Promo - April 2008 - (Page S1) R e O RT EP R ds ar w Learn how incentives can motivate your customers and employees— and perk up your bottom line BLING POWER Brand names hold the most sway | S5 GOLD CARDS Gift cards are a versatile option | S11 BOTTOM LINE Get your objectives and metrics in sync | S18 SPECIAL ADVERTISING SUPPLEMENT | A SUPPLEMENT TO PROMO MAGAZINE SPONSORED BY THE IMA
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