Promo - December 2007 - (Page 14)

voice lessons Continued from page 13 join JaJah, sending out nearly 250,000 invitations to 100 countries during the six weeks of the promotion. Fifty percent of those invited actually converted to registered users. PopularMedia CEO Jim Calhoun says one trick was keeping the mechanics of inviting friends to join if you'r e gon the g a be in n ame Think interactive promotions are risky? You’re right. iC Group is a full-service interactive promotions company working for many of the world’s top brands. With vast experience and expertise in offering highimpact interactive solutions, we ensure a secure promotion that won’t put your brand or your reputation at risk. We manage the details to make you and your promotion successful. Our services include: • • • • • • • Strategic and Tactical Planning Promotion Design and Development Creative Services Sweepstakes Administration Data Management, Analysis and Reporting Online Hosting, Security and Maintenance Consumer and Technical Support Avoid the risks. Play to win! Call iC Group today. Chicago | Los Angeles | Toronto | Winnipeg | London UK | (800) 575.5590 | www.iCGrouplp.com as simple as the JaJah user interface. Users were able to access their Web-based email address books directly from the JaJahIndia.com site to make invitations easier. They were also given a personalized invitation link to post on their blogs or in their e-mail signatures, and got credit for newcomers signing up through those links. Hooking into participants’ address books was not only a convenience for them, of course, it also meant that e-mail invitations to their friends went out via their personal e-mail addresses. Such peer-to-peer recommendations are more likely to be opened, Calhoun says, and the offers are more credible because they come with the implicit endorsement of a trusted friend. Finally, the campaign also made sure to give participants an easy Web-based scorecard for keeping track of which friends had accepted their invitations and which of those went on to join JaJah, bringing them closer to their free 30 minutes. Overall, Hermann says, JaJah’s viral marketing campaign produced an almost 70% increase in generated leads during its six-week run, and resulted in almost 90% more conversions than the provider’s baseline marketing efforts. “We essentially doubled our registrations among the target population with this campaign,” Hermann says. And JaJah’s now looking for other target segments to help P get its message out virally. l 14 December 2007 / WWW.PROMOMAGAZINE.COM / Promo http://JaJahIndia.com http://www.iCGrouplp.com http://www.iCGrouplp.com http://www.promomagazine.com

Table of Contents Feed for the Digital Edition of Promo - December 2007

Promo - December 2007 Contents Editor's Note Urban Refuge Digital Directive Soft Soap Voice Lessons Jordan's Monster Deal College Bowl Sprawl Good Deeds Commentary Blue Christmas Q&A: Clutter Cutter Widgets? They're Easy The Agency Center Resource Center Secret Weapon Index of Advertisers

Promo - December 2007

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