PFFC - March 2009 - (Page 48) FLEXIBLE PACKAGING Encore Performance FPA’s annual flexible packaging competition applauds converters’ efforts to reduce waste, promote brands, and entice consumers. By Claudia Hine, Managing Editor nnovation in flexible packaging takes many forms. It comes from unique opening solutions, reduced waste, market extension, gorgeous graphics, and new technology. To celebrate these advancements, 1 the Flexible Packaging Assn. (FPA), Linthicum, MD, honors 24 packages in its 2009 Achievement Awards is prepped and cooked by the Competition. Here is a look at consumer, Cryovac earns both the top award winners. a Gold Award for Packaging Excellence and the Highest Highest Achievement & Achievement Award. Technical Innovation The clean asparagus is 1 With its Southern Selects vacuum-skinned, which is Asparagus package, Cryovac said to improve shelf life over Food Packaging Div., Sealed traditional packaging methAir Corp., Duncan, SC, ods. It enables consumers to has contributed most to the steam the asparagus quickly advancement of the flexible in the microwave and also packaging industry, according provides consumers with a to the judges. By improving more energy-efficient alternathe way fresh asparagus is sold tive to boiling water. 2 Cryovac also earns a in retail stores and the way it Gold Award for Technical Innovation for its Multi-seal package, which features an easy-open and reclosable deli package that is said to work consistently time after time. This unique thermoform package makes a reclosable option available without adding the extra equipment costs of using a zipper or tub. I superior thermal and air cushion protection to solve this problem. Vaccines are said to arrive safe, stable, and secure. 4 Less for Landfill 3 Social Responsibility By providing outstanding insulation characteristics to facilitate shipment of medical vaccines to remote areas of the world, Coldpack, San Diego, CA, receives both a Gold Award for Packaging Excellence and a Special Citation for Social Responsibility. The Coldpack AntiFreeze Vaccine Backpack is designated as an approved vaccine transportation system by the World Health Organization. Temperature f luctuations can have a negative impact on vaccine efficacy and shelf life. The Coldpack system reportedly offers Bemis Co. Inc., Polyethylene Packaging Div., Terre Haute, IN, is honored for its Advance Pak Laminated Rack Header Bag with Hanger Hole. Manufactured using less material, it minimizes landfill waste and reduces shipping costs, earning it a Gold Award for Environmental & Sustainability Achievement. The bag features an easy-open, tamper-evident perforation. Eye-catching, shelf appeal graphics are achieved from high quality eight-color reverse process printing trapped between layers of film, protecting the brand image from scuffing. 4 3 2 48 | MARCH 2009 WWW.PFFC-ONLINE.COM http://WWW.PFFC-ONLINE.COM
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