Promo - June 2008 - (Page 22)

100 rankings Promo THE 2008 PROMO 100 Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue. (See page 6 to find out why.) But several deserve special mention. Draftfcb is first—it did $585 million in 2007. Digitas, which finished second, was chosen Agency of the Year for its pioneering work in interactive marketing. And there are many other standouts. Flip through these pages and you will find profiles of Oddcast, a newcomer to the list; Next Marketing, a mid-size firm; Gigunda, the outfit that won the most Pro Awards for creativity; and All Terrain, a fast-growing entry. We could have done more but we ran out of space. The bottom line? This is one wellserved field. 2008 rank 1 2 3 4 5 6 7 8 9 10 11 12 Howard Draft; (312) 425-5000. Promotional and retail marketing, direct and interactive marketing, customer-speciﬁc marketing, experiential/event marketing, shopper strategy and environmental design David Kenny, Laura Lang; (617) 867-1000. Aﬃnity promotions/content, digital and direct, measurement and analytics, media activation, sponsorships/ experiential/partnerships Daniel Morel; (212) 941-3000. Promotion marketing, retail merchandising, event and sponsorship marketing, interactive, direct/loyalty marketing Jay Deutsch; (425) 492-6111. Sales promotions, branded merchandise, sports marketing, entertainment marketing, consumer products and medical marketing agency/primary services DRAFTFCB, CHICAGO, IL 2007 u.s. net revenue *$585,000,000 2005-2007 net growth agency revenue per (%) age employee 51% 29 *$172,312 DIGITAS, BOSTON, MA *390,000,000 55 27 *229,412 WUNDERMAN, NEW YORK, NY *366,000,000 62 49 *183,000 BENSUSSEN DEUTSCH & ASSOC., WOODINVILLE, WA 255,716,000 77 23 598,867 Joe Celia; (212) 546-1921. Branding and design/experiential marketing, direct marketing, digital marketing, shopper marketing and promotions, data analytics G2, NEW YORK, NY *189,660,000 **N/A 7 *223,129 GEORGE P. JOHNSON CO., AUBURN HILLS, MI Robert Vallee, Jr.; (248) 472-2000. Integrated experience marketing oﬀerings delivered through program strategy, creative, technology and delivery 185,322,206 30 93 355,023 MOMENTUM WORLDWIDE, NEW YORK, NY EURO RSCG, NEW YORK, NY Chris Weil; (212) 367-4500. Sales promotion and retail, music/ sports/entertainment marketing, events, sponsorship, advertising Esther Lee; (212) 886-2000. Direct marketing, CRM, interactive, promotion/retail creative, events/ sponsorships *150,000,000 *145,000,000 58 14 23 10 *206,612 *51,565 Mike Sweeney; (303) 393-3402. Promotional marketing, retail marketing, ﬁeld marketing, channel marketing, integrated production and distribution solutions Rich Stoddart; (312) 220-3200. Promotional marketing, shopper marketing, interactive marketing and direct/CRM/database marketing Josh McCall; (617) 585-7000. Experiential, event marketing, sampling, street marketing, mobile tours Ron Askew; (214) 259-3500. Concept/creative development, consumer promotions, experiential marketing, partnership marketing, shopper/customer marketing THE INTEGER GROUP, LAKEWOOD, CO *142,000,000 14 14 *141,153 ARC WORLDWIDE, CHICAGO, IL *137,500,000 20 3 *233,844 JACK MORTON WORLDWIDE, BOSTON, MA *127,968,000 *127,200,000 10 20 68 94 *231,82 *195,692 *Revenue and growth estimated by Promo editors; not veriﬁable **Not applicable TRACYLOCKE, DALLAS, TX 22 June 2008 / WWW.PROMOMAGAZINE.COM / Promo http://WWW.PROMOMAGAZINE.COM

Table of Contents Feed for the Digital Edition of Promo - June 2008

Promo - June 2008 Contents Editor's Note 51st State? Brand Weaver Hip Candy Viva Beisbol Hola or Adios? Commentary Agency of the Year: Digitas The 2008 Promo 100 Draftfcb Next Marketing Oddcast All Terrain Gigunda The Agency Center Resource Center Take a Stand Index of Advertisers

Promo - June 2008

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