NCDM 2008 Conference Brochure

CHOOSE FROM 5 BUSINESS TRACKS! At NCDM 2008, you’ll find five innovative tracks. These tracks make it easy for you to set your agenda and target sessions that will arm you with impactful knowledge to take back to your office! Analytics & Modeling Learn to identify the key indicators your company should be analyzing and tracking. This track will explore different analytical approaches to data, such as predictive modeling, segmentation, Hierarchical Bayesian methods, and multivariable testing. All of these techniques will help you to yield deeper customer insights, raise response rates, increase profits, measure the ROI of your marketing campaigns, understand customer lifetime value, and much more. Interactive Marketing You are investing more of your marketing dollars into the interactive space, but are your email and web marketing strategies reaching their full potential? This track will focus on actionable best practices and topics such as list attrition, email marketing trends, deliverability issues, use of web analytics to drive profit, social networking and other Web 2.0 approaches to help you obtain data for better segmentation and profiling. Customer Data Insights Integrate the disparate internal data sources to provide a holistic view of your customer and their needs, by improving data quality and expanding your customer profile through market research, customer satisfaction surveys, and by overlaying web and geo-demographics. Learn to interpret and act on CRM data collected from online and offline channels. Database Marketing Strategies Discover new ways to manage your customer and prospect communication strategies. Learn to develop an optimized media mix model to measure your marketing campaign effectiveness and maximize your marketing budget. This track will bring you multichannel strategies and solutions to improve the integration of your online and offline media, control the customer experience in any channel, and acquire, retain and grow your customer base. Technology for Today and Tomorrow What are the latest trends and technologies available? Find out what the experts and progressive companies are currently using to leverage their data and boost their bottom line. You’ll hear about best practices in database management and get an inside look at the latest tools and techniques in web analytics, campaign management, marketing dashboards, geo-spatial intelligence and mobile marketing to increase your efficiencies and yield more profitable marketing results. Join TheCenter@NCDM and Continue Your NCDM Experience All Year Long! T heCenter@NCDM is brought to you courtesy of the National Center for Database Marketing and is powered by Babcock & Jenkins. It’s a community of thought leaders sharing database marketing best practices via blogs, articles, webcasts, flash movies, interviews and podcasts, as well as the latest on NCDM 2008 in Orlando. TheCenter@NCDM is where you’ll find the insights to help you profit from your most valuable commodity—your customers! Visit www.ncdmevents.com/community today and join! REGISTER TODAY! • 817-277-7187 • www.ncdm4me.com/savings 7 http://www.ncdmevents.com/community http://www.ncdmevents.com/community http://www.ncdm4me.com/savings

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NCDM 2008 Conference Brochure Dive into a New Era Keynotes Agenda At-A-Glance Conference Schedule Choose from 5 Buniness Tracks! Special Features Exhibit Hall Monday, December 8 Tuesday, December 9 Wednesday, December 10 Jump In & Register Today! Hotel and Travel Arrangements

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