PFFC - August 2008 - (Page 36) SHOW PREVIEW Labelexpo Conferences Thursday, September 11 Security and Brand Protection Day 9:30–11:00 A.M. Feature Presentation Part 1: Counterfeiting and Product Safety u Battle against product fraud (strategies, tools, and tactics) u Brand and consumer protection u Underwriters Laboratories’ reports of engagements against wrong-doers around the world Feature Presentation Part 2: Brand Integrity—Holistic View to the Role and Suitability of Smart Labels and Packaging u HP’s proven ecosystem strategies to reduce counterfeit share u Useful perspectives in product, service, and solution design Featured Speakers Daniel Brown, Boise Roger Buck, Appleton Lori Campbell, The Label Printers Jim Colby, HP Lisa Contini, Synergy Sales Training Raymond Dickinson, HP Dan Doherty, Prairie State Graphics Karen Eshleman, Wal-Mart PMDC Mike Fairley Mike Falco, Topflight Corp. Calvin Frost, Channeled Resources Group Mark Gillis, PCMC, Barry-Wehmiller Co. Dr. Elliott Grant, YottaMark Phil Guillery, Tropical Forest Trust Deborah Hutcheson, Agfa Dan Lacey, Artwork Systems Dennis McLaughlin, Nutec Systems Patrick Moschitto, Victoria’s Secret Beauty Steve Powell, Kodak B. Ramalingam, Henkel Kevin Rinehart, Avery Dennison, Fasson Roll North America Dean Scarborough, Avery Dennison Bob Scherer, Century Marketing Sean E. Skelly, EFI, Jetrion Industrial Inkjet Systems Narendra Srivatsa, Cortegra Jeffrey Strahl, H.W. Sands Corp. Terie Syme, Prestige Label Terry Trexler, Gallus Inc. Elisha Tropper, Coda Resources Marty Vavra, Wal-Mart PMDC Andrew N. Vourios, Underwriters Laboratories Jeff Wettersten, North American Digital–Sun Chemical 11:10 A.M.–12:30 P.M. 1:00–2:15 P.M. 2:20–3:30 P.M. Product and Solution Design: End-Buyer Experience, Substrates, and Prepress u End-buyer experience: Product authentication and product traceability u Ways for converters and printers to offer a vital and valuable service to customers u Substrates: Latest authentication innovations, additives, and coatings u Graphic design and prepress: Solutions for key smart label and packaging functionalities Product and Solution Design: Analog/ Digital Printing and Converting u Numerous options and key considerations for conventional printing to print variable features u Various uses and configurations for digital printing: Electrophotostatic, inkjet, thermal transfer, etc., to identify, locate, and terminate a product diversion source u Overview of key smart label and packaging solution features Converter Panel of Excellence u Leading converters will share their insights and experiences with peers u As with all sessions, a moderator will facilitate a Q&A period 36 | AUGUST 2008 WWW.PFFC-ONLINE.COM http://WWW.PFFC-ONLINE.COM
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