PFFC - October 2007 - (Page 42)

PAPERBOARD PACKAGING Active packaging, designed for microwave ovens by Graphic Packaging, delivers hot, tasty deli sandwiches for Kraft Foods. Edited by Claudia Hine, Managing Editor andwiches may vary in style and content, but two ingredients should be constant—good taste and simple convenience. Graphic Packaging and Kraft Foods have combined these qualities in a completely different way with Oscar Mayer Deli Creations. For Oscar Mayer Deli Creations, Kraft Foods uses Graphic Packaging’s QuiltWave active microwave packaging, which was named “Best in Class” new product in the food category by the Assn. of Industrial Metallizers, Coaters and Laminators (AIMCAL) in 2005. S packaging to heat the bread to a soft and warm consistency, while at the same time fully melting the cheese and warming the meat. Thanks to QuiltWave packaging, consumers can take a great deli sandwich from their fridge to their mouth in about one minute.” QuiltWave active microwave packaging’s exceptional performance reportedly is due to unique laminated quilts, or pockets, which expand when exposed to microwave energy and provide close contact with the food product. “This hot surface, immediately next to the food, drives away moisture and heats the bread just right to an exceptionally fresh taste and texture, right in the microwave,” Gerstner says. Carton Collaboration Each package contains all the fixings for a delicious sandwich with fresh-baked taste— bread, generous amounts of meats and cheese plus condiments, specifically Kraft steak sauce and Grey Poupon mustard. Convenience comes from Graphic Packaging’s QuiltWave microwave receptor tray, which allows hot, restaurant-quality sandwich melts in just 60 sec. According to John Gerstner, senior account executive at Graphic Packaging, “These sandwiches are prepared in a specially designed microwavable paperboard tray that uses our revolutionary QuiltWave active microwave 42 | OCTOBER 2007 Graphic Packaging operates four paper mills and 24 converting facilities worldwide. It provides paperboard packaging solutions to the beverage, food, and other consumer products industries. In addition to the microwave receptor tray, the Deli Creations package uses a unique camphor-shaped outer carton. The carton is printed in seven colors plus a coating to attract consumer attention. It also features a reverse-cut score opening for easy consumer access. The tray is produced at Graphic Packaging’s plant in Wausau, WI, while the outer carton is produced at the Menasha, WI, plant. Adds Gerstner, “Our packaging technology, together with Kraft’s proprietary dough technology, combine to give the consumer a truly upscale-tasting bread.” uConverter Infot uGraphic Packaging | 814 Livingston Ct., Marietta, GA 30067 | 770-644-3000 | www.graphicpkg.com WWW.PFFC-ONLINE.COM http://www.graphicpkg.com http://WWW.PFFC-ONLINE.COM

Table of Contents Feed for the Digital Edition of PFFC - October 2007

PFFC - October 2007 Contents First Glance From the Editor Calendar of Events Web Lines Process Management Package Converting News Clips Narrow Web & Label Reporter Narrow Web & Label What’s New Products Bagmaking Slitting/Rewinding Digital Printing EB Flexo Web Handling Paperboard Packaging Security Packaging Business Transactions What’s New Products Focus: Unwinds & Rewinds Trade Show in Print Services Directory Classified Marketplace Equipment Buyers & Sellers Advertisers Index thePLACE Experience Speaks

PFFC - October 2007

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