PFFC - July 2008 - (Page 24)

BRAND SECURITY ATB Security Technologies (www.atb-lit.com) integrates a covert image into the polymer layer, which can be read using a plastic card with Polaroid (www.polaroid.com) film. The consumer passes the reader over the product; if it’s genuine, the hidden image is displayed. Be Proactive The real challenge for the pack and label printer is to be proactive in suggesting brand protection solutions, in developing unique security applications, in helping to trackand-trace or monitor goods in transit, and in assisting with authentication devices. The earlier this is planned and implemented in the packaging and label process, the better and more cost-effective the result. Talk to the brand owners and take up the challenges. Develop your markets and opportunities. Mike Fairley is the author of Encyclopedia of Labels and Label Technology and the RFID Smart Labels—A How To guide book. He was the original founder and managing editor of Labels & Labeling magazine in 1978, and he has undertaken and worked on many market and technology research studies for the label industry’s suppliers and converters, as well as for Frost & Sullivan, the Economist Intelligence Unit, PIRA, and Info Trends. Need Resources? In total, there are many hundreds of brand protection and security solutions available to brand owners through their packaging, label, and technology suppliers. Yet few printers and converters make use of even a small part of this arsenal of technology solutions. Yes, they can add cost to packaging, but if they are designed from the very beginning and not developed as added-cost extras at a later stage, the cost at least can be minimized. If you need ideas on the many brand protection and security technologies and solutions available today, attend the 2008 Labelexpo Americas show, September 9–11 in Rosemont, IL, where brand protection and security will have a prominent place—represented by suppliers on the exhibition floor and as part of the conference program. The show can open new costeffective routes for you to get ideas and to get started in the challenging world of brand protection. For more information visit www.labelexpo-americas.com. Additional resources are available at www.pffc-online.com, key words Special Reports and Brand Protection. Our annual special report on product authentication and brand security can be found there. SAFER, SMARTER SOLUTIONS FOR ROLL HANDLING SEE WHY WE ARE THE ROLL HANDLING PEOPLE FOR FOR OVER 30 YEARS. Rollover Tip Lift To start handling rolls safely and efﬁciently call 800-999-8458 or visit us on the web at www.tiltlock.com Roll Handling Cart PFFC-ASAP 118 24 | JULY 2008 WWW.PFFC-ONLINE.COM http://www.atb-lit.com http://www.polaroid.com http://www.labelexpo-americas.com http://www.pffc-online.com http://www.tiltlock.com http://WWW.PFFC-ONLINE.COM

Table of Contents Feed for the Digital Edition of PFFC - July 2008

PFFC - July 2008 Contents First Glance Calendar of Events From the Editor Web Lines Process Management News Clips Narrow Web & Label Reporter Narrow Web & Label What’s New Products Cover: Special Report Start with Security 2008 TAPPI PLACE Conference Printing Partnerships Paper’s Pledge Edible Markers Flexography Exclusive Research: Critical Trends What’s New Products Services Directory Classified Marketplace Advertisers Index Experience Speaks

PFFC - July 2008

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