Promo - January 2008 - (Page 57) PROMO provides marketers and agency executives the ideas, inspiration, original research and resources to create and execute successful promotions. IN PRINT ONLINE � ����� ����������� ��������������� �������������������� ������������������� ������������������ ����������������������������� ������� ���������� ���������� ������ ������ ���� ���� ����������������������������� ����������������������������� ������������������������������ ����������������������������� ������������������������� ��������������������������� ����������������������� �������������������������������� ��������������������� ������� ������� ������� ������ ������ ������ ������ ���� ���� ��� ��� ������� ������� ���� promomagazine.com For more than 19 years, PROMO magazine has been the voice of the promotion marketing industry—providing case studies, benchmarking research, and coverage of thousands of campaigns across all tactics. ENEWSLETTERS Promomagazine.com provides breaking news and interactive resources including Webinars, White Papers, Sourcebook and Ask the Experts. IN PERSON Daily enewsletter on new campaigns, product launches, people and agency news, and more. The conference and tradeshow that brings brand marketers, agency executives and promotion marketing suppliers together to network, share ideas, and get expert advice from industry leaders. Bi-monthly enewsletter on products, innovations and news within the premiums and incentives industry. MARKETING MEDIA GROUP • THE INFORMATION RESOURCE FOR DIRECT MARKETERS • http://www.promomagazine.com http://www.promomagazine.com http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - January 2008 Promo - January 2008 Contents Editor's Note Viral But Virtuous Slap Shot Power Chords Tuning In Auto Play Trekkies Unite Commentary Retail Report: Get In Here! Generating Store Traffic Yankee Candle Shopper Marketing What Seniors Want Cyber Stumping Party Hearty Q & A: Paper Trail Ambush Marketing The Agency Center Resource Center Back-End Foundation Index of Advertisers Promo - January 2008 Promo - January 2008 - Promo - January 2008 (Page Cover1) Promo - January 2008 - Promo - January 2008 (Page Cover2) Promo - January 2008 - Contents (Page 3) Promo - January 2008 - Contents (Page 4) Promo - January 2008 - Contents (Page 5) Promo - January 2008 - Editor's Note (Page 6) Promo - January 2008 - Editor's Note (Page 7) Promo - January 2008 - Viral But Virtuous (Page 8) Promo - January 2008 - Power Chords (Page 9) Promo - January 2008 - Power Chords (Page 10) Promo - January 2008 - Tuning In (Page 11) Promo - January 2008 - Tuning In (Page 12) Promo - January 2008 - Auto Play (Page 13) Promo - January 2008 - Trekkies Unite (Page 14) Promo - January 2008 - Trekkies Unite (Page 15) Promo - January 2008 - Commentary (Page 16) Promo - January 2008 - Commentary (Page 17) Promo - January 2008 - Commentary (Page 18) Promo - January 2008 - Commentary (Page 19) Promo - January 2008 - Retail Report: Get In Here! (Page 20) Promo - January 2008 - Generating Store Traffic (Page 21) Promo - January 2008 - Generating Store Traffic (Page 22) Promo - January 2008 - Yankee Candle (Page 23) Promo - January 2008 - Shopper Marketing (Page 24) Promo - January 2008 - What Seniors Want (Page 25) Promo - January 2008 - Cyber Stumping (Page 26) Promo - January 2008 - Cyber Stumping (Page 27) Promo - January 2008 - Cyber Stumping (Page 28) Promo - January 2008 - Cyber Stumping (Page 29) Promo - January 2008 - Party Hearty (Page 30) Promo - January 2008 - Party Hearty (Page 31) Promo - January 2008 - Party Hearty (Page 32) Promo - January 2008 - Party Hearty (Page 33) Promo - January 2008 - Q & A: Paper Trail (Page 34) Promo - January 2008 - Q & A: Paper Trail (Page 35) Promo - January 2008 - Q & A: Paper Trail (Page 36) Promo - January 2008 - Ambush Marketing (Page 37) Promo - January 2008 - Ambush Marketing (Page 38) Promo - January 2008 - Ambush Marketing (Page 39) Promo - January 2008 - The Agency Center (Page 40) Promo - January 2008 - The Agency Center (Page 41) Promo - January 2008 - Resource Center (Page 42) Promo - January 2008 - Resource Center (Page 43) Promo - January 2008 - Resource Center (Page 44) Promo - January 2008 - Resource Center (Page 45) Promo - January 2008 - Back-End Foundation (Page 46) Promo - January 2008 - Back-End Foundation (Page 47) Promo - January 2008 - Back-End Foundation (Page 48) Promo - January 2008 - Back-End Foundation (Page 49) Promo - January 2008 - Back-End Foundation (Page 50) Promo - January 2008 - Back-End Foundation (Page 51) Promo - January 2008 - Back-End Foundation (Page 52) Promo - January 2008 - Back-End Foundation (Page 53) Promo - January 2008 - Back-End Foundation (Page 54) Promo - January 2008 - Back-End Foundation (Page 55) Promo - January 2008 - Back-End Foundation (Page 56) Promo - January 2008 - Back-End Foundation (Page 57) Promo - January 2008 - Index of Advertisers (Page 58) Promo - January 2008 - Index of Advertisers (Page Cover3) Promo - January 2008 - Index of Advertisers (Page Cover4)
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