PFFC - November 2007 - (Page 29) RELEASE LINER By Material 16.1% Clay-Coated Paper 15.7% Polyethylene Coated 15.4% Films 43.8% Calendered Kraft 9.0% Other Paper is not enough capacity in the world’s lively emerging economies in Asia (including India) and South America. New Opportunities For the Converter A developing trend in release liner directly involves the label converter and attracted a great deal of interest at the recent European Labelexpo show in Brussels. In-line, onpress label stock lamination has been around for some time for short-run specialty applications, but the equipment to take this function to a higher level in terms of run lengths and quality is available commercially now. It can represent a strong opportunity for converters to control their costs and optimize their margins without involving a “middleman,” the p-s laminator. For release liner suppliers, this is also an opportunity to develop a new business platform. With brand manufacturers continuing to proliferate variants of the same basic brand in terms of flavor, scent, etc., print runs are becoming shorter. The narrow web label converter is well placed to take advantage of this trend, particularly if the converter also can create its own p-s label laminate. The Future: Adding Value Both paper- and film-based liners for labels can look forward to a continuing role, which is essentially to add value in terms of label production and dispensing. But with costs such an issue today, a game-changing technology shift must be on the manufacturer’s agenda. Corey M. Reardon is president and CEO of AWA Alexander Watson Assoc., Amsterdam, Netherlands, a market research firm specializing in packaging. Contact him at +31 (20) 676 20 69 or visit www.awa-bv.com. Nothing replaces meeting face to face. Nothing replaces meeting face to face. An event that leaves an that An event impression. leaves an impression. one world – one drupa www.drupa.com one world – one drupa www.drupa.com Order your drupa 2008 entrance passes and show directories in advance of the show! Order your drupa 2008 entrance passes For show information: For hotel and travel Messeand show directories in advance of the show! Düsseldorf arrangements: North America 150 North Michigan Avenue For show information: Suite 2920 Messe Düsseldorf Chicago, IL 60601 North America Tel. (312) 781-5180 150 North Michigan Fax (312) 781-5188 Avenue Suite 2920 e-mail: info@mdna.com Chicago, IL 60601 http://www.mdna.com Tel. (312) 781-5180 Fax (312) 781-5188 e-mail: info@mdna.com http://www.mdna.com TTI Travel, Inc. Tel. (866) 674-3476 For (212) 674-3477 Fax hotel and travel arrangements: TTI Travel, Inc. Tel. (866) 674-3476 Fax (212) 674-3477 Official Airline Need Release Liner? Find suppliers of paper release liner in our March Buyers Guide on pBG13; find film release liner on pBG25; or visit our online Buyers Guide at www.pffc-online.com/directories. For more information on recycling release liner, read “A Call to Arms,” by Calvin Frost on our website at www.pffc-online.com/mag/paper_call_arms. PFFC-ASAP 115 Official Airline WWW.PFFC-ONLINE.COM NOVEMBER 2007 | 29 http://www.awa-bv.com http://www.pffc-online.com/directories http://www.pffc-online.com/mag/paper_call_arms http://WWW.PFFC-ONLINE.COM
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