NCDM 2008 Conference Brochure

WEDNESDAY, DECEMBER 10 ➼ CUSTOMER DATA INSIGHTS Scaling The Data Mountain: Understanding The Customer Through Cross-Channel Visualization Access your data no matter where it resides, whether centralized in a single datamart or spread across multiple sources – and avoid getting lost in data that has little relevance to your objectives. Hear how the American Medical Association successfully pursued this strategy and integrated cross-channel customer insights with overall campaign management initiatives to achieve superior results. Learn how to: ➙ Find and deliver key customer data to the marketing team ➙ Identify key relevant indicators for targeting prospects ➙ Translate mountains of data into effective marketing action plans Speakers: Fred Chapman, Director, Alliance Relationships, Unica Corporation Logan Rosenthal, Manager, Marketing Campaigns, American Medical Association this challenge. See an array of approaches, whether it’s to standardize or automatically append the data, create detailed structures, or apply a new improved process or technology to support campaign optimization. Come and discover the best practices of data quality and data hygiene tactics! Moderator: Matt Graham, SCP, Direct Group Panelists: Rod Ford, CEO & Founder, CognitiveDATA, Inc. Jim Plas, Group Leader for CDI Products & Services, Acxiom [Additional panelist to be announced] This session is brought to you by: The DMA Marketing Technology Council Learn how adopting a customer-centric approach leverages economies of skill and scale derived from analytical platforms. You will learn: ➙ To become a more collaborative organization and maximize customer value ➙ How adopting a customer-centric approach leverages economies of skill and scale ➙ Transferable methodologies, techniques and best practices you can apply to your industry Speaker: Tony Branda, SVP, Executive Head of Business Analysis, RBS America ➼ INTERACTIVE MARkETING Integrating Online Strategies With Traditional Direct Marketing Campaigns If you are marketing to customers through online channels, but not integrating the insights you learn into offline campaigns, you are only seeing one dimension of your customer profile. Hear how Boyd Gaming built a strong email and mobile database that complemented their direct driven loyalty-based programs, leveraged trigger technology for immediate cross- and up-sell opportunities, and merged online analytics with existing offline reporting. Walk away with a game plan to: ➙ Integrate loyalty-based email/mobile campaigns into direct mail campaigns ➙ Utilize portals as a communication vehicle and a customer data capture resource ➙ Leverage trigger technology for immediate CRM opportunities Speaker: Brian Best, Corporate Director of E-Commerce, Boyd Gaming Corporation 1:45 p.m. - 3:00 p.m. CONCURRENT SESSIONS ➼ ANALYTICS & MODELING Mass Exodus: The Move From Mass To Direct Marketing While it’s clear why the shift from mass to targeted direct marketing is critical, the question remains as to how it’s done. Learn to better understand your customers, communicate with them as individuals and measure the impact of your marketing. Hear how XM Satellite Radio used value-based segmentation to pull added value from customer files and created more targeted communications at the individual/household level. You’ll also hear how matchback and other metrics track ROI for future campaign improvement. Understand how: ➙ Value-based segmentation pulls added value from your customer files ➙ To use segmentation to create 1-to-1 communications with your best customers ➙ Matchback and other measurements track ROI and improve future campaigns Speakers: Mike Grant, Sr. Consultant & Principal of Strategic Insights, Experian Blair Kutrow, SVP of Segment and Product Marketing, XM Radio ➼ CUSTOMER DATA INSIGHTS CVS/Caremark: Connecting The Dots Between Customer Insight And Profitable Relationships CVS/pharmacy runs the largest retail loyalty program in the U.S. with over 50 million ExtraCare cardholders nationwide. To deliver compelling customer promotions, business users must understand shopper’s needs and recognize and diagnose their most effective promotions. ExtraCare is successfully utilizing point-of-sale data assets from the ExtraCare program to optimize direct marketing programs and merchandising strategies. Hear how ExtraCare has been able to democratize typically advanced analysis and enable business users to generate meaningful reports that help refine promotional plans and create more relevant offers. You will walk away with: ➙ Business users’ most critical reporting needs around customer data ➙ Best practices to establish a self-service environment for accessing customer insights ➙ New ways to collaborate with partners using customer insights Speakers: Kevin Shaw, VP, Retail, CadenceQuest, Inc. Adrian R. Sosa, Director of Marketing Intelligence, CVS/Caremark ➼ DATABASE MARkETING STRATEGIES ➼ TECHNOLOGY FOR TODAY & TOMORROW Data Quality Solutions Showdown: Going Beyond The Tool For Good Data Hygiene With significant increases in postage and new government regulations, the term data hygiene is attracting attention from direct marketers. As consumers neglect to update their personal information with marketers, it provides a challenge for the maintenance of data quality. Marketers are also reminded that bad data hygiene leads to lower response rates and wasted marketing dollars, while good data hygiene is environmentally sensitive and rewarded with increased ROI. Find out what three companies do when provided the same data hygiene scenario and present their results for How Enterprise Decision Management (EDM) Capabilities Enable Customer-Centric Organizations As companies move from focusing on pushing products to managing customer relationships, their approach to data analytics has gone from one dimensional to multidimensional. Learn to evolve from a single line of business “siloed” approach to enterprise-wide decision making at the customer level. Collaborate across business lines and use customer level analytics and segmentation strategies. SESSION LEGEND Fundamental Intermediate Advanced Business-to-Business Focused Business-to-Consumer Focused Case Study 16 NCDM 2008 • DECEMBER 8-10 • ORLANDO, FLORIDA

Table of Contents Feed for the Digital Edition of NCDM 2008 Conference Brochure

NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.