Promo - May 2008 - (Page 4) 5/08 FEATURES 20 The 2008 Interactive Marketing Awards Winners 36 How Bulletproof? Promo’s Interactive Marketing Survey finds that tough economic times may make digital more important by brian quinton promoHUB WN NL Newsletter Webinar PC Podcast W Web MAG B Blog CF V Video RSS Real Simple Syndication Conference NL Promo interactive Request our new biweekly newsletter on online promotional marketing at http://subscribe. promomagazine.com/. PROMO P&I Request our biweekly newsletter on premiums and incentives at http://subscribe. promomagazine.com/. promoxtra Sign up for our daily newsletter at http://subscribe. promomagazine.com/. SPECIAL REPORT Watch your inbox May 22 for an e-special report on sampling sponsored by ICOM. NL 40 Q&A: what a ride Universal Studios Hollywood’s Mark Mears has a job that many marketers would envy. by larry jaffee NL NL TACTICS 50 Blogging The dos and don’ts of airing your dirty laundry on the Web 101 43 resource center 57 index of advertisers TOP: DALE BERMAN PAGE 24 4 May 2008 / WWW.PROMOMAGAZINE.COM / Promo http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/
Table of Contents Feed for the Digital Edition of Promo - May 2008 Promo - May 2008 Contents Editor's Note Eyeballs All the Same... NBC Makes 'Law & Order' a Mobile Game Recession Rewards Comfort Virally Toaster on Wheels Commentary Ay Caramba! The 2008 Interactive Marketing Awards Winners How Bulletproof? Q&A: What a Ride Resource Center The Agency Center Blogging 101 Index of Advertisers Promo - May 2008 Promo - May 2008 - Promo - May 2008 (Page Cover1) Promo - May 2008 - Promo - May 2008 (Page Cover2) Promo - May 2008 - Contents (Page 3) Promo - May 2008 - Contents (Page 4) Promo - May 2008 - Contents (Page 5) Promo - May 2008 - Editor's Note (Page 6) Promo - May 2008 - Editor's Note (Page 7) Promo - May 2008 - Eyeballs All the Same... (Page 8) Promo - May 2008 - NBC Makes 'Law & Order' a Mobile Game (Page 9) Promo - May 2008 - Recession Rewards (Page 10) Promo - May 2008 - Recession Rewards (Page 11) Promo - May 2008 - Comfort Virally (Page 12) Promo - May 2008 - Comfort Virally (Page 13) Promo - May 2008 - Comfort Virally (Page 14) Promo - May 2008 - Toaster on Wheels (Page 15) Promo - May 2008 - Commentary (Page 16) Promo - May 2008 - Commentary (Page 17) Promo - May 2008 - Commentary (Page 18) Promo - May 2008 - Commentary (Page 19) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 20) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 21) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 22) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 23) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 24) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 25) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 26) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 27) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 28) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 29) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 30) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 31) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 32) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 33) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 34) Promo - May 2008 - The 2008 Interactive Marketing Awards Winners (Page 35) Promo - May 2008 - How Bulletproof? (Page 36) Promo - May 2008 - How Bulletproof? (Page 37) Promo - May 2008 - How Bulletproof? (Page 38) Promo - May 2008 - How Bulletproof? (Page 39) Promo - May 2008 - Q&A: What a Ride (Page 40) Promo - May 2008 - Q&A: What a Ride (Page 41) Promo - May 2008 - Q&A: What a Ride (Page 42) Promo - May 2008 - The Agency Center (Page 43) Promo - May 2008 - The Agency Center (Page 44) Promo - May 2008 - The Agency Center (Page 45) Promo - May 2008 - The Agency Center (Page 46) Promo - May 2008 - The Agency Center (Page 47) Promo - May 2008 - The Agency Center (Page 48) Promo - May 2008 - The Agency Center (Page 49) Promo - May 2008 - Blogging 101 (Page 50) Promo - May 2008 - Blogging 101 (Page 51) Promo - May 2008 - Blogging 101 (Page 52) Promo - May 2008 - Blogging 101 (Page 53) Promo - May 2008 - Blogging 101 (Page 54) Promo - May 2008 - Blogging 101 (Page 55) Promo - May 2008 - Blogging 101 (Page 56) Promo - May 2008 - Index of Advertisers (Page 57) Promo - May 2008 - Index of Advertisers (Page 58) Promo - May 2008 - Index of Advertisers (Page Cover3) Promo - May 2008 - Index of Advertisers (Page Cover4)
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