PFFC - April 2008 - (Page 32)

GREEN CONVERTING press, followed by printing and a topcoating to seal the reflective base. Not only is CurtCHROME better for the environment, Droppo says it also reduces the lead times associated with traditional foil laminate and hot foil stamping and cuts costs by 35%. He notes that a number of Fortune 500 consumer products and others that were once printed on traditional foil have since switched to CurtCHROME. “We have transitioned a lot of customers over from the foil laminated product—that in most cases gets thrown away in the landfill—to a fully recyclable, fully biodegradable product, and they’re not compromising the look at all,” says Droppo. “We’re not only saving them money, but we’ve prevented over five million sheets from going into a landfill because they can’t be recycled.” PCW: Partners Curb Waste Curtis Packaging partnered with Monadnock Paper Mills to develop the Envi line of environmental packaging grades designed for folding boxes, luxury shopping bags, set-up boxes, tubes, price tickets, and hang tags (see PFFC, January 2008, p4). The first product was Envi Folding Box Board (FBB), an 18-pt, single-ply uncoated paperboard used for fragrance, cosmetics, gourmet food, wine, spirits, and entertainment packaging. Made in a bright white shade and featuring exceptional surface uniformity for high print clarity and fidelity, Envi FBB is made with 80% post-consumer waste (PCW), reportedly among the highest recycled content level currently available. “A very powerful message is that our clients can now use it for their packaging, because both of our companies have worked very hard to attain their environmental status,” notes Don Droppo Jr., senior VP of sales and marketing at Curtis. “And we will continue to challenge our other suppliers in all facets of the business.” uMonadnock Paper Mills | www.mpm.com PFFC-ASAP 308 Timing Is Everything Curtis’s sustainability timing, says Droppo, couldn’t have been better. Just as the company began instituting its “green” campaign, WalMart unveiled its Packaging Scorecard, which aims to re- duce packaging across its supply chain by 5% by 2013. (See the September 2007 issue of PFFC for more details.) The scorecard is a measurement tool that allows suppliers to evaluate themselves relative to other suppliers, based on specific metrics of its packaging. Key points include CO2 per ton of production, transportation, recycled material content, recovery value, renewable energy, and innovation, all of which Curtis has been addressing through its own sustainability program. “They say that everything in life is timing,” adds Droppo. “We started rolling out these initiatives two years ago by going 100% renewable energy, and sure enough Wal-Mart comes out with this giant mandate regarding its packaging, putting it on the front pages of the Wall Street Journal and The New York PFFC-ASAP 122 32 | APRIL 2008 WWW.PFFC-ONLINE.COM http://www.mpm.com http://WWW.PFFC-ONLINE.COM

Table of Contents Feed for the Digital Edition of PFFC - April 2008

PFFC - April 2008 Table of Contents First Glance Calendar of Events From the Editor Web Lines Process Management News Clips Narrow Web & Label Reporter Narrow Web & Label What’s New Products Carton & Box Reporter Carton & Box What’s New Products Green Converting Pouchmaking Show Preview Flexible Packaging Gravure Printing What's New Products Services Directory Classifieds Marketplace Equipment Buyers & Sellers Advertisers Index Experience Speaks

PFFC - April 2008

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