NCDM 2008 Conference Brochure

AGENDA AT-A-GLANCE MONDAY, DECEMBER 8 8:00 a.m. - 9:00 a.m. The CEO Industry Insider Panel Moderator: Dave Frankland, Senior Analyst, Forrester Research, Inc. Panelists: Michael Iaccarino, President and CEO, Epsilon David Williams, President and CEO, Merkle Jim Lyons, President, North America, Rapp Collins TuESDAY, DECEMBER 9 Time 8:00 a.m. 9:15 a.m. 9:30 a.m. 10:30 a.m. 11:15 a.m. 12:30 p.m. 12:30 p.m. 1:30 p.m. 2:15 p.m. 3:30 p.m. Analytics & Modeling Are Your Budgets Shrinking, But Your Goals Increasing? How Multivariate Testing Can Help Database Marketing Strategies Escaping Brand Marketing’s Shadow: The Hunt For Incremental Direct Marketing Sales INTENSIVES 9:10 a.m. - 11:50 a.m. Primer On Database Marketing And Digital Channel Integration For Senior Marketers: Part I & II Speaker: Devyani Sadh, Ph.D., CEO & Founder, Data Square Keynote: Thomas Davenport, Author, Competing on Analytics Challenge08: Which Participant Will Win The Battle to Optimize a Marketing Budget? KPIs - Knowledge Is Power: Application Is Key 9:10 a.m. - 11:50 a.m. Media Mix Optimization: Techniques And Best Practices Speakers: Liza Brings, VP and Director of Data Strategy, The Martin Agency Eamon Boyle, VP and Director of Analytics, The Martin Agency NCDM Database Excellence Awards Luncheon & Ceremony Adding Structure To Your Models Hierarchical Bayesian Methods Understanding Both Organization And Individual Behavior: Developing Multi-Level Analysis To Drive B-to-B Marketing 9:10 a.m. - 11:50 a.m. Insider Tips For Making Your Email Marketing Efforts More Effective – And More Profitable Speakers: Joel Book, Director of eMarketing Education, ExactTarget, Inc. Jeanne S. Jennings, Consultant, Email Marketing Strategy, JeanneJennings.com, Inc. 3:45 p.m. 5:00 p.m. 5:00 p.m. 6:00 p.m. Pipeline: Forecasts, Scorecards And Alerts Learn How To Achieve Double-Digit Response With Socially Responsible Multichannel Opt-In Marketing Networking Reception in the Exhibit Hall 12:00 p.m. - 1:40 p.m. Keynote Luncheon & Roundtables: Tom Boyles, SVP of Global Customer Managed Relationships, The Walt Disney Company wEDNESDAY, DECEMBER 10 Time 8:00 a.m. 9:15 a.m. 9:30 a.m. 10:30 a.m. 11:15 a.m. 12:30 p.m. 12:30 p.m. 1:45 p.m. 1:45 p.m. 3:00 p.m. Analytics & Modeling Media Mix: Answering The $250,000,000 Question INTENSIVES 1:50 p.m. - 4:30 p.m. Online + Offline Data: Managing The Customer Experience By Making The Connection Speakers: Theresa Kushner, Director, Customer Intelligence, Cisco Systems Susan Giffin, Director, Marketing IT, Cisco Systems Michael Metz, Sr. Director, Web Marketing, Cisco Systems Database Marketing Strategies Keeping Your Marketing Database Healthy Keynote Presentation Conjoint Modeling: Beyond Traditional Applications World’s Largest Financial Company Solutions: Ten Times The Work At 1/10 The Cost 1:50 p.m. - 4:30 p.m. The Marketing Dashboard: How To Get More Insight, Foresight, And Accountability From Your Marketing Investments Lucheon in the Exhibit Hall Mass Exodus: The Move From Mass To Direct Marketing How Enterprise Decision Management (EDM) Capabilities Enable Customer-Centric Organizations Speaker: Cheridy Bell, Senior Director of Client Solutions, MarketingNPV 1:50 p.m. - 4:30 p.m. Web Analytics: People, Planning, Process, and Platform Speaker: Rocco Albano, Global Solutions - Web Analytics Practice Lead, Avenue A|Razorfish 4:30 p.m. - 6:30 p.m. Grand Opening Reception in the Exhibit Hall 3:15 p.m. 4:30 p.m. Subscription Partners: The 2007 NCDM Platinum Winning Strategy! Marketing’s New Imperative: Speaking To The Connected Customer 4 NCDM 2008 • DECEMBER 8-10 • ORLANDO, FLORIDA http://www.JeanneJennings.com

Table of Contents Feed for the Digital Edition of NCDM 2008 Conference Brochure

NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.