Promo - July 2008 - (Page 20) PROMO’S FRANCHISE OF INFORMATION PRODUCTS DELIVERS NEWS, STRATEGIES AND INSIGHTS ONLINE ��������������������� LETTERs to the editor VIA EMAIL The 2008 Promo 100 (June) I must express how disappointed I was in the process this year. Each year we clawed our way to a better position based on a creative product. We were under 50 last year and were very proud. In 2007, we did not grow sales volume, we grew our profits/revenues. I saw others who did the same and were with Centra in the pack. Yet, those whose billings are much larger enjoyed greater positioning. We have been in a number of creative shootouts and won. The Promo 100 selection process developed over years. Why the change in process? There was no call for creative. I believe that was an error. In order for an industry to have a true agency listing, to be recognized as change agents, is to base it on creative. The only way smaller agencies compete is based on creative; otherwise, the Promo 100 is just a CPA audit. Robert A. Bell COO & Founder Centra Marketing & Communications, LLC Westbury, NY ������������������������� Special Reports and More! IN PRINT For information on advertising, contact Bryan Benjamin ������������������������������������������� PROMO is part of the Chief Marketer Network CORRECTION The contact information and services identified for the listing for Centra Marketing & Communications, LLC, in the Promo 100 (No. 84) are incorrect. The contact is Robert Bell; (516) 997-3147. The services the firm offers are integrated marketing services, partnerships, sweepstakes, experiential marketing, incentive management. 20 July 2008 / WWW.PROMOMAGAZINE.COM / Promo http://www.promomagazine.com http://www.promomagazine.com
Table of Contents Feed for the Digital Edition of Promo - July 2008 Promo - July 2008 Contents Editor's Note Shelf Help Beautiful Bovines Rest Stop Who Let the Dogs Blog? A Helping Hand Commentary Solid Gold Q and A: Mighty Mattel Flying the Coup Putting E-mail in Motion Resource Center The Agency Center The Young Prefer Mail Index of Advertisers Promo - July 2008 Promo - July 2008 - Promo - July 2008 (Page Cover1) Promo - July 2008 - Promo - July 2008 (Page Cover2) Promo - July 2008 - Contents (Page 3) Promo - July 2008 - Contents (Page 4) Promo - July 2008 - Contents (Page 5) Promo - July 2008 - Editor's Note (Page 6) Promo - July 2008 - Editor's Note (Page 7) Promo - July 2008 - Shelf Help (Page 8) Promo - July 2008 - Shelf Help (Page 9) Promo - July 2008 - Beautiful Bovines (Page 10) Promo - July 2008 - Beautiful Bovines (Page 11) Promo - July 2008 - Rest Stop (Page 12) Promo - July 2008 - Rest Stop (Page 13) Promo - July 2008 - Who Let the Dogs Blog? (Page 14) Promo - July 2008 - Who Let the Dogs Blog? (Page 15) Promo - July 2008 - A Helping Hand (Page 16) Promo - July 2008 - A Helping Hand (Page 17) Promo - July 2008 - Commentary (Page 18) Promo - July 2008 - Commentary (Page 19) Promo - July 2008 - Commentary (Page 20) Promo - July 2008 - Commentary (Page 21) Promo - July 2008 - Solid Gold (Page 22) Promo - July 2008 - Solid Gold (Page 23) Promo - July 2008 - Solid Gold (Page 24) Promo - July 2008 - Solid Gold (Page 25) Promo - July 2008 - Q and A: Mighty Mattel (Page 26) Promo - July 2008 - Q and A: Mighty Mattel (Page 27) Promo - July 2008 - Flying the Coup (Page 28) Promo - July 2008 - Flying the Coup (Page 29) Promo - July 2008 - Flying the Coup (Page 30) Promo - July 2008 - Flying the Coup (Page 31) Promo - July 2008 - Putting E-mail in Motion (Page 32) Promo - July 2008 - Putting E-mail in Motion (Page 33) Promo - July 2008 - Putting E-mail in Motion (Page 34) Promo - July 2008 - Putting E-mail in Motion (Page 35) Promo - July 2008 - The Agency Center (Page 36) Promo - July 2008 - The Agency Center (Page 37) Promo - July 2008 - The Agency Center (Page 38) Promo - July 2008 - The Agency Center (Page 39) Promo - July 2008 - The Young Prefer Mail (Page 40) Promo - July 2008 - The Young Prefer Mail (Page 41) Promo - July 2008 - The Young Prefer Mail (Page 42) Promo - July 2008 - The Young Prefer Mail (Page 43) Promo - July 2008 - The Young Prefer Mail (Page 44) Promo - July 2008 - The Young Prefer Mail (Page 45) Promo - July 2008 - The Young Prefer Mail (Page 46) Promo - July 2008 - The Young Prefer Mail (Page 47) Promo - July 2008 - The Young Prefer Mail (Page 48) Promo - July 2008 - Index of Advertisers (Page 49) Promo - July 2008 - Index of Advertisers (Page 50) Promo - July 2008 - Index of Advertisers (Page Cover3) Promo - July 2008 - Index of Advertisers (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.