Promo - June 2008 - (Page 44)

100 Promo 2008 rank 87 88 89 90 91 92 93 94 95 96 97 98 99 100 agency/primary services THE MICHAEL ALAN GROUP, NEW YORK, NY 2007 u.s. net revenue *$2,600,000 2005-2007 net growth agency revenue per (%) age employee 18% 6 *$288,889 Jonathan Margolis; (212) 563-7656. Sampling and distribution, publicity stunts, regional and national tours, experiential grassroots campaigns, event marketing Danny Rosin, Robert Fiveash; (919) 484-2565. Promotional products and complementary marketing services, online merchandising, Web services, art/graphic design, fulﬁllment BRAND FUEL PROMOTIONS, MORRISVILLE, NC 2,585,990 12 9 86,200 GWP, MONTCLAIR, NJ Eric Lanel; (973) 746-0500. Strategic consulting, promotions including sweepstakes and loyalty marketing, online/viral buzz marketing, advertising creative/production, new brand identity/ launch, package design 2,571,000 91 16 285,667 PROMOTIONAL ALLIANCE INTERNATIONAL, INC., RANCHO CUCAMONGA, CA Brent Shigenaka; (909) 944-9139. Gift-with-purchase and purchase-with-purchase, containers and packaging, visual merchandising 2,487,260 25 4 310,908 Richard Butwinick; (612) 338-3006. Shopper marketing, event marketing/sponsorship, consumer marketing, direct marketing, branded-entertainment marketing MARKETINGLAB, INC., MINNEAPOLIS, MN 2,468,664 **N/A 7 246,866 AMMO MARKETING, SAN FRANCISCO, CA Julian Aldridge; (415) 541-2759. Inﬂuencer/word-ofmouth programming (execution), strategic program development (ideation and strategic consulting), experiential event marketing (execution), cultural intelligence (ethnographic research/strategy) *2,300,000 360 8 *121,053 IMC, HOLMDEL, NJ Robert Zick; (732) 332-0515. Strategic planning, promotion development, trade marketing, design of collateral materials, Web design and new media 2,218,392 (-5) 23 147,893 PROMOTIONS GROUP WEST, INC., VENICE, CA TIPTON & MAGLIONE, INC., GREAT NECK, NY Russ Jones; (310) 664-7005. Mobile vehicle marketing, touring exhibits, lifestyle marketing, sports marketing, music marketing 2,194,511 2,179,100 46 25 9 24 109,726 167,623 Martin Maglione; (516) 466-0093. Sales promotion planning and conceptual development, design, P-O-S design and development, Web site design and management, tie-in and strategic partnerships BOOMM! MARKETING & COMMUNICATIONS, WESTCHESTER, IL Gary Mattes; (708) 836-9500. Brand positioning/brand ID, advertising, strategic planning, media planning, public relations 2,095,499 (-26) 9 116,417 Sarah Eck; (312) 588-3702. Field marketing, mobile marketing, event management, sampling, public relations Shawn Sedlacek; (310) 535-5510. Experiential marketing concept and development, event marketing, mobile marketing, custom sampling programs, creative development and design Mark Valva; (973) 539-2727. Sweepstakes/games/contests, digital video production/podcasting, CRM database applications, loyalty programs, social networking William Jonathan Cato; (225) 368-9899. Brand identity/ packaging, P-O-S/promotions, graphic design/Web design, advertising (print and electronic) marketing ALL TERRAIN, CHICAGO, IL 2,025,855 1,838,163 801 (-38) 9 8 119,168 96,745 VOX ENTERTAINMENT, INC., EL SEGUNDO, CA DATAPOSITIVE GROUP, MORRISTOWN, NJ 1,704,994 1,157 3 65,577 *Revenue and growth estimated by Promo editors; not veriﬁable **Not applicable OBJECT 9, BATON ROUGE, LA 1,624,244 29 15 135,354 44 June 2008 / WWW.PROMOMAGAZINE.COM / Promo http://WWW.PROMOMAGAZINE.COM

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Promo - June 2008 Contents Editor's Note 51st State? Brand Weaver Hip Candy Viva Beisbol Hola or Adios? Commentary Agency of the Year: Digitas The 2008 Promo 100 Draftfcb Next Marketing Oddcast All Terrain Gigunda The Agency Center Resource Center Take a Stand Index of Advertisers

Promo - June 2008

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