Promo - May 2008 - (Page 50)

THE RESOURCE CENTER interactive promotions INTERACTIVE PROMOTIONS TO INTERNET MARKETING INTERACTIVE PROMOTIONS G . A . “Andy” Marken Blogging 101 The dos and don’ts of airing your dirty laundry on the Web Think of it. A cheap, direct means of working one-onone, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading. That’s what management sees when you mention one of the hottest communications tools available: blogging. The Web 2.0 blogosphere is one of the fastest growing communities today. New blogs are launched nearly every second 120,000 times every day. Technorati, a research firm that tracks Internet and Web 2.0 activity, reports that it currently tracks 70 million blogs, which is up from 35 million blogs less than a year ago. According to their research, 22 of the 100 most popular Web sites in Q4 of last year were blogs. Technorati states that bloggers searching for company/ product information rely on: • other bloggers (63%) • company Web sites (26%) • corporate blogs (6%) • company press releases (5%) Blogs have proven invaluable in generating word-ofmouth marketing. They have become an effective means of resolving customer problems, issues and questions before they become major problems. Organizations around the globe have official and unofficial blogs being developed and read every day. Sun, GM, Ford, IBM, Microsoft, Intel, GE and nearly all the Fortune 500 firms have thousands of blogs that are being updated. Even employees in small firms have some type of blog. Whether the individual blog has been officially sanctioned by management or is in fact written by management, blogs are appearing. According to a recent Harris Interactive poll of Fortune 1,000 executives: • 77% believe they should have corporate polices addressing company-sanctioned blogs • 40% believe they should have corporate policies regarding blogs unrelated to the company or its activities • 30% really understand the term internet marketing • • See PROMO: Sourcebook for detailed information about this company. 50 Contact Alan Steen • (203) 358-4191 Advertise in the Resource Center. PROMOTE YOUR BRAND! May 2008 / WWW.PROMOMAGAZINE.COM / Promo http://www.rtm.com http://www.teamdigital.com http://www.scainteractive.com http://WWW.PROMOMAGAZINE.COM

Table of Contents Feed for the Digital Edition of Promo - May 2008

Promo - May 2008 Contents Editor's Note Eyeballs All the Same... NBC Makes 'Law & Order' a Mobile Game Recession Rewards Comfort Virally Toaster on Wheels Commentary Ay Caramba! The 2008 Interactive Marketing Awards Winners How Bulletproof? Q&A: What a Ride Resource Center The Agency Center Blogging 101 Index of Advertisers

Promo - May 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.