Promo - March 2008 - (Page 8)

10 Environmental 12 Six flags 13 retail 15 Interactive 18 Experiential THE PLAYERS Girls’ Club Marketers find the trendsetters at female-only events /Amy Johannes Most women will not pass up a chance to get a manicure, sample a new fragrance, have a cocktail and get a sneak peek at the latest fashions offered at discounted savings. It’s not a trip to the mall, but some of the experiences awaiting beauty mavens and fashionistas at Shecky’s Girls Night Out, an annual female-oriented event sponsorship program rolling out this year to 16 cities. The scheduled happenings, which target women 21 to 35 years old, brings together the very things that most of them crave: Shopping, a little pampering, product demos, fashion and free samples. Shecky’s, a women’s entertainment lifestyle media firm, is setting up shop March 3-7 at the Puck Building in New York City, March 12-13 at Union Station in Chicago and March 18-20 at the Boston Center for the Arts—Cyclorama. (Full schedule at http://girlsnightout.sheckys.com/.) Big name brands, including Dove, Salon Selectives and Shopping, pampering and schmoozing are in full supply at Shecky’s Girls Night Out events. Sponsors rave about the branding opportunities to find new customers at the jam-packed shows periodically held throughout the country. Midori, are using the event to pitch products in hopes of snaring devotees. “Women love to discover new things,” says Claudia Chan, president of Shecky’s. “We love to share with our friends, we love to consume.” In its sixth year, Shecky’s Girls Night is expanding to 35 annual events frequented by more than 150,000 women. The target audience: On-the-go, trend-oriented professionals who earn more than $80,000 a year. Attendees pay $10 for entry for five hours to see the latest fashions from up-and-coming designers, sip complimentary cocktails and get free goodies from the show’s sponsors. People who pay $25 to $30 also get one of Shecky’s posh gift bags filled with $75 to $100 worth of products and samples. The New York event is expected to draw some 10,000 women during the five-day show. How much does it cost marketers to participate? Basic sponsorship runs from $6,000 to $15,000 per event. 8 March 2008 / WWW.PROMOMAGAZINE.COM / Promo http://girlsnightout.sheckys.com/

Table of Contents Feed for the Digital Edition of Promo - March 2008

Promo - March 2008 Editor's Note Girls' Club New Eco Regs? They're Not Going Anywhere Spreads Easily RFID Ramp-Up From Backyard to Broadcast Commentary VROOOM! Stuff We Can't Do Here Yet Q&A: Measuring Up Free Ink The Agency Center Resource Center Promotions 2.0 Index of Advertisers

Promo - March 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.