Promo - March 2008 - (Page 6)

www.promomagazine.com A Penton Media publication EDITORIAL PROMO Editor in Chief Larry Jaﬀee larry.jaﬀee@penton.com Larr y Jaf fe e / Editor in Chief THE RESTLESS CONSUMER Executive Editor Patricia Odell Senior Editor Amy Johannes Reporter Richard Tedesco Editor-at-Large, Promo and Direct Brian Quinton DESIGN/PRODUCTION Art Director Jed Davis ADVERTISING WANT A REBATE? STAY FOCUSED Associate Publisher Bryan Benjamin bryan.benjamin@penton.com National Sales Manager Barbara Paul barbara.paul@penton.com Dir.of Mktg. Services/Classiﬁed Alan Steen alan.steen@penton.com Resource Sales Associate Cynthia Foristel cynthia.foristel@penton.com Don’t get distracted—and don’t lose your boxtops last september, my son’s optometrist informed me that I was eligible for a $30 rebate because I had purchased a six-month supply of contact lenses from Acuvue. “Everybody forgets to do it,” this sage of Second Ave. told me. “I don’t know why. Money’s money after all.” I smiled and tucked the advice in a crevice of my brain. Later that afternoon, the contact lens bag containing the rebate form and receipt found its way to a corner of my apartment. There it sat until December when I wondered if I had blown the opportunity. Not a lot of money, but better in my pocket than in Acuvue’s, no? I breathed a little easier after reading the fine print. The deadline was Jan. 31, 2008. But when I went to Acuvue’s Web site, I found that I had to go through a fairly convoluted process to claim my discount. It involved filling out and e-mailing an online form, then printing out another form. The tricky part was coming up with five box tops. We had left the store with 10 boxes, but Jake runs through lenses as if they’re the daily disposable variety. Yes, each lens is supposed to last two weeks. But things happen at that age. For example, he was bumped by a defender while playing for his junior high school basketball team. He precariously held a dislodged lens on the tip of one finger while doing a pretty good job of covering his man for the next 60 seconds. It was pure slapstick. My heart sunk when I found in the medicine cabinet only four packages. Call it an early New Year’s resolution, but I was determined to find another tab and collect my 30 bucks. I addressed and stamped the envelope. “I know where the other boxes are,” Jake insisted through his cellphone. (It must be in his genes; organizationally challenged like me, he follows my unorthodox filing system at times.) Following three weeks of pleading, he finally produced a box. I promptly ripped off the tab and stuck it in my coat pocket. A few days later, while taking out my keys, I found the missing piece to my $30 grail. Imagine my disappointment on the morning of Jan. 31 when I realized one of the four other tabs had disappeared from the envelope waiting to be postmarked. I put too much effort by this point to throw in the towel. I tore a side of a package, hoping that it would suffice. I figured Acuvue could see from the receipt that I met the prerequisite purchase amount. In another four weeks or so, I’ll find P out whether it has given me the benefit of the doubt. l 6 Online Sales Development Director Rob Shore rob.shore@penton.com Production Manager Diane Straughen diane.straughen@penton.com Classiﬁed Production Coordinator Lindsey Sutton lindsey.sutton@penton.com P E N TO N M A R K E T I N G M E D I A S T R AT E G I E S Senior Vice President, Penton Media Financial Services and Marketing Group Warren N. Bimblick Publisher Leslie Bacon Group Editorial Director Ray Schultz Director-Audience Marketing Len Roberto Marketing Director Jessica Kapoor Show Director Robin Altman READER INFO Editorial e-mailbox: promo.mag@penton.com Subscriber Service: 866-505-7173 (toll-free in the U.S.); 847-763-9504 (for calls originating outside the U.S.) Reprints: reprints@pentonreprints.com or 888-858-8851 List Rental: Marie.Briganti@walterkarl.infousa.com ADVERTISING 249 West 17th Street New York, NY 10011-5300 Phone (212) 462-3580 Fax: (212) 683-4572 or (845)732-7054 EDITORIAL OFFICES 11 Riverbend Drive South Stamford, CT 06907-0225 Phone (203) 358-9900 Fax (203) 358-5834 Chief Executive Oﬃcer John French john.french@penton.com Chief Financial Oﬃcer Eric Lundberg eric.lundberg@penton.com Chief Revenue Oﬃcer Darrell Denny darrell.denny@penton.com Vice President, General Councel Elise Zealand elise.zealand@penton.com Reprints: Contact Penton Reprints (www.pentonreprints .com) to purchase quality custom reprints or e-prints of articles appearing in PROMO at (888) 858-8851 or reprints@pentonreprints.com. Instant reprints and permissions may be purchased directly from our Web site; look for the iCopyright tag appended to the end of each online article. Portions of our magazine subscriber lists are available to carefully screened companies that oﬀer products and services directly related to the industries we cover. Any subscriber who does not want to receive mailings from third-party companies should contact the subscriber service department at (800) 441-0294 (USA), or (913) 967-1707 (outside USA). ©2007 Penton Media. All Rights Reserved March 2008 / WWW.PROMOMAGAZINE.COM / Promo http://www.promomagazine.com http://www.pentonreprints.com http://www.pentonreprints.com http://www.promomagazine.com

Table of Contents Feed for the Digital Edition of Promo - March 2008

Promo - March 2008 Editor's Note Girls' Club New Eco Regs? They're Not Going Anywhere Spreads Easily RFID Ramp-Up From Backyard to Broadcast Commentary VROOOM! Stuff We Can't Do Here Yet Q&A: Measuring Up Free Ink The Agency Center Resource Center Promotions 2.0 Index of Advertisers

Promo - March 2008

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