Promo - February 2008 - (Page 24) Seeing as it’s called “Experiential Marketing”, your agency ought to have some experience. After all, it seems only fair. If clients are g oing to tr ust you with their brand (the product, the imag e and –let’s not forg et- the money), they have a right to expect a guide that won’t g et them stranded or lost. W hy does one man conquer Mt. Everest while lots of others fail, fall, freeze? Sher pas. Sher pas are the guys you want by your side. T hey know the landscape and the weather; they never shr ug and say, “I dunno. I’m a strang er here myself.” T hey’ve done it before. In this somewhat cushier jour ney we call our marketing careers, the latest, g reatest thing is Experiential Marketing. For the simple reason that the r ules of the g ame have chang ed. Consumers are now playing Kee p Away with your messag e. So you need new paths to their hear ts and minds and wallets. We know because we cut and marked a lot of those paths that others now follow. We’re Marketing Werks. Behind us are 20 years of creating channels and prog rams that g et noticed and g et results, through Event and Mobile Marketing, Sponsorship Activation, Retail Promotion, CRM and much more. On behalf of g reat clients like Hershey’s, Verizon, Nike and Chevrolet. Behind us are 20 years of putting adver tising on the road, and driving it home via the alter nate route. Ahead of us? Well, there really isn’t anyone. Experiential marketing from experienced leaders. Since 1987, Marketing Werks has set the standard others follow. Visit marketingwerks.com or call Jason Vargas at 312.228.0800. http://marketingwerks.com http://marketingwerks.com
Table of Contents Feed for the Digital Edition of Promo - February 2008 Promo - February 2008 Contents Editor's Note Reality TV Products Rebound - Soon? The Real World Young But Not Stupid Social Tease Health Quencher How Effective? Big Game in Big Easy Commentary Mailbox Marketing Q&A: Coke's Kruse Control Gift-Card Monte Room Service The Agency Center Resource Center Can't Beat Loyalty Index of Advertisers Promo - February 2008 Promo - February 2008 - Promo - February 2008 (Page Cover1) Promo - February 2008 - Promo - February 2008 (Page Cover2) Promo - February 2008 - Contents (Page 3) Promo - February 2008 - Contents (Page 4) Promo - February 2008 - Contents (Page 5) Promo - February 2008 - Editor's Note (Page 6) Promo - February 2008 - Editor's Note (Page 7) Promo - February 2008 - Reality TV Products (Page 8) Promo - February 2008 - Reality TV Products (Page 9) Promo - February 2008 - Rebound - Soon? (Page 10) Promo - February 2008 - Rebound - Soon? (Page 11) Promo - February 2008 - The Real World (Page 12) Promo - February 2008 - The Real World (Page 13) Promo - February 2008 - Young But Not Stupid (Page 14) Promo - February 2008 - Young But Not Stupid (Page 15) Promo - February 2008 - Social Tease (Page 16) Promo - February 2008 - Social Tease (Page 17) Promo - February 2008 - Health Quencher (Page 18) Promo - February 2008 - Health Quencher (Page 19) Promo - February 2008 - How Effective? (Page 20) Promo - February 2008 - How Effective? (Page 21) Promo - February 2008 - Big Game in Big Easy (Page 22) Promo - February 2008 - Big Game in Big Easy (Page 23) Promo - February 2008 - Big Game in Big Easy (Page 24) Promo - February 2008 - Commentary (Page 25) Promo - February 2008 - Commentary (Page 26) Promo - February 2008 - Commentary (Page 27) Promo - February 2008 - Mailbox Marketing (Page 28) Promo - February 2008 - Mailbox Marketing (Page 29) Promo - February 2008 - Mailbox Marketing (Page 30) Promo - February 2008 - Mailbox Marketing (Page 31) Promo - February 2008 - Q&A: Coke's Kruse Control (Page 32) Promo - February 2008 - Q&A: Coke's Kruse Control (Page 33) Promo - February 2008 - Gift-Card Monte (Page 34) Promo - February 2008 - Gift-Card Monte (Page 35) Promo - February 2008 - Gift-Card Monte (Page 36) Promo - February 2008 - Gift-Card Monte (Page 37) Promo - February 2008 - Room Service (Page 38) Promo - February 2008 - Room Service (Page 39) Promo - February 2008 - Room Service (Page 40) Promo - February 2008 - Room Service (Page 41) Promo - February 2008 - Resource Center (Page 42) Promo - February 2008 - Resource Center (Page 43) Promo - February 2008 - Resource Center (Page 44) Promo - February 2008 - Resource Center (Page 45) Promo - February 2008 - Resource Center (Page 46) Promo - February 2008 - Resource Center (Page 47) Promo - February 2008 - Resource Center (Page 48) Promo - February 2008 - Resource Center (Page 49) Promo - February 2008 - Resource Center (Page 50) Promo - February 2008 - Resource Center (Page 51) Promo - February 2008 - Resource Center (Page 52) Promo - February 2008 - Can't Beat Loyalty (Page 53) Promo - February 2008 - Can't Beat Loyalty (Page 54) Promo - February 2008 - Can't Beat Loyalty (Page 55) Promo - February 2008 - Can't Beat Loyalty (Page 56) Promo - February 2008 - Index of Advertisers (Page 57) Promo - February 2008 - Index of Advertisers (Page 58) Promo - February 2008 - Index of Advertisers (Page Cover3) Promo - February 2008 - Index of Advertisers (Page Cover4)
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