PFFC - July 2008 - (Page 22) NARROW WEB & LABEL BRAND SECURITY SPECIAL REPORT The Smartphone from Barcoding.co.uk (www.barcoding.co.uk) offers integrated bar code scanning with mobile, WiFi, and Bluetooth communication. OW L RR LABE NA & ED EB AND N W XP IO E DIT E L & NARROW WEB NAR RO W W EB & LABE L Start with Security Minimize the additional cost of product authentication technology by including it at the design stage of your package or label. By Mike Fairley C 22 | JULY 2008 ounterfeiting of packaging and labels has become far easier to perpetuate in recent years. Originally a problem related to items such as currency, passports, identity documents, and payment cards, counterfeiting has extended into the illegal copying and selling of all kinds of branded goods—together with all the associated labeling and packaging—to make the goods appear as if they were genuinely produced by the legal trademark or brand owner. Computers, scanners, tabletop color printers, and digital cameras have made it AB EL far easier to reproduce a brand owner’s original label or package. The bigger and better known the brand—and the more the promotion and marketing of it—the greater the possibility of it being counterfeited. A Global Problem Put together, global lost revenues through counterfeiting now are said to be close to $1.5 billion a year or about 7% –8% of world trade. More than 200,000 jobs are believed to be lost worldwide because of counterfeiting, and hundreds of people die or are injured each year through ineffective or faulty counterfeited goods such as drugs and electrical products. Add to that the losses through tampering, diversion, the gray market, and retail theft, and it means brand owners have a major global problem. Any highly visible, well-promoted, branded product is a possible source of attack for the counterfeiter, and it is not necessarily very expensive or highly coveted items. Although the initial cost of many day-to-day products is quite small—and the return for counterfeiters is low per item—the sheer volumes that come onto the market make them legitimate tarWWW.PFFC-ONLINE.COM http://www.barcoding.co.uk http://www.barcoding.co.uk http://WWW.PFFC-ONLINE.COM
Table of Contents Feed for the Digital Edition of PFFC - July 2008 PFFC - July 2008 Contents First Glance Calendar of Events From the Editor Web Lines Process Management News Clips Narrow Web & Label Reporter Narrow Web & Label What’s New Products Cover: Special Report Start with Security 2008 TAPPI PLACE Conference Printing Partnerships Paper’s Pledge Edible Markers Flexography Exclusive Research: Critical Trends What’s New Products Services Directory Classified Marketplace Advertisers Index Experience Speaks PFFC - July 2008 PFFC - July 2008 - PFFC - July 2008 (Page Cover1) PFFC - July 2008 - PFFC - July 2008 (Page Cover2) PFFC - July 2008 - PFFC - July 2008 (Page 1) PFFC - July 2008 - Contents (Page 2) PFFC - July 2008 - Contents (Page 3) PFFC - July 2008 - First Glance (Page 4) PFFC - July 2008 - First Glance (Page 5) PFFC - July 2008 - First Glance (Page 6) PFFC - July 2008 - First Glance (Page 7) PFFC - July 2008 - Calendar of Events (Page 8) PFFC - July 2008 - Calendar of Events (Page 9) PFFC - July 2008 - From the Editor (Page 10) PFFC - July 2008 - From the Editor (Page 11) PFFC - July 2008 - Web Lines (Page 12) PFFC - July 2008 - Web Lines (Page 13) PFFC - July 2008 - Process Management (Page 14) PFFC - July 2008 - Process Management (Page 15) PFFC - July 2008 - News Clips (Page 16) PFFC - July 2008 - News Clips (Page 17) PFFC - July 2008 - News Clips (Page 18) PFFC - July 2008 - Narrow Web & Label Reporter (Page 19) PFFC - July 2008 - Narrow Web & Label What’s New Products (Page 20) PFFC - July 2008 - Cover: Special Report (Page 21) PFFC - July 2008 - Start with Security (Page 22) PFFC - July 2008 - Start with Security (Page 23) PFFC - July 2008 - Start with Security (Page 24) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI1) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI2) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI3) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI4) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI5) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI6) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI7) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI8) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI9) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI10) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI11) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page TAPPI12) PFFC - July 2008 - 2008 TAPPI PLACE Conference (Page 25) PFFC - July 2008 - Printing Partnerships (Page 26) PFFC - July 2008 - Printing Partnerships (Page 27) PFFC - July 2008 - Printing Partnerships (Page 28) PFFC - July 2008 - Printing Partnerships (Page 29) PFFC - July 2008 - Paper’s Pledge (Page 30) PFFC - July 2008 - Paper’s Pledge (Page 31) PFFC - July 2008 - Paper’s Pledge (Page 32) PFFC - July 2008 - Paper’s Pledge (Page 33) PFFC - July 2008 - Edible Markers (Page 34) PFFC - July 2008 - Edible Markers (Page 35) PFFC - July 2008 - Edible Markers (Page 36) PFFC - July 2008 - Flexography (Page 37) PFFC - July 2008 - Flexography (Page 38) PFFC - July 2008 - Flexography (Page 39) PFFC - July 2008 - Exclusive Research: Critical Trends (Page 40) PFFC - July 2008 - Exclusive Research: Critical Trends (Page 41) PFFC - July 2008 - Exclusive Research: Critical Trends (Page 42) PFFC - July 2008 - Exclusive Research: Critical Trends (Page 43) PFFC - July 2008 - What’s New Products (Page 44) PFFC - July 2008 - What’s New Products (Page 45) PFFC - July 2008 - What’s New Products (Page 46) PFFC - July 2008 - What’s New Products (Page 47) PFFC - July 2008 - Services Directory (Page 48) PFFC - July 2008 - Services Directory (Page 49) PFFC - July 2008 - Services Directory (Page 50) PFFC - July 2008 - Classified Marketplace (Page 51) PFFC - July 2008 - Classified Marketplace (Page 52) PFFC - July 2008 - Classified Marketplace (Page 53) PFFC - July 2008 - Advertisers Index (Page 54) PFFC - July 2008 - Advertisers Index (Page 55) PFFC - July 2008 - Experience Speaks (Page 56) PFFC - July 2008 - Experience Speaks (Page Cover3) PFFC - July 2008 - Experience Speaks (Page Cover4)
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