NCDM 2008 Conference Brochure

➼ TECHNOLOGY FOR TODAY & TOMORROW Advances Beyond Conventional Thinking With MRM, MOM, & EMM Explore the current state of marketing measurement and management by examining marketing resource management (MRM), marketing operations management (MOM), and enterprise marketing management (EMM), and then see how these innovative techniques individually assemble a unique, analytical vision of marketing that is more targeted, cost-effective, and customer-oriented than any current practices. You will learn about: ➙ The current state of marketing measurement and management techniques ➙ New methods of marketing value measurement ➙ Advanced techniques to measure and manage customer equity and value Speaker: Lance Miller, VP, Global Services Marketing, Teradata towards word-of-mouth (WOM), viral marketing and the impact of social connections. The basis of Connected Customer Marketing (CCM) is to support WOM and create messages and occasions that enable easy and natural communication between individuals. Discover how CCM is based on the principles of network organization and social exchange by focusing on the brand, customers, network, environment and messages. Learn to: ➙ Create marketing programs by understanding the WOM value of customers ➙ Make key decisions about managing each customer or segment ➙ Assess the network in aggregate and how clusters are receptive to messages Speaker: Andy Frawley, CEO, ClickSquared, Inc. ➼ CUSTOMER DATA INSIGHT Multichannel Convergence: The Consumer Battle Of Online vs Offline Today’s direct marketers are all facing the same challenges: shrinking mailing lists, declining lifetime value of consumers, once loyal customers buying less through direct mail. The truth is, customers ARE buying more, but they are doing so through online channels! See what top email industry leaders are doing to analyze both consumer behavior in the direct mail channel and multichannel behavior of consumers across a broad spectrum of product categories. This session will teach you how consumers are using online channels for product research, comparison price shop, and ultimately making the purchase. Speakers: Michael Bloom, VP, Direct Marketing Operations, Datran Media Brian Rice, CEO, Red Clay Media 3:15 p.m. - 4:30 p.m. CONCURRENT SESSIONS ➼ ANALYTICS & MODELING Subscription Partners: The 2007 NCDM Platinum Winning Strategy! Discover how Subscription Partners (SP) won the 2007 NCDM Database Excellence Platinum Award. SP will share how they tested two large direct marketing business concepts built around cooperative database marketing to create the industry’s first cooperative subscription marketing database. This session will show how SP uses the database to determine the best prospects for consumer subscription promotions using a variety of database marketing segmentation techniques and backend analysis work. With this new database, SP is developing response models and helping magazine publishers improve profits associated with their own subscription marketing campaigns. Discover the: ➙ Top 5 challenges of putting together a large-scale cooperative database ➙ Top 5 benefits of using a cooperative database ➙ Importance of transaction data for modeling and campaign optimization Speakers: James Tucker, COO, Subscription Partners, LLC Tom Lodewick, Director of Data Analysis, Integrated Marketing Technology, Inc. ➼ INTERACTIVE MARkETING Social Outreach: How To Use And Track Blogs, Message Boards And Content For Promotion 2008 is the year that marketing managers everywhere embraced social marketing as a key component to online strategy. The most intrepid are building unique, branded online communities. The potential payoffs are huge – long term engagement with your core customers and brand equity. However there is no reward without risk, and community building can be a challenge. In this session, you’ll explore examples from real world online community projects, including Sterling Commerce, Intel, IBM and others. You’ll come away with a clear understanding of how to approach social marketing for your company, and great ideas for both starting new online communities or reinvigorating existing effort by: ➙ Selecting the right social mix for “go to market” strategies ➙ Building an editorial calendar and content plan ➙ Managing multiple stakeholders and maintaining the right voice ➙ Flame wars; how – and how not – to respond to negative commentary ➙ Qualitative and quantitative metrics and tracking Speaker: Joshua Siler, VP, Technology, Babcock and Jenkins ➼ TECHNOLOGY FOR TODAY & TOMORROW Going Beyond Segmentation: Optimize To Maximize! Learn how to use contact optimization to optimize marketing campaigns across products, channels and offers. Hear about the everyday dilemmas marketers are facing and how contact optimization can be applied to solve business problems. Discover how to integrate contact optimization into your marketing process, the data prerequisites to increase marketing campaign success across channels, and the business constraints. You will learn: ➙ What contact optimization is and identify whether your company is ready to use this technology ➙ The fundamentals of contact optimization from basic segmentation to true 1-to-1 marketing ➙ Steps for overlaying and integrating contact optimization onto current technology investments and processes Speaker: Joseph Stanhope, Vice President, Platform Strategy, Alterian ➼ DATABASE MARkETING STRATEGIES Marketing’s New Imperative: Speaking To The Connected Customer Until recently, most marketers would not admit that the brand is a variable component controlled and shaped by the customer. As marketing undergoes a power shift from marketers to customers, increased attention is geared Marketing Research Study FREE for friends of NCDM! www.ncdmevents.com/offer REGISTER TODAY! • 817-277-7187 • www.ncdm4me.com/savings 17 http://www.ncdmevents.com/offer http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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