NCDM 2008 Conference Brochure

2008 DIvE INTO A NEw ERA T DATA-DRIVEN MARKETING. BOTTOM LINE RESULTS. DECEMBER 8-10, 2008 GAYLORD PALMS RESORT ORLANDO, FLORIDA 2008 www.ncdm4me.com/savings he NCDM 2008 conference will prepare you to plunge into a new era of database marketing. The role of today’s database marketer is evolving and transforming. YOU must create smarter and more sophisticated customer marketing programs that will yield greater ROI for your company, while minimizing the risk of marketing to unprofitable prospects. With economic pressures affecting every company’s bottom line, now is the time make your marketing dollars stretch further. Whether you’re managing email, direct marketing, or the web, figuring out the best combination of customer touch points to increase response rates and sales shouldn’t be a guessing game. As with any extreme sport, preparedness and the right tools can reduce your risk. At NCDM, you’ll learn about the latest online and offline analytical approaches, multichannel marketing strategies and technology solutions that will take your database marketing to greater heights. NCDM 2008 is packed with countless ideas that will help you overcome the database, technology and customer woes currently plaguing your campaigns. Grab hold and take a leap in your business development when you join us at NCDM and discover the tools that will help you generate profits in any economic landscape. whO ShOuLD ATTEND NCDM? Managers, Directors and Executives Responsible for: ■ Analytics ■ ■ ■ ■ ■ ■ ■ ■ ■ Data Mining Database Marketing E-commerce Information Technology Interactive Marketing ■ ■ Multichannel Marketing Online & Offline Campaign Management Product Marketing Research & Marketing Intelligence Branding Business Intelligence CRM & Relationship Marketing Customer Insights ■ ■ Thanks to Our 2008 NCDM Program Advisory Committee ■ Lynette Becker, Corporate Director of Database Analysis, ■ ■ ■ ■ ■ Boyd Gaming Corp. Austin Bliss, President, FreshAddress Inc. Tony Branda, Senior VP & Head of Business Analysis, RBS National Bank Liza Brings, VP/Director, Database Marketing, The Martin Agency Catherine Carleton, Director, Database Marketing, Yellow Book USA Jonathan Cheris, VP Marketing Strategy & Analysis, Citigroup ■ Gillian Hu, Director, Business Intelligence, ■ ■ ■ ■ ■ ■ Sony Corporation of America Todd King, Director, Analytics, Acxiom Digital Bruce Reznik, Director of Marketing, Boardroom Inc. Devyani Sadh, CEO & Founder, Data Square, LLC Mike Savage, VP, Marketing, Merkle Michael Tuohy, Vice President of Database Services, Direct Media Inc. Suresh Vittal, Senior Analyst, Forrester Research 2 NCDM 2008 • DECEMBER 8-10 • ORLANDO, FLORIDA http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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