Promo - June 2008 - (Page 24) 100 rankings Promo 2008 rank 13 14 15 Gary Reynolds; (262) 786-5600. Event marketing, sponsorship consulting/activation, sports marketing, experiential touring attractions, field staffing/sampling agency/primary services GMR MARKETING LLC, NEW BERLIN, WI 2007 u.s. net revenue *$111,300,000 2005-2007 net growth agency revenue per (%) age employee 0.3% 28 *$210,000 ASPEN MARKETING, WEST CHICAGO, IL Patrick O’Rahilly; (630) 293-9600. Direct response promotions, digital promotions, consumer promotions strategy and creative, experiential promotions 105,665,386 39 21 132,912 Ray Clark; (214) 259-3200. Entertainment (music, TV, film, gaming, celebrity talent), event marketing (field, presence, retail and corporate events), sponsorship marketing (sports and cause), wireless and digital (mobile media, text messaging, interactive) THE MARKETING ARM, DALLAS, TX *85,000,000 52 14 *242,857 16 17 18 19 20 21 ARNOLD BRAND PROMOTIONS, BOSTON, MA Ed Eskandarian; (617) 587-8000. Event/mobile/sampling activation and production, sponsorship marketing and activation, word-ofmouth marketing/buzz marketing, CPG and trade-specific programs, integrated partnership development and activation *71,400,000 32 17 *101,420 David Ryan; (203) 210-3000. Consumer promotion, retail marketing, interactive marketing, direct marketing, media services RYAN PARTNERSHIP, WILTON, CT 70,935,000 *70,200,000 35 43 23 28 157,284 *189,730 OGILVYACTION, NEW YORK, NY Jay Farrell; (212) 297-8000. Consumer promotion, field marketing/ live events, shopper/customer marketing, digital marketing, sports and entertainment Richard Beanland; (214) 749-0080. Interactive, creative, sports and entertainment, experiential, event HAWKEYE, CHARLOTTE, NC *63,650,000 *62,900,000 12 4 8 8 *219,483 *302,404 Michael Harris; (203) 857-6100. Consumer promotion (including national brand promotion), customer and shopper marketing, partnership marketing, environmental sustainability marketing, digital and interactive (including Web and wireless) Bill Hahn; (949) 770-4400. Promotion strategy/consumer insights and activation, promotion program development and implementation (national, regional, field), concept/creative development, point-of-sale (strategy, design and production), fulfillment/marketing materials management and distribution Jeff Shifrin; (203) 354-7400. Sponsorship and experiential marketing, consumer/sales promotion, multicultural marketing, music and entertainment consulting, event management and creation MARKETING DRIVE WORLDWIDE, NORWALK, CT ALCONE MARKETING GROUP, IRVINE, CA *56,100,000 16 31 *287,692 22 23 24 25 OCTAGON, NORWALK, CT *51,700,000 36 24 *235,000 THE MARKETING STORE, OAKBROOK TERRACE, IL Mark Landolt; (630) 693-1400. Consumer products, promotions, contests/games/sweepstakes, direct and relationship marketing, interactive marketing 45,395,000 (-4) 21 204,482 Gary Colen; (617) 723-8929. Experiential marketing, retail/field marketing, creative, research/planning, interactive AMP AGENCY, BOSTON, MA 41,104,000 39,714,142 (-21) 17 11 11 124,181 113,469 *Revenue and growth estimated by Promo editors; not verifiable SUMMIT MARKETING, ST. LOUIS, MO Daniel Renz; (314) 569-3737. Promotional products, promotional marketing products and services, direct response marketing products and services, recognition and incentives, integrated government marketing products and services 24 June 2008 / WWW.PROMOMAGAZINE.COM / Promo http://WWW.PROMOMAGAZINE.COM
Table of Contents Feed for the Digital Edition of Promo - June 2008 Promo - June 2008 Contents Editor's Note 51st State? Brand Weaver Hip Candy Viva Beisbol Hola or Adios? Commentary Agency of the Year: Digitas The 2008 Promo 100 Draftfcb Next Marketing Oddcast All Terrain Gigunda The Agency Center Resource Center Take a Stand Index of Advertisers Promo - June 2008 Promo - June 2008 - Promo - June 2008 (Page Cover1) Promo - June 2008 - Promo - June 2008 (Page Cover2) Promo - June 2008 - Contents (Page 3) Promo - June 2008 - Contents (Page 4) Promo - June 2008 - Contents (Page 5) Promo - June 2008 - Editor's Note (Page 6) Promo - June 2008 - Editor's Note (Page 7) Promo - June 2008 - 51st State? (Page 8) Promo - June 2008 - 51st State? (Page 9) Promo - June 2008 - 51st State? (Page 10) Promo - June 2008 - 51st State? (Page 11) Promo - June 2008 - Brand Weaver (Page 12) Promo - June 2008 - Hip Candy (Page 13) Promo - June 2008 - Viva Beisbol (Page 14) Promo - June 2008 - Viva Beisbol (Page 15) Promo - June 2008 - Hola or Adios? (Page 16) Promo - June 2008 - Hola or Adios? (Page 17) Promo - June 2008 - Commentary (Page 18) Promo - June 2008 - Commentary (Page 19) Promo - June 2008 - Agency of the Year: Digitas (Page 20) Promo - June 2008 - Agency of the Year: Digitas (Page 21) Promo - June 2008 - The 2008 Promo 100 (Page 22) Promo - June 2008 - The 2008 Promo 100 (Page 23) Promo - June 2008 - The 2008 Promo 100 (Page 24) Promo - June 2008 - The 2008 Promo 100 (Page 25) Promo - June 2008 - The 2008 Promo 100 (Page 26) Promo - June 2008 - Draftfcb (Page 27) Promo - June 2008 - Draftfcb (Page 28) Promo - June 2008 - Draftfcb (Page 29) Promo - June 2008 - Next Marketing (Page 30) Promo - June 2008 - Next Marketing (Page 31) Promo - June 2008 - Next Marketing (Page 32) Promo - June 2008 - Next Marketing (Page 33) Promo - June 2008 - Next Marketing (Page 34) Promo - June 2008 - Next Marketing (Page 35) Promo - June 2008 - Oddcast (Page 36) Promo - June 2008 - Oddcast (Page 37) Promo - June 2008 - Oddcast (Page 38) Promo - June 2008 - Oddcast (Page 39) Promo - June 2008 - Oddcast (Page 40) Promo - June 2008 - Oddcast (Page 41) Promo - June 2008 - All Terrain (Page 42) Promo - June 2008 - All Terrain (Page 43) Promo - June 2008 - All Terrain (Page 44) Promo - June 2008 - All Terrain (Page 45) Promo - June 2008 - Gigunda (Page 46) Promo - June 2008 - Gigunda (Page 47) Promo - June 2008 - Gigunda (Page 48) Promo - June 2008 - Gigunda (Page 49) Promo - June 2008 - Gigunda (Page 50) Promo - June 2008 - The Agency Center (Page 51) Promo - June 2008 - The Agency Center (Page 52) Promo - June 2008 - Resource Center (Page 53) Promo - June 2008 - Resource Center (Page 54) Promo - June 2008 - Take a Stand (Page 55) Promo - June 2008 - Take a Stand (Page 56) Promo - June 2008 - Take a Stand (Page 57) Promo - June 2008 - Take a Stand (Page 58) Promo - June 2008 - Take a Stand (Page 59) Promo - June 2008 - Take a Stand (Page 60) Promo - June 2008 - Take a Stand (Page 61) Promo - June 2008 - Take a Stand (Page 62) Promo - June 2008 - Take a Stand (Page 63) Promo - June 2008 - Take a Stand (Page 64) Promo - June 2008 - Index of Advertisers (Page 65) Promo - June 2008 - Index of Advertisers (Page 66) Promo - June 2008 - Index of Advertisers (Page Cover3) Promo - June 2008 - Index of Advertisers (Page Cover4)
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