Promo - December 2007 - (Page 3)

THIS Month Cover Story 24 blue christmas Can retailers pump up flat holiday sales? by patricia odell 6 Editor’s Note Patty Odell shares a curious tale of a wily bear and good customer service. And readers deliver rants and thoughtful opinions in Letters to the Editor. 12/07 Even marketers complain about over-shilling 20 Commentary TOP AND COVER PHOTOS: CURT GOODWIN; ILLUSTRATION: SCOTT SHAW! Grant Johnson on marketing mistakes. THE PLAYERS 8 urban refuge SpaFinder sets up haven in New York City 15 jordan’s monster deal Rebate or lottery? The question arises after furniture store gives refunds following Red Sox win PAGE 15 10 Digital Directive 12 soft soap Music downloads catching on as incentive Tide tries Web series about living and laundering in Los Angeles 16 college bowl sprawl Sponsors kick off frenzy of 41 post-season football games 13 voice lessons 18 good deeds JaJah makes noise with viral marketing Starbucks takes its Cheer Pass promotion overseas PAGE 23 PROMO, December 2007, Vol. 20, No. 13. PROMO is written for brand, product, promotion and marketing managers, promotion specialists at advertising and promotion agencies, and users of P-O-P advertising; product sampling; games, contests and sweepstakes; events; redemption/fulﬁllment services; premiums; direct marketing programs; newspaper inserts; promotion measurement; and interactive services. PROMO (ISSN 1047-1707) is published monthly, with a special issue in November, by Penton Media, Inc., 9800 Metcalf Ave., Overland Park, KS 66212-2216. Canada return address: DHL Global Mail, 7496 Bath Road, Unit 2, Mississauqa, ON L4T1L2. Single copy rate: $10.00; Subscription rates: Free and controlled circulation to qualiﬁed subscribers. Non-qualiﬁed persons may subscribe at the following rates (prices subject to change): USA, 1 year, $72.00, 2 years, $127.00, 3 years, $182.00. Canada, 1 year, $111.00, 2 years, $199.00, 3 years, $273.00. Outside USA and Canada, 1 year, $182.00, 2 years, $383.00, 3 years, $493.00. For back issues, call (800) 441-0294. Periodical postage paid at Shawnee Mission, KS, and additional mailing ofﬁces. Canadian Post Publications Mail Agreement No. 40597023. REPRINTS: Contact FosteReprints to purchase quality custom reprints or e-prints of articles appearing in this publication at (866) 436-8366 (219-879-8366 outside the USA and Canada). Instant reprints and permissions may be purchased directly from our Web site; look for the iCopyright tag appended to the end of each article. PHOTOCOPIES: Authorization to photocopy articles for internal corporate, personal or instructional use may be obtained from the Copyright Clearance Center (CCC) at (978) 750-8400. Obtain further information at www.copyright.com. ARCHIVES AND MICROFORM: This magazine is available for research and retrieval of selected archived articles from leading electronic databases and online search services, including Factiva, LexisNexis, and ProQuest. For microform availability, contact National Archive Publishing Company at 800-521-0600 or 734-761-4700, or search the Serials in Microform listings at napubco.com. POSTMASTER: Send address changes to PROMO, P.O. Box 2100, Skokie, IL 60076-7800 USA. The name PROMO is a trademark of, and all written material contained herein is copyrighted by, Penton Media, Inc. Editorial matter published herein may not be copied or published elsewhere without the express written permission of the publisher. For subscriber services or to order single copies, write to PROMO 2104 Harvell Circle, Bellevue, NE 68005 USA; call (866) 505-7173 (USA) or (402) 505-7173 (Outside USA); or visit www.promomagazine.com. PRIVACY POLICY: Your privacy is a priority to us. For a detailed policy statement about privacy and information dissemination practices related to Penton Media, Inc. products, please visit our Web site at www.penton.com. http://www.copyright.com http://napubco.com http://www.promomagazine.com http://www.penton.com

Table of Contents Feed for the Digital Edition of Promo - December 2007

Promo - December 2007 Contents Editor's Note Urban Refuge Digital Directive Soft Soap Voice Lessons Jordan's Monster Deal College Bowl Sprawl Good Deeds Commentary Blue Christmas Q&A: Clutter Cutter Widgets? They're Easy The Agency Center Resource Center Secret Weapon Index of Advertisers

Promo - December 2007

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