Promo - July 2008 - (Page 4) FEATURES 7/08 promoHUB WN NL Newsletter Webinar PC Podcast 22 SOLID GOLD Urban music strikes a chord with brand marketers by richard tedesco W Web MAG B Blog CF 26 Q&A: mighty mattel Toy maker sees licensing as a money maker—and a brand builder by amy johannes 28 flying the coup Internet coupons help marketers reach young shoppers by amy johannes 32 Putting e-mail in motion Are your e-mail messages being read? by brian quinton Mattel’s Richard Dickson. See page 26. V Video RSS Real Simple Syndication Conference NL Promo interactive Sign up for our new biweekly newsletter on online promotional marketing at http://subscribe. promomagazine.com/. PROMO P&I Request our biweekly newsletter on premiums and incentives at http://subscribe. promomagazine.com/. promoxtra Sign up for our daily newsletter at http://subscribe. promomagazine.com/. NL NL TACTICS 40 the young prefer mail Privacy cited in penchant for direct mail over e-mail 36 resource center 49 index of advertisers TOP: DALE BERMAN PAGE 10 4 July 2008 / WWW.PROMOMAGAZINE.COM / Promo http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://subscribe.promomagazine.com/ http://www.promomagazine.com/promo
Table of Contents Feed for the Digital Edition of Promo - July 2008 Promo - July 2008 Contents Editor's Note Shelf Help Beautiful Bovines Rest Stop Who Let the Dogs Blog? A Helping Hand Commentary Solid Gold Q and A: Mighty Mattel Flying the Coup Putting E-mail in Motion Resource Center The Agency Center The Young Prefer Mail Index of Advertisers Promo - July 2008 Promo - July 2008 - Promo - July 2008 (Page Cover1) Promo - July 2008 - Promo - July 2008 (Page Cover2) Promo - July 2008 - Contents (Page 3) Promo - July 2008 - Contents (Page 4) Promo - July 2008 - Contents (Page 5) Promo - July 2008 - Editor's Note (Page 6) Promo - July 2008 - Editor's Note (Page 7) Promo - July 2008 - Shelf Help (Page 8) Promo - July 2008 - Shelf Help (Page 9) Promo - July 2008 - Beautiful Bovines (Page 10) Promo - July 2008 - Beautiful Bovines (Page 11) Promo - July 2008 - Rest Stop (Page 12) Promo - July 2008 - Rest Stop (Page 13) Promo - July 2008 - Who Let the Dogs Blog? (Page 14) Promo - July 2008 - Who Let the Dogs Blog? (Page 15) Promo - July 2008 - A Helping Hand (Page 16) Promo - July 2008 - A Helping Hand (Page 17) Promo - July 2008 - Commentary (Page 18) Promo - July 2008 - Commentary (Page 19) Promo - July 2008 - Commentary (Page 20) Promo - July 2008 - Commentary (Page 21) Promo - July 2008 - Solid Gold (Page 22) Promo - July 2008 - Solid Gold (Page 23) Promo - July 2008 - Solid Gold (Page 24) Promo - July 2008 - Solid Gold (Page 25) Promo - July 2008 - Q and A: Mighty Mattel (Page 26) Promo - July 2008 - Q and A: Mighty Mattel (Page 27) Promo - July 2008 - Flying the Coup (Page 28) Promo - July 2008 - Flying the Coup (Page 29) Promo - July 2008 - Flying the Coup (Page 30) Promo - July 2008 - Flying the Coup (Page 31) Promo - July 2008 - Putting E-mail in Motion (Page 32) Promo - July 2008 - Putting E-mail in Motion (Page 33) Promo - July 2008 - Putting E-mail in Motion (Page 34) Promo - July 2008 - Putting E-mail in Motion (Page 35) Promo - July 2008 - The Agency Center (Page 36) Promo - July 2008 - The Agency Center (Page 37) Promo - July 2008 - The Agency Center (Page 38) Promo - July 2008 - The Agency Center (Page 39) Promo - July 2008 - The Young Prefer Mail (Page 40) Promo - July 2008 - The Young Prefer Mail (Page 41) Promo - July 2008 - The Young Prefer Mail (Page 42) Promo - July 2008 - The Young Prefer Mail (Page 43) Promo - July 2008 - The Young Prefer Mail (Page 44) Promo - July 2008 - The Young Prefer Mail (Page 45) Promo - July 2008 - The Young Prefer Mail (Page 46) Promo - July 2008 - The Young Prefer Mail (Page 47) Promo - July 2008 - The Young Prefer Mail (Page 48) Promo - July 2008 - Index of Advertisers (Page 49) Promo - July 2008 - Index of Advertisers (Page 50) Promo - July 2008 - Index of Advertisers (Page Cover3) Promo - July 2008 - Index of Advertisers (Page Cover4)
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