PFFC - August 2008 - (Page 40)

FLEXO DIGITAL Press operator Kemp Patterson at one of Dion Label’s HP ws4050 digital presses. The company says digital presses make its conventional environment more productive. Proof Perfect In addition to its short-run advantages, the HP ws4050 digital press also serves as an ideal proof press, says Dion Label’s graphics director, Sue Hebert, since color remains consistent from run to run and label to label. Proofs also can be coated or laminated to offer a true prototype of the finished product, “and you can’t get any better than that.” She says it is particularly helpful when printing on a clear or silver substrate because it is difficult to visualize the true effect in conventional proofing formats. This characteristic is especially important when launching new products, says Hebert. They initially may be converted as a short run on the digital press and ultimately transferred to the highspeed flexo presses, cutting costs without sacrificing quality. “There are some items that are clearly digital jobs, because we have perfect registration in the digital world as opposed to a slight shift in the flexo world,” explains Hebert. “You can produce complex designs with very small knock-out areas in multiple colors, including hi-fi colors, that meet the needs of clients who really want a splashy label. When practical, we strive to create designs that also can be printed conventionally. As volumes grow, we can move them into the flexo environment, improving efficiency and pricing with faster press speeds.” of our total business, but obviously we are not going to be giving up on flexo,” he says. “Our next large machinery investment is going to be in the flexo world.” Adds Hebert, “Both environments are growing, and certainly each has a strong place in the labeling market. So we think we have the best of both worlds.” Apparently, so do their customers. uSupplier Infot uHewlett-Packard Co. | www.hp.com PFFC-ASAP 301 uNilpeter | www.nilpeter.com PFFC-ASAP 302 uPropheteer Intl. | www.propheteerintl.com PFFC-ASAP 303 Contributing Editor Edward Boyle, based in Reading, PA, has covered the converting industry for more than 23 years. Contact him at EJB Communications; 610-670-4680; ejbcomm@aol.com. PFFC-ASAP 128 40 | AUGUST 2008 WWW.PFFC-ONLINE.COM http://www.sterlco.com http://www.hp.com http://www.nilpeter.com http://www.propheteerintl.com http://WWW.PFFC-ONLINE.COM

Table of Contents Feed for the Digital Edition of PFFC - August 2008

PFFC - August 2008 Table of Contents First Glance Calendar of Events From the Editor Web Lines Process Management News Clips Carton & Box Reporter Carton & Box What’s New Products Narrow Web & Label Reporter Narrow Web & Label What’s New Products Cover - Show Preview - Labelexpo Labelexpo Floor Plan Conference Program Digital Printing Gravure Printing Bagmaking What’s New Products Services Directory Classified Marketplace Equipment Buyers & Sellers Advertisers Index Experience Speaks

PFFC - August 2008

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