NCDM 2008 Conference Brochure

Interactive Marketing The Application Of Segmentation Models To PPC Search Advertising Customer Data Insights Creative Modeling: Give Your Data A Voice That Will Resonate With Customers Technology for Today and Tomorrow Geospatial Intelligence: Simplifying Decision-Making Through Intuitive Data Display Look for these Labeled Sessions! Fundamental sessions are designed for professionals looking for a comprehensive foundation for great database marketing. Pick and choose from among the building blocks you need to build a career as a database marketing professional. Intermediate sessions are designed for professionals with some database marketing experience. Refine old skills and learn new techniques that will take your database marketing campaigns to the next level of performance. Advanced sessions are designed for the more seasoned professional looking to get up-to speed on new database marketing ideas. Go below the surface to focus on the more complex challenges of database marketing. Business-to-Business Focus sessions will provide examples or case studies of businesses that sell its products or services to other businesses. Business-to-Consumer Focus sessions with this icon will focus exclusively on examples or case studies of businesses that specializes in selling products or services directly to consumers. Case Study sessions with this icon will feature marketers who will share first-hand accounts on how their companies are using database marketing with notable success. Keynote: Thomas Davenport, Author, Competing on Analytics How Today’s Marketing Leaders Use Databases To Support Interactive Marketing Recession Proof Your Direct Marketing Plan Web Analytics Solutions Showdown: How Do You Measure Customer Engagement? NCDM Database Excellence Awards Luncheon & Ceremony Strategies For Maintaining Your List In The Face Of Attrition Online Behavior: The Missing Link To Understanding Your Customers Extending Closed-Loop Marketing To The Mobile Channel Recent Trends In Enterprise-Class Email Marketing Programs Carnival Cruises Along With The Power Of Customer Analytics Solutions Showdown: Using Event Trigger Marketing In Campaign Management Networking Reception in the Exhibit Hall Interactive Marketing Customizing Clicks: Using Customer Data For Optimized Campaigns Customer Data Insights FTC’s Protecting Personal Information Guide For Business Technology for Today and Tomorrow Getting To ‘Yes’: Building Better Relationships Through Choice Keynote Presentation Political Online Tactics Database Marketers Can Use: What Can You Learn From Hillary, Barack and John? Scaling The Data Mountain: Understanding The Customer Through Cross-Channel Visualization Data Quality Solutions Showdown: Going Beyond The Tool For Good Data Hygiene Luncheon in the Exhibit Hall Integrating Online Strategies With Traditional Direct Marketing Campaigns CVS/Caremark: Connecting The Dots Between Customer Insight And Profitable Relationships Advances Beyond Conventional Thinking With MRM, MOM, & EMM Social Outreach: How To Use And Track Blogs, Message Boards And Content For Promotion Multichannel Convergence: The Consumer Battle Of Online vs Offline Going Beyond Segmentation: Optimize To Maximize! REGISTER TODAY! • 817-277-7187 • www.ncdm4me.com/savings 5 http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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