Promo - June 2008 - (Page 29) Seeing as it’s called “Experiential Marketing”, your agency ought to have some experience. After all, it seems only fair. If clients are g oing to tr ust you with their brand (the product, the imag e and –let’s not forg et- the money), they have a right to expect a guide that won’t g et them stranded or lost. W hy does one man conquer Mt. Everest while lots of others fail, fall, freeze? Sher pas. Sher pas are the guys you want by your side. T hey know the landscape and the weather; they never shr ug and say, “I dunno. I’m a strang er here myself.” T hey’ve done it before. In this somewhat cushier jour ney we call our marketing careers, the latest, g reatest thing is Experiential Marketing. For the simple reason that the r ules of the g ame have chang ed. Consumers are now playing Kee p Away with your messag e. So you need new paths to their hear ts and minds and wallets. We know because we cut and marked a lot of those paths that others now follow. We’re Marketing Werks. Behind us are 20 years of creating channels and prog rams that g et noticed and g et results, through Event and Mobile Marketing, Sponsorship Activation, Retail Promotion, CRM and much more. On behalf of g reat clients like Hershey’s, Verizon, Nike and Chevrolet. Behind us are 20 years of putting adver tising on the road, and driving it home via the alter nate route. Ahead of us? Well, there really isn’t anyone. Experiential marketing from experienced leaders. Since 1987, Marketing Werks has set the standard others follow. Visit marketingwerks.com or call Jason Vargas at 312.228.0800. http://marketingwerks.com http://marketingwerks.com
Table of Contents Feed for the Digital Edition of Promo - June 2008 Promo - June 2008 Contents Editor's Note 51st State? Brand Weaver Hip Candy Viva Beisbol Hola or Adios? Commentary Agency of the Year: Digitas The 2008 Promo 100 Draftfcb Next Marketing Oddcast All Terrain Gigunda The Agency Center Resource Center Take a Stand Index of Advertisers Promo - June 2008 Promo - June 2008 - Promo - June 2008 (Page Cover1) Promo - June 2008 - Promo - June 2008 (Page Cover2) Promo - June 2008 - Contents (Page 3) Promo - June 2008 - Contents (Page 4) Promo - June 2008 - Contents (Page 5) Promo - June 2008 - Editor's Note (Page 6) Promo - June 2008 - Editor's Note (Page 7) Promo - June 2008 - 51st State? (Page 8) Promo - June 2008 - 51st State? (Page 9) Promo - June 2008 - 51st State? (Page 10) Promo - June 2008 - 51st State? (Page 11) Promo - June 2008 - Brand Weaver (Page 12) Promo - June 2008 - Hip Candy (Page 13) Promo - June 2008 - Viva Beisbol (Page 14) Promo - June 2008 - Viva Beisbol (Page 15) Promo - June 2008 - Hola or Adios? (Page 16) Promo - June 2008 - Hola or Adios? (Page 17) Promo - June 2008 - Commentary (Page 18) Promo - June 2008 - Commentary (Page 19) Promo - June 2008 - Agency of the Year: Digitas (Page 20) Promo - June 2008 - Agency of the Year: Digitas (Page 21) Promo - June 2008 - The 2008 Promo 100 (Page 22) Promo - June 2008 - The 2008 Promo 100 (Page 23) Promo - June 2008 - The 2008 Promo 100 (Page 24) Promo - June 2008 - The 2008 Promo 100 (Page 25) Promo - June 2008 - The 2008 Promo 100 (Page 26) Promo - June 2008 - Draftfcb (Page 27) Promo - June 2008 - Draftfcb (Page 28) Promo - June 2008 - Draftfcb (Page 29) Promo - June 2008 - Next Marketing (Page 30) Promo - June 2008 - Next Marketing (Page 31) Promo - June 2008 - Next Marketing (Page 32) Promo - June 2008 - Next Marketing (Page 33) Promo - June 2008 - Next Marketing (Page 34) Promo - June 2008 - Next Marketing (Page 35) Promo - June 2008 - Oddcast (Page 36) Promo - June 2008 - Oddcast (Page 37) Promo - June 2008 - Oddcast (Page 38) Promo - June 2008 - Oddcast (Page 39) Promo - June 2008 - Oddcast (Page 40) Promo - June 2008 - Oddcast (Page 41) Promo - June 2008 - All Terrain (Page 42) Promo - June 2008 - All Terrain (Page 43) Promo - June 2008 - All Terrain (Page 44) Promo - June 2008 - All Terrain (Page 45) Promo - June 2008 - Gigunda (Page 46) Promo - June 2008 - Gigunda (Page 47) Promo - June 2008 - Gigunda (Page 48) Promo - June 2008 - Gigunda (Page 49) Promo - June 2008 - Gigunda (Page 50) Promo - June 2008 - The Agency Center (Page 51) Promo - June 2008 - The Agency Center (Page 52) Promo - June 2008 - Resource Center (Page 53) Promo - June 2008 - Resource Center (Page 54) Promo - June 2008 - Take a Stand (Page 55) Promo - June 2008 - Take a Stand (Page 56) Promo - June 2008 - Take a Stand (Page 57) Promo - June 2008 - Take a Stand (Page 58) Promo - June 2008 - Take a Stand (Page 59) Promo - June 2008 - Take a Stand (Page 60) Promo - June 2008 - Take a Stand (Page 61) Promo - June 2008 - Take a Stand (Page 62) Promo - June 2008 - Take a Stand (Page 63) Promo - June 2008 - Take a Stand (Page 64) Promo - June 2008 - Index of Advertisers (Page 65) Promo - June 2008 - Index of Advertisers (Page 66) Promo - June 2008 - Index of Advertisers (Page Cover3) Promo - June 2008 - Index of Advertisers (Page Cover4)
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