Promo - February 2008 - (Page 6)

www.promomagazine.com A Penton Media publication EDITORIAL PROMO Editor in Chief Larry Jaﬀee larry.jaﬀee@penton.com Larr y Jaf fe e / Editor in Chief THE RESTLESS CONSUMER Executive Editor Patricia Odell Senior Editor Amy Johannes Reporter Richard Tedesco Editor-at-Large, Promo and Direct Brian Quinton DESIGN/PRODUCTION Art Director Jed Davis Behind-The-Scenes At Promo Magazine New interactive newsletter, virtual event, et al. This issue marks the 12th issue of Promo magazine that I’ve edited. Making it to that threshold seems as a good time as any to take stock of the publication’s changes over the past year. Besides stating the obvious, such as this past May’s redesign resulting in better photography and graphics, I think you’ll agree the articles in each issue represent something of a fresh perspective on the promotional marketing business. But the Promo franchise always has been far more than the monthly printed product, as our Promo Xtra e-newsletter demonstrates on a daily basis. We’re by no means resting on our editorial laurels. Last month we debuted an e-newsletter Promo Interactive, a twice-a-month look at notable campaigns, contentious issues and looming trends in the world of interactive marketing and promotions. That’s in addition to our existing biweekly P&I newsletter. Each edition of Promo Interactive will cover the full gamut of Web-enabled, digitized and pixilated promotions—from micro-sites and virtual worlds to mobile coupons and viral marketing. Take a glimpse of the newsletter’s microsite at http://promointeractive.net. It’s also awards season here in Promo-land. The call for entries just went out for the Third Annual Interactive Marketing Awards. The deadline to enter online at http://promomagazine.com/awards/iaawards is Feb. 15. An important distinction about this year’s IMA competition is that it will now be entirely peer review. Our judges will be getting down to business in the beginning of March. And just looming ahead is the always eagerly anticipated Promo 100, our annual ranking of the top promotional agencies. Based on reader feedback, we’ve tweaked our methodology to no longer factor in creative in the formula, which will now place more emphasis on revenue and growth. We’ll leave such creative critiques to the IMAs and the later in the year Pro Awards, which also has been peer review. In December we launched our first of a series of all-day webinars. The first online event focused on interactive marketing, covering such topics as online games, contests and sweeps; e-mail; and mobile phones. They’re all still online at http://promomagazine.com/webinars/ The response was so great from attendees that we’ve scheduled on March 27 a second series devoted to experiential marketing. Among the sessions will be a presentation of the Advertising Research Foundation’s recent findings on event marketing effectiveness (see page 20), as well as matching the right sponsor with the right event, and personalized sampling. Watch for our notices in the coming weeks to sign up for this virtual conference, and I welcome your feedback on all of the above. l P 6 ADVERTISING Associate Publisher Bryan Benjamin bryan.benjamin@penton.com National Sales Manager Barbara Paul barbara.paul@penton.com Dir.of Mktg. Services/Classiﬁed Alan Steen alan.steen@penton.com Resource Sales Associate Cynthia Foristel cynthia.foristel@penton.com Online Sales Development Director Rob Shore rob.shore@penton.com Production Manager Diane Straughen diane.straughen@penton.com Classiﬁed Production Coordinator Lindsey Sutton lindsey.sutton@penton.com P E N TO N M A R K E T I N G M E D I A S T R AT E G I E S Senior Vice President, Penton Media Financial Services and Marketing Group Warren N. Bimblick Publisher Leslie Bacon Group Editorial Director Ray Schultz Director-Audience Marketing Len Roberto Marketing Director Jessica Kapoor Show Director Robin Altman READER INFO Editorial e-mailbox: promo.mag@penton.com Subscriber Service: 866-505-7173 (toll-free in the U.S.); 847-763-9504 (for calls originating outside the U.S.) Reprints: 866-436-8366 List Rental: Marie.Briganti@walterkarl.infousa.com or (845)732-7054 EDITORIAL OFFICES 11 Riverbend Drive South Stamford, CT 06907-0225 Phone (203) 358-9900 Fax (203) 358-5834 ADVERTISING 249 West 17th Street New York, NY 10011-5300 Phone (212) 462-3580 Fax: (212) 683-4572 Chief Executive Oﬃcer John French john.french@penton.com Chief Financial Oﬃcer Eric Lundberg eric.lundberg@penton.com Vice President, General Councel Robert Feinberg robert.feinberg@penton.com Reprints: Contact FosteReprints to purchase quality custom reprints or e-prints of articles appearing in PROMO at (866) 436-8366 or (219) 879-8366 outside the U.S. and Canada. Instant reprints and permissions may be purchased directly from our Web site; look for the iCopyright tag appended to the end of each online article. Portions of our magazine subscriber lists are available to carefully screened companies that oﬀer products and services directly related to the industries we cover. Any subscriber who does not want to receive mailings from third-party companies should contact the subscriber service department at (800) 441-0294 (USA), or (913) 967-1707 (outside USA). ©2007 Penton Media. All Rights Reserved February 2008 / WWW.PROMOMAGAZINE.COM / Promo http://www.promomagazine.com http://promointeractive.net http://promomagazine.com/awards/iaawards http://promomagazine.com/webinars/ http://www.promomagazine.com

Table of Contents Feed for the Digital Edition of Promo - February 2008

Promo - February 2008 Contents Editor's Note Reality TV Products Rebound - Soon? The Real World Young But Not Stupid Social Tease Health Quencher How Effective? Big Game in Big Easy Commentary Mailbox Marketing Q&A: Coke's Kruse Control Gift-Card Monte Room Service The Agency Center Resource Center Can't Beat Loyalty Index of Advertisers

Promo - February 2008

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