Promo - February 2008 - (Page 4) 2/08 FEATURES 28 Mailbox Marketing Direct mail creative can drive your promotion by patricia odell 32 q&a: COKE’S KRUSE CONTROL Carol Kruse discusses Coca-Cola’s global online marketing by brian quinton 34 gift-card monte Lead-gen schemes use big brand names to lure unwary consumers by brian quinton 38 room service Sampling gets thumbs up from hotels, resorts and guests by amy johannes promoHUB WN NL Newsletter Webinar PC Podcast W Web MAG B Blog CF V Video RSS Real Simple Syndication Conference NL Promo interactive Request our new biweekly newsletter on online promotional marketing at http://subscribe. promomagazine.com/. VIRTUAL EVENT Join us for the Experiential Marketing Online Conference on March 27 from 10am to 4pm. Register now at http:// thepromoevent.com/experiential. SPECIAL REPORT Watch your inbox March 6 for an e-special report on interactive marketing sponsored by IC Group. CALL FOR ENTRIES Enter the 2008 Interactive Marketing Awards at http://promomagazine.com/ awards/iaawards. PROMO P&I Request our biweekly newsletter on premiums and incentives at http://subscribe. promomagazine.com/. promoxtra Sign up for our daily newsletter at http://subscribe. promomagazine.com/ promomagazine.com/. CF NL W Coca-Cola’s Carol Kruse. See page 32. NL TACTICS 53 can’t NL loyalty 42 beat CPG marketers are focusing on building relationships resource center 57 index of advertisers CAROL KRUSE: STAN KAADY PAGE 28 4 FEBRuary 2008 / WWW.PROMOMAGAZINE.COM / Promo http://subscribe.promomagazine.com/ http://thepromoevent.com/experiential http://thepromoevent.com/experiential http://promomagazine.com/awards/iaawards http://promomagazine.com/awards/iaawards http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - February 2008 Promo - February 2008 Contents Editor's Note Reality TV Products Rebound - Soon? The Real World Young But Not Stupid Social Tease Health Quencher How Effective? Big Game in Big Easy Commentary Mailbox Marketing Q&A: Coke's Kruse Control Gift-Card Monte Room Service The Agency Center Resource Center Can't Beat Loyalty Index of Advertisers Promo - February 2008 Promo - February 2008 - Promo - February 2008 (Page Cover1) Promo - February 2008 - Promo - February 2008 (Page Cover2) Promo - February 2008 - Contents (Page 3) Promo - February 2008 - Contents (Page 4) Promo - February 2008 - Contents (Page 5) Promo - February 2008 - Editor's Note (Page 6) Promo - February 2008 - Editor's Note (Page 7) Promo - February 2008 - Reality TV Products (Page 8) Promo - February 2008 - Reality TV Products (Page 9) Promo - February 2008 - Rebound - Soon? (Page 10) Promo - February 2008 - Rebound - Soon? (Page 11) Promo - February 2008 - The Real World (Page 12) Promo - February 2008 - The Real World (Page 13) Promo - February 2008 - Young But Not Stupid (Page 14) Promo - February 2008 - Young But Not Stupid (Page 15) Promo - February 2008 - Social Tease (Page 16) Promo - February 2008 - Social Tease (Page 17) Promo - February 2008 - Health Quencher (Page 18) Promo - February 2008 - Health Quencher (Page 19) Promo - February 2008 - How Effective? (Page 20) Promo - February 2008 - How Effective? (Page 21) Promo - February 2008 - Big Game in Big Easy (Page 22) Promo - February 2008 - Big Game in Big Easy (Page 23) Promo - February 2008 - Big Game in Big Easy (Page 24) Promo - February 2008 - Commentary (Page 25) Promo - February 2008 - Commentary (Page 26) Promo - February 2008 - Commentary (Page 27) Promo - February 2008 - Mailbox Marketing (Page 28) Promo - February 2008 - Mailbox Marketing (Page 29) Promo - February 2008 - Mailbox Marketing (Page 30) Promo - February 2008 - Mailbox Marketing (Page 31) Promo - February 2008 - Q&A: Coke's Kruse Control (Page 32) Promo - February 2008 - Q&A: Coke's Kruse Control (Page 33) Promo - February 2008 - Gift-Card Monte (Page 34) Promo - February 2008 - Gift-Card Monte (Page 35) Promo - February 2008 - Gift-Card Monte (Page 36) Promo - February 2008 - Gift-Card Monte (Page 37) Promo - February 2008 - Room Service (Page 38) Promo - February 2008 - Room Service (Page 39) Promo - February 2008 - Room Service (Page 40) Promo - February 2008 - Room Service (Page 41) Promo - February 2008 - Resource Center (Page 42) Promo - February 2008 - Resource Center (Page 43) Promo - February 2008 - Resource Center (Page 44) Promo - February 2008 - Resource Center (Page 45) Promo - February 2008 - Resource Center (Page 46) Promo - February 2008 - Resource Center (Page 47) Promo - February 2008 - Resource Center (Page 48) Promo - February 2008 - Resource Center (Page 49) Promo - February 2008 - Resource Center (Page 50) Promo - February 2008 - Resource Center (Page 51) Promo - February 2008 - Resource Center (Page 52) Promo - February 2008 - Can't Beat Loyalty (Page 53) Promo - February 2008 - Can't Beat Loyalty (Page 54) Promo - February 2008 - Can't Beat Loyalty (Page 55) Promo - February 2008 - Can't Beat Loyalty (Page 56) Promo - February 2008 - Index of Advertisers (Page 57) Promo - February 2008 - Index of Advertisers (Page 58) Promo - February 2008 - Index of Advertisers (Page Cover3) Promo - February 2008 - Index of Advertisers (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.