PFFC - September 2007 - (Page 28)

PREPRESS WORKFLOW Mix& Fighting Fraud Meyers Printing Cos. used digital plate technology to develop a high-tech security label—one of its key market niches—to combat a counterfeiting scheme that resulted in $200,000 in fraudulent claims during a single 2006 promotion involving coupons for a free product. “We’re finding that there’s a lot of fraud in the marketplace,” says Matt Moffett, VP of manufacturing. “What’s happening with desktop publishing is that people will take these coupons, scan them, doctor them up, and even sell them on eBay.” Meyers countered the growing counterfeit threat by developing a coupon that integrated holography, microprint, and other security printing features that make them easily detectable at the checkout counter. The Kodak Thermoflex platemaking system, along with 3M Security film products, were critical in its development as well. Explains Moffett, “We’re merging our promotional business with our security business and creating highvalue security coupons.” 28 | SEPTEMBER 2007 Kodak prepress technology lets security label atch converter blend digital and flexographic printing workflows. By Edward Boyle, Contributing Editor T he Meyers Printing Cos. may be a ma- established before the advent of pressure-sensitive ture 58 years old, but the Minneapolis, labels—into the new millennium was the 2000 MN-based converter of prime, security, installation of a Kodak Thermoflex platemaking and digital labels refuses to act its age. system with DuPont Cyrel FAST digital processNot only does the well-established company rou- ing, the first sold in North America. tinely upgrade its presses and prepress capabiliMeyers also utilizes Kodak’s Prinergy workties, Meyers’ four-person flow system and its research and developApproval system for ment department (with all high-end contract a combined 80 years of proofs. experience) continually Dramatic Efficiencies finds innovative soluMoffett says the tions to meet its customThermoflex not only ers’ increasingly chalimproved quality but lenging demands. also slashed platemak“We come up with ing times to about one solutions to problems hour, compared to that nobody else seems uConverter Infot traditional solvent wash to be able to figure uThe Meyers Printing Cos. Inc. | Label Group | systems that can take out,” explains VP of 7277 Boone Ave. N., Minneapolis, MN 55428 | a minimum of three manufacturing Matt 763-533-9730 | www.meyers.com hours to get even “marMoffett, who reports ginally” ready for press the company ships labels and as long as 24 hours to extract all the solvents as far away as China. “We deal with companies and fully harden. “A lot of printers have looked at like Hewlett-Packard, Microsoft, Hormel, and the digital plate costs over the years, which are 20 Target—large corporations that are global in nature—and we ship anywhere we have to. We’re percent higher than traditional plates, and shied very customer focused, very customer driven. We away from it. But the efficiencies are dramatic,” Moffett says of the Thermoflex. “We can produce provide great service and support. That’s how a plate and be back on press in less than an hour. we’ve been able to build the business.” “We thought it was state-of-the-art when we Meyer’s 185,000-sq-ft facility houses 15 presses, the largest being a 16-in., ten-color Gallus EM410. purchased it, and we’ve only reaffirmed that over the past few years,” adds Moffett. “We The other flexographic presses are from Mark did look at other workflows at the time we Andy, Comco, Webtron (no longer manupurchased the Thermoflex, and we thought factured), and a custom-built, 13-in. Delta the Kodak Prinergy system really worked well Industrial installed in 2003. In mid-2004 the company added a seven-color and fit the direction we were heading as a company. It also had better integration with the HP Indigo WS4000 digital press that further Thermoflex than any of the competitive equipenhanced its broad capabilities. But the investment out there.” ment that brought the company—which was WWW.PFFC-ONLINE.COM http://www.meyers.com http://WWW.PFFC-ONLINE.COM

Table of Contents Feed for the Digital Edition of PFFC - September 2007

Table of Contents First Glance From the Editor Calendar of Events Web Lines Process Management News Clips Narrow Web & Label Reporter Narrow Web & Label What’s New Products Narrow Web Sustainability: Going Green? What's the Score with Wal-Mart's Scorecard? Straight Talk From Your Trade Associations Learn 5 Key Elements to Creating Cost-Effective and Eco-Conscious Packaging Install Energy-Efficient Light Fixtures and Reap the Environmental Benefits People, Profit, Planet: How to Balance the Impact of a Triple-bottom-line Philosophy Show Preview What’s New Products Services Directory Classified Marketplace Equipment Buyers & Sellers Advertisers Index Experience Speaks

PFFC - September 2007

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