Promo - March 2008 - (Page 4) 3/08 FEATURES 24 Vrooom! Brand marketers at the Daytona 500 by richard tedesco 32 stuff We can’t do here yet Many innovative mobile-based promotional campaigns have been developed far from the U.S. by brian quinton 36 Q&A: measuring up Johnson & Johnson is building a standard metric system for its consumer brands by patricia odell 38 free ink How savvy marketers get publicity for their brands by larry jaffee promoHUB WN NL Newsletter Webinar PC Podcast W Web MAG B Blog CF V Video RSS Real Simple Syndication Conference NL Promo interactive Request our new biweekly newsletter on online promotional marketing at http://subscribe. promomagazine.com/. VIRTUAL EVENT Join us for the Experiential Marketing Online Conference on March 27 from 10 a.m. to 4 p.m. Register now at http:// thepromoevent.com/experiential. SPECIAL REPORT Watch your inbox March 6 for an e-special report on interactive marketing sponsored by IC Group, and another on March 27 on e-mail marketing sponsored by Yesmail. PROMO 100 Call for entries is now open though March 31 at http://promomagazine.com/ awards/promo100. PROMO P&I Request our biweekly newsletter on premiums and incentives at http://subscribe. promomagazine.com/. promoxtra Sign up for our daily newsletter at http://subscribe. promomagazine.com/. CF NL W TACTICS 54 promotions The new era of engaging audiences 43 resource center 57 index of advertisers NL 2.0 NL by larry jaffeeby larry jaffee TOP: CHARLES ROULLET PAGE 58 4 March 2008 / WWW.PROMOMAGAZINE.COM / Promo http://subscribe.promomagazine.com/ http://thepromoevent.com/experiential http://thepromoevent.com/experiential http://promomagazine.com/awards/promo100 http://promomagazine.com/awards/promo100 http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - March 2008 Promo - March 2008 Editor's Note Girls' Club New Eco Regs? They're Not Going Anywhere Spreads Easily RFID Ramp-Up From Backyard to Broadcast Commentary VROOOM! Stuff We Can't Do Here Yet Q&A: Measuring Up Free Ink The Agency Center Resource Center Promotions 2.0 Index of Advertisers Promo - March 2008 Promo - March 2008 - Promo - March 2008 (Page Cover1) Promo - March 2008 - Promo - March 2008 (Page Cover2) Promo - March 2008 - Promo - March 2008 (Page 3) Promo - March 2008 - Promo - March 2008 (Page 4) Promo - March 2008 - Promo - March 2008 (Page 5) Promo - March 2008 - Editor's Note (Page 6) Promo - March 2008 - Editor's Note (Page 7) Promo - March 2008 - Girls' Club (Page 8) Promo - March 2008 - Girls' Club (Page 9) Promo - March 2008 - New Eco Regs? (Page 10) Promo - March 2008 - New Eco Regs? (Page 11) Promo - March 2008 - They're Not Going Anywhere (Page 12) Promo - March 2008 - Spreads Easily (Page 13) Promo - March 2008 - RFID Ramp-Up (Page 14) Promo - March 2008 - From Backyard to Broadcast (Page 15) Promo - March 2008 - From Backyard to Broadcast (Page 16) Promo - March 2008 - From Backyard to Broadcast (Page 17) Promo - March 2008 - From Backyard to Broadcast (Page 18) Promo - March 2008 - From Backyard to Broadcast (Page 19) Promo - March 2008 - From Backyard to Broadcast (Page 20) Promo - March 2008 - From Backyard to Broadcast (Page 21) Promo - March 2008 - Commentary (Page 22) Promo - March 2008 - Commentary (Page 23) Promo - March 2008 - VROOOM! (Page 24) Promo - March 2008 - VROOOM! (Page 25) Promo - March 2008 - VROOOM! (Page 26) Promo - March 2008 - VROOOM! (Page 27) Promo - March 2008 - VROOOM! (Page 28) Promo - March 2008 - VROOOM! (Page 29) Promo - March 2008 - VROOOM! (Page 30) Promo - March 2008 - VROOOM! (Page 31) Promo - March 2008 - Stuff We Can't Do Here Yet (Page 32) Promo - March 2008 - Stuff We Can't Do Here Yet (Page 33) Promo - March 2008 - Stuff We Can't Do Here Yet (Page 34) Promo - March 2008 - Stuff We Can't Do Here Yet (Page 35) Promo - March 2008 - Q&A: Measuring Up (Page 36) Promo - March 2008 - Q&A: Measuring Up (Page 37) Promo - March 2008 - Free Ink (Page 38) Promo - March 2008 - Free Ink (Page 39) Promo - March 2008 - Free Ink (Page 40) Promo - March 2008 - Free Ink (Page 41) Promo - March 2008 - Free Ink (Page 42) Promo - March 2008 - Resource Center (Page 43) Promo - March 2008 - Resource Center (Page 44) Promo - March 2008 - Resource Center (Page 45) Promo - March 2008 - Resource Center (Page 46) Promo - March 2008 - Resource Center (Page 47) Promo - March 2008 - Resource Center (Page 48) Promo - March 2008 - Resource Center (Page 49) Promo - March 2008 - Resource Center (Page 50) Promo - March 2008 - Resource Center (Page 51) Promo - March 2008 - Resource Center (Page 52) Promo - March 2008 - Resource Center (Page 53) Promo - March 2008 - Promotions 2.0 (Page 54) Promo - March 2008 - Promotions 2.0 (Page 55) Promo - March 2008 - Promotions 2.0 (Page 56) Promo - March 2008 - Index of Advertisers (Page 57) Promo - March 2008 - Index of Advertisers (Page 58) Promo - March 2008 - Index of Advertisers (Page Cover3) Promo - March 2008 - Index of Advertisers (Page Cover4)
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