Promo - January 2008 - (Page 4) 1/08 FEATURES 20 retail report: Generating Store Traffic/21 Yankee Candle/23 Shopper Marketing/24 What Seniors Want/25 by the promo staff 26 cyber stumping 2008 presidential field taps consumer promo playbook by brian quinton 30 party hearty Marketers see value in events, Promo survey shows by richard tedesco Kimberly-Clark’s Hedy Lukas. See page 34. promoHUB WN NL Newsletter Webinar PC Podcast Get In Here! W Web MAG B Blog CF V Video RSS Real Simple Syndication Conference NL Promo interactive Request our new biweekly newsletter on online promotional marketing at http://subscribe. promomagazine.com/. Webinar Log on Jan. 31 at 2 p.m. for a Webinar on Web site optimization, sponsored by XPlusOne. PROMO P&I Request our biweekly newsletter on premiums and incentives at http://subscribe. promomagazine.com/. SearchLine The ins and outs of search engine marketing. http://directmag.com/newsletters/ promoxtra Sign up for our daily newsletter at http://subscribe. promomagazine.com/. promomagazine.com/. WN Kimberly-Clark’s Hedy Lukas shares news on how the company changed its planning process and now has a neutral view of channels by patricia odell 37 ambush marketing Pros and cons of not being an official event sponsor by kim skildum-reid paper trail 34 q&A: NL NL NL TACTICS 46 back-end foundation Fulfillment houses are placing more emphasis on technology resource center 56 index of advertisers 40 CURT GOODWIN (2) PAGE 58 4 January 2008 / WWW.PROMOMAGAZINE.COM / Promo http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://directmag.com/newsletters/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - January 2008 Promo - January 2008 Contents Editor's Note Viral But Virtuous Slap Shot Power Chords Tuning In Auto Play Trekkies Unite Commentary Retail Report: Get In Here! Generating Store Traffic Yankee Candle Shopper Marketing What Seniors Want Cyber Stumping Party Hearty Q & A: Paper Trail Ambush Marketing The Agency Center Resource Center Back-End Foundation Index of Advertisers Promo - January 2008 Promo - January 2008 - Promo - January 2008 (Page Cover1) Promo - January 2008 - Promo - January 2008 (Page Cover2) Promo - January 2008 - Contents (Page 3) Promo - January 2008 - Contents (Page 4) Promo - January 2008 - Contents (Page 5) Promo - January 2008 - Editor's Note (Page 6) Promo - January 2008 - Editor's Note (Page 7) Promo - January 2008 - Viral But Virtuous (Page 8) Promo - January 2008 - Power Chords (Page 9) Promo - January 2008 - Power Chords (Page 10) Promo - January 2008 - Tuning In (Page 11) Promo - January 2008 - Tuning In (Page 12) Promo - January 2008 - Auto Play (Page 13) Promo - January 2008 - Trekkies Unite (Page 14) Promo - January 2008 - Trekkies Unite (Page 15) Promo - January 2008 - Commentary (Page 16) Promo - January 2008 - Commentary (Page 17) Promo - January 2008 - Commentary (Page 18) Promo - January 2008 - Commentary (Page 19) Promo - January 2008 - Retail Report: Get In Here! (Page 20) Promo - January 2008 - Generating Store Traffic (Page 21) Promo - January 2008 - Generating Store Traffic (Page 22) Promo - January 2008 - Yankee Candle (Page 23) Promo - January 2008 - Shopper Marketing (Page 24) Promo - January 2008 - What Seniors Want (Page 25) Promo - January 2008 - Cyber Stumping (Page 26) Promo - January 2008 - Cyber Stumping (Page 27) Promo - January 2008 - Cyber Stumping (Page 28) Promo - January 2008 - Cyber Stumping (Page 29) Promo - January 2008 - Party Hearty (Page 30) Promo - January 2008 - Party Hearty (Page 31) Promo - January 2008 - Party Hearty (Page 32) Promo - January 2008 - Party Hearty (Page 33) Promo - January 2008 - Q & A: Paper Trail (Page 34) Promo - January 2008 - Q & A: Paper Trail (Page 35) Promo - January 2008 - Q & A: Paper Trail (Page 36) Promo - January 2008 - Ambush Marketing (Page 37) Promo - January 2008 - Ambush Marketing (Page 38) Promo - January 2008 - Ambush Marketing (Page 39) Promo - January 2008 - The Agency Center (Page 40) Promo - January 2008 - The Agency Center (Page 41) Promo - January 2008 - Resource Center (Page 42) Promo - January 2008 - Resource Center (Page 43) Promo - January 2008 - Resource Center (Page 44) Promo - January 2008 - Resource Center (Page 45) Promo - January 2008 - Back-End Foundation (Page 46) Promo - January 2008 - Back-End Foundation (Page 47) Promo - January 2008 - Back-End Foundation (Page 48) Promo - January 2008 - Back-End Foundation (Page 49) Promo - January 2008 - Back-End Foundation (Page 50) Promo - January 2008 - Back-End Foundation (Page 51) Promo - January 2008 - Back-End Foundation (Page 52) Promo - January 2008 - Back-End Foundation (Page 53) Promo - January 2008 - Back-End Foundation (Page 54) Promo - January 2008 - Back-End Foundation (Page 55) Promo - January 2008 - Back-End Foundation (Page 56) Promo - January 2008 - Back-End Foundation (Page 57) Promo - January 2008 - Index of Advertisers (Page 58) Promo - January 2008 - Index of Advertisers (Page Cover3) Promo - January 2008 - Index of Advertisers (Page Cover4)
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