest program information. 10:30 a.m. – 2:00 p.m. ExHIBIT HALL OPEN ➼ INTERACTIVE MARkETING Political Online Tactics Database Marketers Can Use: What Can You Learn From Hillary, Barack And John? TV gets the buzz, but direct marketing makes the grade. In this session we analyze the segmentation strategies of the presidential candidates and how they drilled down to specific communities and presented issues that were relevant to these communities. We’ll look at the 2008 election results, the candidates’ activities online from video and online banner ads, to blog posts and online media buys, and witness how these activities affected each of their campaigns. Walk away knowing how: ➙ High profile national campaigns use direct marketing techniques to achieve objectives ➙ Segmentation of different audiences allowed the candidates to discuss different issues online ➙ Campaign tactics translate into techniques to sell products and services online Speakers: Dan Solomon, CEO, Virilion Michael Meehan, President /SVP, BGR Public Relations, UC/ Virilion Inc. (Democratic Strategist) 10:30 a.m. – 11:15 a.m. REFRESHMENT BREAk IN THE ExHIBIT HALL 11:15 a.m. - 12:30 p.m. CONCURRENT SESSIONS ➼ ANALYTICS & MODELING Conjoint Modeling: Beyond Traditional Applications Conjoint modeling is commonly used to understand consumers’ preferences. Recent advances with this technique have greatly expanded its utility beyond traditional applications to product and positioning optimization and price sensitivity. This session will present an overview of conjoint modeling and teach you when a conjoint model is appropriate, identify what data is required for conducting conjoint models, and detail the benefits of using this type of model. It will also demonstrate the flexibility of the model by providing brief case studies where conjoint has ➼ TECHNOLOGY FOR TODAY & TOMORROW Getting To ‘Yes’: Building Better Relationships Through Choice Marketers have many methods to target and promote their products. However, the government is constantly stepping in to close the door. How can marketers change REGISTER TODAY! • 817-277-7187 • www.ncdm4me.com/savings 15 http://www.NCDMevents.com http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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