Promo - June 2008 - (Page 8) 13 Interactive 14 Experiential 16 Retail THE PLAYERS Times Square or Piccadilly Circus? American fast food joints have set up shop all over London. 51st State? Americanization of Britain nearly complete/Larry Jaffee Irish-born English dramatist George Bernard Shaw once quipped that “England and America are two countries separated by a common language.” Today, however, similarities abound between the two nations—at least in terms of the promotional marketing industry. It was impossible to walk a main thoroughfare during an April visit to London without finding placard-wearing street teams. They were hawking the latest Hollywood film, or the Starbucks, KFCs, Burger Kings, McDonald’s, Banana Republics or American Apparels that seemed to be on every corner. Despite all the familiar brands, it was enough to make an Anglophile wince, especially with the poor dollar-to-pound exchange rate (£1 = $2). Clearly, the Yanks’ recession at home is responsible for all the commercial development abroad. The so-called “special relationship” forged during the Reagan/Thatcher years (and continued during the “Cool Britannia” Clinton/Blair era) today resembles no less than a U.S. annexation of the U.K., the proverbial 51st state. Marketers queried at the third annual Promotional Marketing Exhibition in London in April saw consumers on both sides of the Atlantic as basically the same in terms of what motivates action to an offer. Several of the conference sessions focused on the immediacy, reasonable cost and trackability of interactive media. A recent online promotion by American-born Gillette LARRY JAFFEE 8 June 2008 / WWW.PROMOMAGAZINE.COM / Promo http://WWW.PROMOMAGAZINE.COM
Table of Contents Feed for the Digital Edition of Promo - June 2008 Promo - June 2008 Contents Editor's Note 51st State? Brand Weaver Hip Candy Viva Beisbol Hola or Adios? Commentary Agency of the Year: Digitas The 2008 Promo 100 Draftfcb Next Marketing Oddcast All Terrain Gigunda The Agency Center Resource Center Take a Stand Index of Advertisers Promo - June 2008 Promo - June 2008 - Promo - June 2008 (Page Cover1) Promo - June 2008 - Promo - June 2008 (Page Cover2) Promo - June 2008 - Contents (Page 3) Promo - June 2008 - Contents (Page 4) Promo - June 2008 - Contents (Page 5) Promo - June 2008 - Editor's Note (Page 6) Promo - June 2008 - Editor's Note (Page 7) Promo - June 2008 - 51st State? (Page 8) Promo - June 2008 - 51st State? (Page 9) Promo - June 2008 - 51st State? (Page 10) Promo - June 2008 - 51st State? (Page 11) Promo - June 2008 - Brand Weaver (Page 12) Promo - June 2008 - Hip Candy (Page 13) Promo - June 2008 - Viva Beisbol (Page 14) Promo - June 2008 - Viva Beisbol (Page 15) Promo - June 2008 - Hola or Adios? (Page 16) Promo - June 2008 - Hola or Adios? (Page 17) Promo - June 2008 - Commentary (Page 18) Promo - June 2008 - Commentary (Page 19) Promo - June 2008 - Agency of the Year: Digitas (Page 20) Promo - June 2008 - Agency of the Year: Digitas (Page 21) Promo - June 2008 - The 2008 Promo 100 (Page 22) Promo - June 2008 - The 2008 Promo 100 (Page 23) Promo - June 2008 - The 2008 Promo 100 (Page 24) Promo - June 2008 - The 2008 Promo 100 (Page 25) Promo - June 2008 - The 2008 Promo 100 (Page 26) Promo - June 2008 - Draftfcb (Page 27) Promo - June 2008 - Draftfcb (Page 28) Promo - June 2008 - Draftfcb (Page 29) Promo - June 2008 - Next Marketing (Page 30) Promo - June 2008 - Next Marketing (Page 31) Promo - June 2008 - Next Marketing (Page 32) Promo - June 2008 - Next Marketing (Page 33) Promo - June 2008 - Next Marketing (Page 34) Promo - June 2008 - Next Marketing (Page 35) Promo - June 2008 - Oddcast (Page 36) Promo - June 2008 - Oddcast (Page 37) Promo - June 2008 - Oddcast (Page 38) Promo - June 2008 - Oddcast (Page 39) Promo - June 2008 - Oddcast (Page 40) Promo - June 2008 - Oddcast (Page 41) Promo - June 2008 - All Terrain (Page 42) Promo - June 2008 - All Terrain (Page 43) Promo - June 2008 - All Terrain (Page 44) Promo - June 2008 - All Terrain (Page 45) Promo - June 2008 - Gigunda (Page 46) Promo - June 2008 - Gigunda (Page 47) Promo - June 2008 - Gigunda (Page 48) Promo - June 2008 - Gigunda (Page 49) Promo - June 2008 - Gigunda (Page 50) Promo - June 2008 - The Agency Center (Page 51) Promo - June 2008 - The Agency Center (Page 52) Promo - June 2008 - Resource Center (Page 53) Promo - June 2008 - Resource Center (Page 54) Promo - June 2008 - Take a Stand (Page 55) Promo - June 2008 - Take a Stand (Page 56) Promo - June 2008 - Take a Stand (Page 57) Promo - June 2008 - Take a Stand (Page 58) Promo - June 2008 - Take a Stand (Page 59) Promo - June 2008 - Take a Stand (Page 60) Promo - June 2008 - Take a Stand (Page 61) Promo - June 2008 - Take a Stand (Page 62) Promo - June 2008 - Take a Stand (Page 63) Promo - June 2008 - Take a Stand (Page 64) Promo - June 2008 - Index of Advertisers (Page 65) Promo - June 2008 - Index of Advertisers (Page 66) Promo - June 2008 - Index of Advertisers (Page Cover3) Promo - June 2008 - Index of Advertisers (Page Cover4)
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