NCDM 2008 Conference Brochure

KEYNOTES MONDAY, DECEMBER 8 • 8:00 a.m. – 9:00 a.m. 2008 DATA-DRIVEN MARKETING. BOTTOM LINE RESULTS. 2008 NEw! The CEO Industry Insider Panel: The Future of Database Marketing Strategic database marketing has evolved rapidly during the past decade — from the proliferation of new media to its increasing addressability, and from consumer demand for more relevant communication to corporate demand for accountability, the challenge and opportunity for database marketers has never been higher. So, what’s in store over the next decade? Join the CEOs of three leading service providers and agencies to get their perspective and discover how marketers are mobilizing to deal with the ever-evolving landscape. During this interactive panel, you’ll have the opportunity to ask questions and get advice to help you stay ahead of the competition. Moderator: Dave Frankland, Senior Analyst, Forrester Research Panelists: Michael Iaccarino, President and CEO, Epsilon David Williams, President and CEO, Merkle Jim Lyons, President, North America, Rapp Collins Worldwide Understanding the Customer Focused Journey and Where It’s Likely To Go MONDAY, DECEMBER 8 • 12:00 p.m. – 1:40 p.m. Tom Boyles, SVP, Global Customer Managed Relationships, The Walt Disney Company How does Disney create customer experiences that have guests coming back for more? They rely on a vision to create and nurture a compelling and long-lasting relationship with the Disney consumer on their terms. Tom Boyles, Senior Vice President of Global Customer Managed Relationships at The Walt Disney Company will share how guest data and strong analytics, enabled by technology and the innovative use of content, help Disney connect with guests on the emotional pillars of their brand. Tom will describe the evolution of the Disney experience and how customization, timing and cadence across all channels and points of contact create a successful conversation. Tom Boyles has over 20 years experience in marketing, including developing and deploying customer-focused CRM initiatives for a number of Fortune 500 companies. He is responsible for Global Customer Managed Relationships for Disney Theme Parks and Resorts, including five major destinations around the world. Competing On Analytics TUESDAY, DECEMBER 9 • 9:30 a.m. – 10:30 a.m. Thomas Davenport, Author, Competing on Analytics What can analytics do to help your business maintain consistent growth and a competitive advantage? Come learn from Thomas Davenport, author of Competing on Analytics, about the tactics companies are adopting to remain successful during these tumultuous times. Leading firms are basing their new competitive strategy on the sophisticated analysis of business data. Instead of using business intelligence for a single application, they are building broad, enterprise-level business analytics and intelligence for fact-based decision making by senior executives. Davenport’s recent research of firms that compete on the basis of their analytical prowess will provide you with guidelines for adopting a similar approach within your organization. WEDNESDAY, DECEMBER 10 • 9:30 a.m. – 10:30 a.m. Keynote to be announced. Please visit www.NCDMevents.com for the latest program information. REGISTER TODAY! • 817-277-7187 • www.ncdm4me.com/savings 3 http://www.NCDMevents.com http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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